tag:blogger.com,1999:blog-55081437266093129522024-03-18T04:02:47.855+01:00ESSEC Global MBA | ESSEC Business SchoolESSEC's Global MBA is a highly selective program for exceptional individuals who want to fast track their career. Follow their journey on this blog.Galackhttp://www.blogger.com/profile/07347039314951120516noreply@blogger.comBlogger326125tag:blogger.com,1999:blog-5508143726609312952.post-45375664203305147392024-01-14T16:23:00.002+01:002024-01-14T16:23:12.470+01:00ESSEC GMBA participants - Savoir-Faire visit to École Lesage<p><b> “Fashion and Craftsmanship: Two inseparable stories” </b></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvHicBx7w9QGleU-S8og_CMcmy2RNqxV3eDp8pGCTBqiSlqrTFxBUnKbceJRDB0vOP_743MOkDjO3UP6n3l3FZRClgbYKTgvaj9YLmrGQbSRSOs1wGWlHtTcn9bTvi-0YEWkY9WN9vDkcyYr7O0KGhPmoQT2hFed-kcGJCqhfMzCnPtFWiDhTWfVwQ07o/s4032/IMG_7038.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3024" data-original-width="4032" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvHicBx7w9QGleU-S8og_CMcmy2RNqxV3eDp8pGCTBqiSlqrTFxBUnKbceJRDB0vOP_743MOkDjO3UP6n3l3FZRClgbYKTgvaj9YLmrGQbSRSOs1wGWlHtTcn9bTvi-0YEWkY9WN9vDkcyYr7O0KGhPmoQT2hFed-kcGJCqhfMzCnPtFWiDhTWfVwQ07o/s320/IMG_7038.jpg" width="320" /></a></div><p><i>Maison Lesage, where excellence meets unique craftsmanship, is France’s most revered haute couture embroidery workshop. Since its creation in 1924, the maison and its embroiderers have been using unique savoir-faire to embellish houses like Madeleine Vionnet, Chanel, Elsa Schiaparelli, Dior, Yves Saint Laurent, Cristobal Balenciaga, etc.</i></p><p></p><p>Housed in the unique building of 19M, Lesage pays true homage to the Métier d’arts, Mode (fashion), and Main (hand; artists and savoir-faire). The visit was a <b>unique opportunity</b> for the participants of the Luxury Brand Management track to travel through the evolution of fashion and learn about the indispensable role of craftsmanship in bringing a designer’s vision to life. In 1992, the company founded an embroidery school, Ecole Lesage, open to anyone who is passionate about learning the savoir-faire of embroidery. ESSEC participants witnessed a live demonstration of a complex technique by one of the teachers of the école. This illustrated how the <b>complexity of this savoir-faire</b> elevates ordinary clothes to haute couture. The director of Ecole Lesage shared some extraordinary samples from maisons Michonet, Elsa Schiaparelli and Chanel from their beautifully preserved archives.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiz0nVnzDezmRyFMrP95SV_8_PUDmBf0OVsTXWylZ3QU4rWGKXtaMw0aFPTSgGMw4a1l7lzu-lay0bIQMd5oEQmT1MFRtHgGNyRBefBWf8y6KkSvW5mHyOsWSL4RUcbxv7b3HizsR1AiJ95CGYYavQ4_N5DP7A98qE5kkOj3fYoGt0hHsZSW-duFkqP_8/s4032/IMG_6949.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4032" data-original-width="3024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiz0nVnzDezmRyFMrP95SV_8_PUDmBf0OVsTXWylZ3QU4rWGKXtaMw0aFPTSgGMw4a1l7lzu-lay0bIQMd5oEQmT1MFRtHgGNyRBefBWf8y6KkSvW5mHyOsWSL4RUcbxv7b3HizsR1AiJ95CGYYavQ4_N5DP7A98qE5kkOj3fYoGt0hHsZSW-duFkqP_8/s320/IMG_6949.jpg" width="240" /></a></div><br /><p>Post a lively lunch in the 19M canteen, the visit continued to the <b>workshops of the Maison Lesage</b>, where the participants observed various steps involved in bringing the vision of a designer from ideation to conceptualization. It is here that you witness the countless number of hours spent, hands involved, and all the tassels, rhinestones, ribbons, pearls and crystals that make up in bringing together an haute couture creation that would in some weeks glide through the runways of the fashion world.</p><p>A shimmering crystal in the fabric of Maison Lesage is Vastrakala, a fine embroidery workshop created in 1993 in Chennai, India by Jean-François Lesage. The workshop symbolizes a unique synergy between the unique savoir-faire of French master embroiderers and the immeasurable talent in Indian hands.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUKm0nX5_i6HQWCHjWoCmywe2E6Jjx-niB9iCu-rJxf03S19avLYPHJ9GKFZgvCm78r9l1l0uxi5_JtKXk4gf9zDaAm3BgfSXHnTa2wbzMCc351WH1_YfBRbmz9FKXz-zXz1MNeqi8Xw06YeopaVJV8s_hbeQNscsyrDZ9FCBw8Gm80tEgdD0fps1JtQ0/s4032/IMG_7015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4032" data-original-width="3024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUKm0nX5_i6HQWCHjWoCmywe2E6Jjx-niB9iCu-rJxf03S19avLYPHJ9GKFZgvCm78r9l1l0uxi5_JtKXk4gf9zDaAm3BgfSXHnTa2wbzMCc351WH1_YfBRbmz9FKXz-zXz1MNeqi8Xw06YeopaVJV8s_hbeQNscsyrDZ9FCBw8Gm80tEgdD0fps1JtQ0/s320/IMG_7015.jpg" width="240" /></a></div><br /><p>The visit concluded with a workshop, where the participants had the opportunity to recreate a small piece of embroidery, which they were able to keep as a souvenir, under the <b>masterful guidance of the craftswomen of Maison Lesage</b>. This manual activity reinforced the immeasurable skills, dexterity and expertise mastered by the true craftsmen and women of haute couture. This visit was one of the most fascinating and crafty of them all!</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmmyePf07paFLifY4fRhfAB0DHNd6xPxFfUKyoYgNfUXU_WmWiibKEW1lnaIKyiC2HRt_Yi4Fz4Qo0_tMMvug_zlP1LC47w2kW_QvbUWxeufgrj-YCqmlwAdmJzULkeFya5hKXxEoev3P6ElP7X1Uoz12Nmff7mX9E5w5oIK_XYOekvNRjKOJhjXJagqA/s4032/IMG_6993.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4032" data-original-width="3024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmmyePf07paFLifY4fRhfAB0DHNd6xPxFfUKyoYgNfUXU_WmWiibKEW1lnaIKyiC2HRt_Yi4Fz4Qo0_tMMvug_zlP1LC47w2kW_QvbUWxeufgrj-YCqmlwAdmJzULkeFya5hKXxEoev3P6ElP7X1Uoz12Nmff7mX9E5w5oIK_XYOekvNRjKOJhjXJagqA/s320/IMG_6993.jpg" width="240" /></a></div><br /><p>On to the next one…</p><p><i><span style="font-size: x-small;">Written by Japanjot Kaur, ESSEC GMBA student</span></i></p>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-65372507839940350522024-01-14T16:16:00.004+01:002024-01-14T16:16:30.617+01:00The ESSEC Global MBA participants visit La Samaritaine<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSLrMNWfAYJdp2iRGWo0PJmXl1lnqfRepN9wdR-m2_MHFHboMlxyyIj2vpINQMCStyOP-siB_bYNrMp1VKntS3f3gRF93or6mJqbXP5zXZs58Wrb9wtp7VqWTTnj9REoP1weI79bsDLJO7yhWquThsMEO2nUPAgJuXXv49qEoU5hKvNq25jBiNfkj-znw/s2048/WhatsApp%20Image%202023-11-07%20at%2020.36.19.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSLrMNWfAYJdp2iRGWo0PJmXl1lnqfRepN9wdR-m2_MHFHboMlxyyIj2vpINQMCStyOP-siB_bYNrMp1VKntS3f3gRF93or6mJqbXP5zXZs58Wrb9wtp7VqWTTnj9REoP1weI79bsDLJO7yhWquThsMEO2nUPAgJuXXv49qEoU5hKvNq25jBiNfkj-znw/s320/WhatsApp%20Image%202023-11-07%20at%2020.36.19.jpeg" width="240" /></a></div><br />The <b><a href="https://www.essec.edu/en/program/mbas/global-mba/">ESSEC GMBA</a> Luxury Brand Management class of 2023-2024</b> had the opportunity to visit La Samaritaine in Paris at the beginning of November. DFS has been one of ESSEC's GMBA partners for over 15 years now in Hong Kong, Singapore and now in Paris at the recently renovated <b>la Samaritaine</b> just as the Christmas season was beginning to come alive! Many might recall the majestic rebirth of La Samaritaine in 2021 after its closure for 16 years. With the iconic sun-flowered colored façade with extravagant art nouveau decorations, la Samaritaine has finally opened its doors to Parisian clients and international tourists.<p></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWJaQFO5XCM3dtg4l_vn7O0QRH_E4K7F2OdlxlkADLx2CNCfvX21C8tTj1HjhCHEkugqDI_QRUv3Gu3ULyDUhDD7dzwnHYbX_kkp81zA7E6-bDBR0ofGasfvpT4estqmqjPxsHmxBfX9iiPiZt6ZJM2pppo5MZ2TUN1RPqkwTf8anHSKHwntGeZISMN8/s1600/WhatsApp%20Image%202023-11-07%20at%2020.53.28.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWJaQFO5XCM3dtg4l_vn7O0QRH_E4K7F2OdlxlkADLx2CNCfvX21C8tTj1HjhCHEkugqDI_QRUv3Gu3ULyDUhDD7dzwnHYbX_kkp81zA7E6-bDBR0ofGasfvpT4estqmqjPxsHmxBfX9iiPiZt6ZJM2pppo5MZ2TUN1RPqkwTf8anHSKHwntGeZISMN8/s320/WhatsApp%20Image%202023-11-07%20at%2020.53.28.jpeg" width="240" /></a></div><br />Founded by Ernest and Marie-Louis Cognacq-Jay in 1870, la Samaritaine has been the symbol of the Parisian Spirit at the heart of Rivoli Street. The group first received an introduction to the history of La Samaritaine and later went down to the physical retail space to uncover the hidden brand stories, DNAs, retail, and marketing strategies. La Samaritaine was first founded by a visionary couple, Ernest Cognacq and Marie-Louise Jaÿ. However, how La Samaritaine expanded and developed to its current structure involved the couple’s encounter with artists, architects, and many other individuals. The rich history behind the department store tells a unique heritage la Samaritaine inherits.<p></p><p>Coincidentally, the day of our visit was the eve of the Samaritaine Christmas campaign, ‘Paris Jubile’. In collaboration with the film ‘Wily Wonka’, the store was decorated with colorful and sparkling ornaments with a playful spirit. The main entrance was decorated by the candy cane chandelier, with beautiful Christmas wreath all around. The entire building was filled with cheerful and bubbly atmosphere, making all the consumers smile as they enter the store.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdW5ZPSnCl5zTW6Tl_WZilvkyJFpfvyBqh99GsZly-yQZm3I_O_gqVHNuTO1J-q5HU6aLs64EQI9tICXs7zh0iyVhnsxKnY5yy0dnF-_eh8V7Bwa5Q-Z2QdKTk5bYgSoWsm8kckQ_Ci9gDl-H_35eyhzZi9eqGIY2YHyNI8sIVvTL7msIo-Fwg0h32NSU/s2048/WhatsApp%20Image%202023-11-07%20at%2020.36.17.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdW5ZPSnCl5zTW6Tl_WZilvkyJFpfvyBqh99GsZly-yQZm3I_O_gqVHNuTO1J-q5HU6aLs64EQI9tICXs7zh0iyVhnsxKnY5yy0dnF-_eh8V7Bwa5Q-Z2QdKTk5bYgSoWsm8kckQ_Ci9gDl-H_35eyhzZi9eqGIY2YHyNI8sIVvTL7msIo-Fwg0h32NSU/s320/WhatsApp%20Image%202023-11-07%20at%2020.36.17.jpeg" width="240" /></a></div><br /><p>Not only the emotional elements, but la Samaritaine operates under a unique positioning that contrasts with other department stores in Paris. Not only they provide special customer experiences for the local Parisian clients but also for the international tourists. La Samaritaine provides a different entrance for big group of tourists in the basement floor, which is characterized by a long concourse furnished with long monitors highlighting history of la Samaritaine. They have also prepared a dedicated tax refund corner with little refreshment corner, where a group can spend time relaxing after a long day of shopping.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOd5IXi61D-50b5JFV_CbYueQ3FB4r3qWaue4tf5VycQm3XkqDxgCQpVzafhq27pQTHw9ZWHcJO6RMn6ICyDvvifB1TGAx_eQegvCP3Gld90OySfzthaI_R49LgWohyvQ7wT-Iyxp_GLHgfmkt0fank0KOrFomMOnWu9vB2dKLLGp05plIQC0TFlDKZ3U/s1024/WhatsApp%20Image%202023-11-07%20at%2020.57.39.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="768" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOd5IXi61D-50b5JFV_CbYueQ3FB4r3qWaue4tf5VycQm3XkqDxgCQpVzafhq27pQTHw9ZWHcJO6RMn6ICyDvvifB1TGAx_eQegvCP3Gld90OySfzthaI_R49LgWohyvQ7wT-Iyxp_GLHgfmkt0fank0KOrFomMOnWu9vB2dKLLGp05plIQC0TFlDKZ3U/s320/WhatsApp%20Image%202023-11-07%20at%2020.57.39.jpeg" width="240" /></a></div><br /><p>The overall experience was very intimate and heartwarming. It was valuable to experience the<b> brand spirit of la Samaritaine</b>, and learn about the history and the current strategy from the business perspective.</p><p><i><span style="font-size: x-small;">Written by Akiyo Hayashi, current ESSEC GMBA participant</span></i></p>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-29238842457965062732023-12-18T16:27:00.008+01:002023-12-18T16:27:54.171+01:00ESSEC's Global MBA participants visit the historical Louis Vuitton family home<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjftS0Vh5mH4fayF0VYhy52sffLOfNSgTsFApWC4oEJZGvjjWPedI85VjMWCfKjRG_8KLgjS5cGppN_aPGnUtXtw4aiLZY_h6uzFi3-FOOKAUitd64I7VD8b3bO5NxDbsimRGvZWl7J5cHHP64HCRi34glvMbzoBP63xvi122kDQorhHGImuC8thaEez_M/s4032/WhatsApp%20Image%202023-12-02%20at%2012.56.32.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2268" data-original-width="4032" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjftS0Vh5mH4fayF0VYhy52sffLOfNSgTsFApWC4oEJZGvjjWPedI85VjMWCfKjRG_8KLgjS5cGppN_aPGnUtXtw4aiLZY_h6uzFi3-FOOKAUitd64I7VD8b3bO5NxDbsimRGvZWl7J5cHHP64HCRi34glvMbzoBP63xvi122kDQorhHGImuC8thaEez_M/s320/WhatsApp%20Image%202023-12-02%20at%2012.56.32.jpeg" width="320" /></a></div><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;"><p><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;"><br /></span></p>As part of the ongoing savoir-faire visits throughout the year, the Luxury Brand Management cohort from </span><a href="https://www.essec.edu/en/program/mbas/global-mba/" style="font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;" target="_blank">ESSEC’s Global MBA</a><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;"> had the unique opportunity to visit the historical Louis Vuitton family home in Asnières-Sur-Seine. Warmly welcomed by Thierry De Longevialle, Directeur de la Maison de Famille et du Musée Louis Vuitton, this experience opened the doors not only to one of the most important sites in the maison’s history, but also to a rich understanding of its tradition and longstanding commitment to design and innovation.</span><p></p><span id="docs-internal-guid-e5023d5f-7fff-376c-834a-213895e60ea1"><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 15pt; margin-top: 15pt;"><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Synonymous with luxury and sophistication, Louis Vuitton traces its roots back to the industrious spirit of its founder, Louis Vuitton himself. Born in 1821 in Anchay, a small village in the French Jura region, Louis began his career as a packer for elite clientele. His impeccable craftsmanship and an unwavering commitment to quality caught the eye of Empress Eugénie de Montijo, Napoleon III's wife. In 1854, harnessing his expertise, Louis Vuitton founded his eponymous brand in Paris, revolutionizing travel with his innovative flat-top trunks that were not only stylish but also stackable, a stark departure from the bulky, rounded designs prevalent at the time.</span></p><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 15pt; margin-top: 15pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlkciFUuiBsBz9ylFqR1jD2oHFN66mX00l20PHi65HP8dGCrEsqBIJelhGeC4GeAuNPnD40gF7L1W3XC-_zOjOrO4vz7B-AYihdIt6jaaEoiVabai6-73H1GD7oj_xIjg8oMWUZdIT3xKl5zWf-wJR5nc3TTRavnuBOAsXh-K4VO8Z9YIm6JtCdz0KwfY/s1500/WhatsApp%20Image%202023-12-08%20at%2011.18.15.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1000" data-original-width="1500" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlkciFUuiBsBz9ylFqR1jD2oHFN66mX00l20PHi65HP8dGCrEsqBIJelhGeC4GeAuNPnD40gF7L1W3XC-_zOjOrO4vz7B-AYihdIt6jaaEoiVabai6-73H1GD7oj_xIjg8oMWUZdIT3xKl5zWf-wJR5nc3TTRavnuBOAsXh-K4VO8Z9YIm6JtCdz0KwfY/s320/WhatsApp%20Image%202023-12-08%20at%2011.18.15.jpeg" width="320" /></a></div><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;"><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 15pt; margin-top: 15pt;"><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; white-space-collapse: preserve;"><br /></span></p>The second era of Louis Vuitton's legacy ushered in a defining moment with the creation of the iconic LV monogram, the first ever branded logo created and still present to this day. This distinctive pattern, renowned for its intertwining initials and floral motifs, was conceived by Louis's son, Georges Vuitton, in 1896. Georges drew inspiration from the Art Nouveau movement, and the monogram quickly became a symbol of exclusivity and refinement. Amidst this period, the Louis Vuitton House in Asnières, a charming suburb of Paris, became the epicenter of creativity. The atelier, established in 1859, remains a testament to the brand's commitment to craftsmanship, where artisans meticulously bring designs to life, embodying the spirit of innovation and tradition.</span><p></p><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 15pt; margin-top: 15pt;"><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Alongside the house and atelier, the visit was completed with a private tour of the Louis Vuitton Museum, containing one of a kind pieces from the maison’s beginnings to its more recent collaborations and designs. With a special emphasis on leather goods pieces and a collection of uniquely designed trunks, the overall experience transmits Louis Vuitton’s vision for creative freedom throughout the ages, while highlighting some of its most iconic innovations like the patented Tumbler lock system, introduced in 1890, embodying both functionality and elegance with a system that changed the history of travel and service from then on.further solidified the brand's reputation for security and exclusivity. The Louis Vuitton Atelier in Asnières continues to play a pivotal role, serving as a constant reminder of the brand's commitment to craftsmanship and heritage.</span></p><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 15pt; margin-top: 15pt;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtP9X41gqy1rd1N2K0fTpzVeewh4PwdcgYT8dpXYtRV57rCNE7H4mlW043S8JqfQFjXOYfLAOrMowxBYbGwimU9chX8AOoJ3YErSAJOqEfX_stIGNhiNnDteMe1ngcU1P3FheqfKKaLneztzKmyCghRdKYfr7NPVbnLTN1tC5JNEUlf4BTYoOhqlz48lE/s4032/IMG_0953.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4032" data-original-width="3024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtP9X41gqy1rd1N2K0fTpzVeewh4PwdcgYT8dpXYtRV57rCNE7H4mlW043S8JqfQFjXOYfLAOrMowxBYbGwimU9chX8AOoJ3YErSAJOqEfX_stIGNhiNnDteMe1ngcU1P3FheqfKKaLneztzKmyCghRdKYfr7NPVbnLTN1tC5JNEUlf4BTYoOhqlz48lE/s320/IMG_0953.JPG" width="240" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><p dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 15pt;"><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">As Louis Vuitton continues to redefine the boundaries of luxury, its storied past, marked by visionary founders, iconic designs, and a dedication to craftsmanship, serves as an enduring source of inspiration. From the quaint beginnings as a packer's workshop to its current status as a global symbol of sophistication, Louis Vuitton's journey is a testament to the timeless allure of elegance and innovation.</span></p><div><span style="color: #374151; font-family: Roboto, sans-serif; font-size: 12pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-34591951147577907872023-12-13T17:27:00.002+01:002023-12-13T17:27:49.794+01:00An immersive journey at the renowned Atelier John Lobb<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLHoy6VvpXds_7p7KD6g3vHIRRqNl1lkXcUcIwBhRgjnvqkogkZUb2ohzXgIBlzrkNId5bNRufMAY8oSz89kWuUJCwS5oDawyenMR31HuJpCRXgwIfTXMQY78XirgvPen5K7tQDcNplT03H4M4HeEK_DP5ktA2UcF30mx1kqQfv9ciDb2KMi2oMJkiYjA/s1600/WhatsApp%20Image%202023-11-21%20at%2016.21.05.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLHoy6VvpXds_7p7KD6g3vHIRRqNl1lkXcUcIwBhRgjnvqkogkZUb2ohzXgIBlzrkNId5bNRufMAY8oSz89kWuUJCwS5oDawyenMR31HuJpCRXgwIfTXMQY78XirgvPen5K7tQDcNplT03H4M4HeEK_DP5ktA2UcF30mx1kqQfv9ciDb2KMi2oMJkiYjA/s320/WhatsApp%20Image%202023-11-21%20at%2016.21.05.jpeg" width="320" /></a></div><br /><p></p><p class="MsoNormal"><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">During November, the 2023/2024 cohort of the <a href="https://www.essec.edu/en/program/mbas/global-mba/">ESSECGMBA</a> Luxury Brand Management had the privilege of visiting the Atelier
of John Lobb, the bootmaker company belonging to Hermès. Situated on rue de
Mogador, this workshop is not only historic but also one of the few remaining
bootmaker workshops in Paris. The cohort was given an introduction by the
company’s International Commercial Director, Sylvain Joubert, followed by a
privileged and informative walkthrough of the atelier for bespoke shoes.</span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">John Lobb was founded in 1863 and was named as the
bootmaker to the Prince of Wales, before opening the brand’s first bespoke
boutique on Regent Street in 1866. In 1899, John Lobb evolved its international
presence, opening its first Paris boutique. In 1976, the brand was acquired by
Hermès, and in 1982 it first launched a ready-to-wear collection. Today, the
label has a retail network spanning 19 global stores, from New York to Beijing,
Dubai to Tokyo.</span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2jWUyHKIbwX6fsXJLE4PWmspL6BLAplF5bkAPfo9z7cCeG62Hp1J0xa9YSFfrGHArFLRxijrtCQvNV3T0IdIl3eOMLCUwi4PTe0V8rISTHKX5iGyglIiQ8jP9umGrhuh5rqr0m1eZEUF7wXiKDAxm09sqaBBrVUBE6j42n6hz5wvlm8FwAp5i19XDzWg/s1105/1700830344217.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1105" data-original-width="828" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2jWUyHKIbwX6fsXJLE4PWmspL6BLAplF5bkAPfo9z7cCeG62Hp1J0xa9YSFfrGHArFLRxijrtCQvNV3T0IdIl3eOMLCUwi4PTe0V8rISTHKX5iGyglIiQ8jP9umGrhuh5rqr0m1eZEUF7wXiKDAxm09sqaBBrVUBE6j42n6hz5wvlm8FwAp5i19XDzWg/s320/1700830344217.jpeg" width="240" /></a></div><span style="font-size: 12pt;">The Parisian Atelier we toured specializes in creating
custom-made boots and shoes. Crafting a pair of bespoke shoes involves a
meticulous process that spans approximately 6 months, encompasses 190 steps,
and requires the expertise of 15 artisans, each possessing unique skills. In
contrast, the creation of an Hermès bag only involves the craftsmanship of a
single artisan. John Lobb is dedicated to producing enduring boots and shoes by
utilizing premium leathers, employing a distinctive construction method known
as "Cousu Trépointe”,</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">and ensuring
that the shoes are entirely repairable.</span><p></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">During our visit, Mr. Joubert provided insights into
the company's rich heritage, its organizational structure, the ready-to-wear
line featuring iconic pieces like Lopez, William, and City II, as well as the
intricate craftsmanship involved in the bespoke offerings. A significant part
of our conversation delved into the contemporary challenges facing the House,
particularly in maintaining a delicate balance between tradition and modernity.
We explored the notion of preserving brand identity and staying true to
historical roots while remaining relevant in today's dynamic landscape. This
discussion was exemplified through an examination of the House's recent
communication campaign, embodying the motto of "being serious but not
taking ourselves too seriously." Ultimately, our dialogue extended to the
key challenges that the House anticipates addressing in the years ahead to
ensure sustainable growth amid the evolving business environment.</span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQLMYVlsgtZNBsOjXmAsRzqaf_Tvjan0f43tUzf9JWzP1H7Z-zw3tGvwcVHmNPd4ScTaJ5UbYhlixDhMlz0Cz6rqHcbe8Zo37eF0q4QdraL_JW5863BA9xTDausJhbib7ZEiCVR0ZdMwT6yXdxewn6YVjJOlpzyh-wIHcga4GNrMd6rcISrHiQFIBhzWI/s2048/WhatsApp%20Image%202023-11-22%20at%2014.00.52.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQLMYVlsgtZNBsOjXmAsRzqaf_Tvjan0f43tUzf9JWzP1H7Z-zw3tGvwcVHmNPd4ScTaJ5UbYhlixDhMlz0Cz6rqHcbe8Zo37eF0q4QdraL_JW5863BA9xTDausJhbib7ZEiCVR0ZdMwT6yXdxewn6YVjJOlpzyh-wIHcga4GNrMd6rcISrHiQFIBhzWI/s320/WhatsApp%20Image%202023-11-22%20at%2014.00.52.jpeg" width="240" /></a></div><span style="font-size: 12pt;">Being granted the opportunity to make this visit was
truly an honor and a privilege, underscoring the significance of craftsmanship
and the passing down of expertise in the realm of luxury.</span><p></p>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-31857157703983437202023-12-13T17:18:00.006+01:002023-12-13T17:18:55.393+01:00Inside Maison Krug - An ode to joy<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_zRSgYzuJl_hYQIQScynA_3fcVc788VJai-27vkuA1QoejU7iODMRgbjmIz8MKk_GSZvwQacoixFIiePLyTlHeiWiKF1bhSeIbQGCcFcbowuOo_yVz9NM7_MOjJR0pffI75rfI8BW3zwtF-D7-S_95OP8OoUb0PDhz8GRRvQ20yuA0hJKBeQsp4b8v_g/s6000/Credit%20Cho%20Ziqiu%20Zhang%2013.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="6000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_zRSgYzuJl_hYQIQScynA_3fcVc788VJai-27vkuA1QoejU7iODMRgbjmIz8MKk_GSZvwQacoixFIiePLyTlHeiWiKF1bhSeIbQGCcFcbowuOo_yVz9NM7_MOjJR0pffI75rfI8BW3zwtF-D7-S_95OP8OoUb0PDhz8GRRvQ20yuA0hJKBeQsp4b8v_g/s320/Credit%20Cho%20Ziqiu%20Zhang%2013.JPG" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span style="font-family: "Times New Roman", serif; text-align: left;">The October afternoon sun shone
warmly on Maison Krug’s golden bell. The entrance was so unassuming that we
almost thought it was a regular mansion in Reims. But the doors painted in Krug
signature dark cherry red gave it away. It was through these doors that we were
about to embark on a sensory journey, to enter the </span><b style="font-family: "Times New Roman", serif; text-align: left;">world of champagne</b><span style="font-family: "Times New Roman", serif; text-align: left;"> created
by Joseph Krug…</span></div>
<p class="MsoNormal" style="border: none; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span lang="EN-CA" style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: left;">This was the very first savoir-faire
visit organized for the 2023-24 class of <a href="https://www.essec.edu/en/program/mbas/global-mba/">ESSEC GMBA program</a>. Around noon on October 6, 2023, our train arrived in Reims, a tranquil
city known to many as the ‘unofficial champagne capital of France’. After a
brief visit to the historic Halles du Boulingrin where we were introduced to
Reims specialty food, we enjoyed a lovely luncheon at the private lounge of
Petit Comptoir. For more than 25 years, Chef Thierry Sidan passionately presents
a changing menu that highlights the variety of French cuisine with seasonal
ingredients. He welcomed some of us to take a sneak peek at his newly renovated
kitchen, making this intimate lunch more special.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGNx8_-p3E2SjzjH0SFj6fZlYFH5EM7PZ64SyIkkn3YJxWPPushpYu9P1fPGMf6KO-_K_Zljvp1di0nTw2hfMboFEXvqeFMhZAOpY6e2kuddg_piV31RJFbhzCCOiA47Xtke9HBmc9RStyJU2l404zwLS-t5d5bYLmZAknzI6EyvhgPwP-NJ-icvnibvA/s6000/Credit%20Cho%20Ziqiu%20Zhang%2010.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="6000" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGNx8_-p3E2SjzjH0SFj6fZlYFH5EM7PZ64SyIkkn3YJxWPPushpYu9P1fPGMf6KO-_K_Zljvp1di0nTw2hfMboFEXvqeFMhZAOpY6e2kuddg_piV31RJFbhzCCOiA47Xtke9HBmc9RStyJU2l404zwLS-t5d5bYLmZAknzI6EyvhgPwP-NJ-icvnibvA/s320/Credit%20Cho%20Ziqiu%20Zhang%2010.JPG" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span style="font-family: "Times New Roman", serif; text-align: left;">Walking through the cobblestone
streets, we ended up at the renowned Cathedral of Notre-Dame of Reims before
our visit to Masion Krug. We marvelled at its imposing structure, but what
appealed to us the most were the stained-glass windows created by modern
artists such as Marc Chagall and Imi Knoebel. The Cathedral was a perfect
illustration of a harmonious blend of the past, present, and a futuristic
vision, and this is exactly the essence of Maison Krug.</span></div>
<p class="MsoNormal"><span lang="EN-CA" style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";">Luxury is to create dreams. In 1843,
when founder Joseph Krug established the champagne maison, his dream was to
create the finest Champagne possible, year after year, without being affected
by the fluctuations in climate. Today, after six generations, this dream
continues, and it keeps evolving. At the spacious, tasteful private lounge of Maison
Krug where Anne Sophie de Guillebon, Family House Ambassador, received us, we
curiously explored a collection of the maison’s relics on display. On the wall
hang portraits of the Krug founder and his family, photos of historic events,
and antique tasting notes. Above the fireplace, a large selection of gastronomy
related publications and photos of Krug Ambassade Chefs showcase Krug’s
ambition to blend heritage with modernity. De Guillebon explained to us, each
year, Krug invites renowned chefs around the world to create food pairings to
accompany the latest Édition of Krug Grande Cuvée and Krug Rosé, celebrating
each year one humble Single Ingredient. Through creative dialogues, champagne,
and cuisine, Krug aims to spread the joie de vivre.</span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4ufNPbEB_15JcPqnMqTvKAaQZUUGzZN-7p3B7ojGy92K73qn0h2C31s_zcbDfPU4FENaIYWPIlYlCZ6s6axXAtRsmX0MlAblRuH3UNd2UDEvMY2aQDLr4pplFXJTcmXY3H6tC1mWasvoz4sFeK-ihvRLo6yb0b2nydjn_7aErf9LZQ-ouHbvIDWDaQy0/s3994/Credit%20Cho%20Ziqiu%20Zhang%203.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3994" data-original-width="3003" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4ufNPbEB_15JcPqnMqTvKAaQZUUGzZN-7p3B7ojGy92K73qn0h2C31s_zcbDfPU4FENaIYWPIlYlCZ6s6axXAtRsmX0MlAblRuH3UNd2UDEvMY2aQDLr4pplFXJTcmXY3H6tC1mWasvoz4sFeK-ihvRLo6yb0b2nydjn_7aErf9LZQ-ouHbvIDWDaQy0/s320/Credit%20Cho%20Ziqiu%20Zhang%203.jpeg" width="241" /></a></div><span lang="EN-CA" style="font-family: "Times New Roman", serif;"><br />‘Santé!’ After enjoying a glass of
Krug Grande Cuvée around a replica of Joseph Krug’s legendary dark cherry
notebook enclosed in a leather suitcase, we ventured down to the network of
cellars underneath the family house. As we arrived, we are met with aisles of racks
which seemed never-ending, each cradled numerous bottles of Krug aging
gracefully. Around seven years were needed for the complete richness of
flavours and aroma to unfold in a bottle of Krug. In these dark cellars, Krug
specialists carefully examine the fermentation process</span><span lang="EN-CA"> </span><span lang="EN-CA" style="font-family: "Times New Roman", serif;">using traditional techniques and tools, quarter-turning each
with precision only when the time is right.</span><p></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-family: "Times New Roman",serif; mso-ansi-language: FR-CA; mso-fareast-font-family: "Times New Roman";">“Il y a des
oeuvres qui font passer le temps, et d'autres qui expliquent le temps.”, some
works let time pass by, others explain time. </span><span lang="EN-CA" style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";">This
famous quote by André Malraux guarded Krug’s ‘Sanctuary of time capsules’,
housing the reserve wines of the House of Krug dating back to 1880. The Krug
philosophy remains the same, but each bottle expresses its distinctive
personality. “At Krug, there is no hierarchy in champagne, individuality is at
the heart of the savoir-faire”, explained de Guillebon. <o:p></o:p></span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3_MZhOIkm7UN-3EolFwZ4S_ZdF_dV_3FUZ3jZ8r9l9d5MaXOWk8vm4RdeE3fis8lzK6Ml8-nf3AzbhTBD3u03lc8vKlRVRDgY_O138OdSPSkwjDw_oOwaSIJErCSpWzV3DPymHOBIAQwq12Lr-TCMwJcUa2EZamymXBjYUyGLBdDPcNSsTj38yz6DesY/s2048/Photo%20taken%20by%20Maison%20Krug.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3_MZhOIkm7UN-3EolFwZ4S_ZdF_dV_3FUZ3jZ8r9l9d5MaXOWk8vm4RdeE3fis8lzK6Ml8-nf3AzbhTBD3u03lc8vKlRVRDgY_O138OdSPSkwjDw_oOwaSIJErCSpWzV3DPymHOBIAQwq12Lr-TCMwJcUa2EZamymXBjYUyGLBdDPcNSsTj38yz6DesY/s320/Photo%20taken%20by%20Maison%20Krug.jpeg" width="240" /></a></div><span style="font-family: "Times New Roman", serif;"><p class="MsoNormal">There is an analogy between Krug
champagne and music, both creating harmony with elements which sometimes seem
contradictory. Krug Cellar Master Julie Cavil, therefore, becomes the conductor
who isolates each vineyard plot - 400 in total - to hear its voice, and decide
which ones combined will create a harmony. In the Krug tasting room, next to
The Wall of 400 Wines, participants of our cohort were able to experience, for
the first time, an immersive, sensory adventure that combined champagne tasting
and music. Eyes closed, we listened to soundscapes created exclusively by IRCAM
(French Institute for Acoustic and Musical Research) for Krug, characterizing
the individuality of wines used for champagne making, while sipping Krug Grande
Cuvée or Krug Vintage 2008. Light-hearted like Chardonnay, or unexpected like
meunier, the tailor-made soundscapes indeed help us better understand the
individuality of Krug Champagne. It demonstrated the power and art of blending
at Krug.</p></span><p></p>
<p class="MsoNormal" style="border: none; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 31.0pt 31.0pt;"><span style="font-family: "Times New Roman", serif; font-size: 11pt;">Sunset painted the sky with rosy, honey, and
apricot hues, echoing The Wall of 400 Wines in the tasting room. We left with a
deep understanding of maison Krug, our hearts filled with joy. </span></p>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-62933931627696827262023-07-31T12:14:00.001+02:002023-07-31T12:14:18.677+02:00FIELD TRIP TO ITALY - VALEXTRA'S FLAGSHIP STORE VISIT <p style="text-align: center;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkq9DTCM6QMJgFiUck1jaBU4KIq0-evnQKOMHZ1PuHJgQ03jsfgIEyEiqTUc-zNXNl6WI7PphNbrd8PxT5Za4c_1BclbQsWwYmW-CnYY9xJ46WHYmgKQ6-bowyQme_VWnaTTd2a0w_vy8hqgIEvm18sJSqnPJZelXCF7rneP129YP6UA9Zl7G7lJzXTMA/s1018/Screenshot%202023-06-24%20185636.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1018" data-original-width="763" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkq9DTCM6QMJgFiUck1jaBU4KIq0-evnQKOMHZ1PuHJgQ03jsfgIEyEiqTUc-zNXNl6WI7PphNbrd8PxT5Za4c_1BclbQsWwYmW-CnYY9xJ46WHYmgKQ6-bowyQme_VWnaTTd2a0w_vy8hqgIEvm18sJSqnPJZelXCF7rneP129YP6UA9Zl7G7lJzXTMA/s320/Screenshot%202023-06-24%20185636.png" width="240" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)<br /></span><div style="text-align: left;"><span><span><div><br /></div><div><p class="MsoNormal"><span lang="EN-US"><span style="font-family: inherit;">As
the third destination of our field trip in Italy, the <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> had the privilege to <b>visit Valextra’s Flagship Store
in Milan</b>.</span></span></p>
<p class="MsoNormal"><span lang="EN-US"><span style="font-family: inherit;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9XNgw75SBFJxZGdwu7d_G9IC4DJpeKJZP3rwd6xuSPG9uJOavd60z8zdHj2iJvmvCCrkn1Qgh3yE7VU5UWJ23ky9hqAK2VDVfPberN2MrnASAxkdNv4zV6aZtoCIXOLGcHNijqRjmmWrPP-Dh_5xjVBAqQMR6ZwcgtPQMJ4O_CYmnIX4GY1fuB1Vdy6s/s807/Screenshot%202023-06-24%20190338.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="807" data-original-width="606" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9XNgw75SBFJxZGdwu7d_G9IC4DJpeKJZP3rwd6xuSPG9uJOavd60z8zdHj2iJvmvCCrkn1Qgh3yE7VU5UWJ23ky9hqAK2VDVfPberN2MrnASAxkdNv4zV6aZtoCIXOLGcHNijqRjmmWrPP-Dh_5xjVBAqQMR6ZwcgtPQMJ4O_CYmnIX4GY1fuB1Vdy6s/w150-h200/Screenshot%202023-06-24%20190338.png" width="150" /></a></span></div><span style="font-family: inherit;">The
story of Valextra begins in<b> 1937</b> when <b>Giovanni Fontana</b> founded the <b>first
Valextra boutique</b> in <b>Piazza San Babila</b>, <b>Milan</b>. Inspired by the city of Milan
with its <b>architectural juxtapositions</b> and <b>inimitable urban elegance</b>, Valextra
has been <b>one of Italy's oldest luxury leather-goods brands</b>, a <b>symbol of iconic
Italian craftsmanship</b> for over <b>80 years</b>.</span><p></p><p class="MsoNormal"><span style="font-family: inherit;"><span lang="EN-US"></span></span></p><p class="MsoNormal"><span lang="EN-US"><span style="font-family: inherit;">Our
visit started with a <b>meeting with Ms. Chiara Bernardi, CMO, Brand Marketing and
Communication Strategy</b>, in a beautiful and sophisticated boutique. She took us
on a <b>two-hour journey of the brand</b>, starting with <b>Valextra's brand identity</b>,
which is a <b>balance of Art and Design,</b> that is, beauty and functionality, and
continued with the <b>history,</b> what is happening with the brand today, and where
the brand is headed in the future. We had the exceptional opportunity to hear
about the <b>Milanese craftsmanship</b> behind the iconic <b>Tric Trac wrist bag</b>, first
conceived in <b>1968</b>, which still <b>lives on at the heart of the brand</b>, and the
<b>subtle details</b> of the distinctive <b>signature,</b> <b>Iside handbag</b>. We were then
fortunate to hear from the <b>CEO, Mr. Xavier Rougeaux</b>, who luckily was able to
join us last minute due to his very intensive agenda and he shared with us
numerous aspects of <b>Valextra's global strategy.<o:p></o:p></b></span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdLyWL4MgbMtmeHXRxl2wVXLjAaBEllsIvvoqNtzogu7f2FLFgjCVNQoksTRHfcTUx_85djgQ_H73lEsk2D4j-9jQL3wKFRsLpDHJcl8tM8xEVIvesiKoy4pazrtl0wHEBEgVO_4q20X1Hqc73l8vwK6LYd2d-Kkx8BmcvoZcvERlVjR5pc6o4e7JmsYM/s811/Screenshot%202023-06-24%20190352.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="811" data-original-width="607" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdLyWL4MgbMtmeHXRxl2wVXLjAaBEllsIvvoqNtzogu7f2FLFgjCVNQoksTRHfcTUx_85djgQ_H73lEsk2D4j-9jQL3wKFRsLpDHJcl8tM8xEVIvesiKoy4pazrtl0wHEBEgVO_4q20X1Hqc73l8vwK6LYd2d-Kkx8BmcvoZcvERlVjR5pc6o4e7JmsYM/w150-h200/Screenshot%202023-06-24%20190352.png" width="150" /></span></a></div><p></p></div><div><p class="MsoNormal"><span lang="EN-US"><span style="font-family: inherit;">The
first question was : <b>"What is design?"</b> which then led to a deeper
understanding of the Milanese luxury brand, which expresses an <b>essential urban
style</b> where <b>preservation</b> and <b>innovation coexist</b> in <b>symbiosis</b>, <b>fusing everyday
function with aesthetic finesse</b>. It was a <b>great inspirational and precious
experience</b> for all of us studying in <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> in Paris.</span><span style="font-family: Times New Roman, serif;"><o:p></o:p></span></span></p><b></b></div></span></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-12606461900851573482023-07-31T12:14:00.000+02:002023-07-31T12:14:10.237+02:00FIELD TRIP TO ITALY - ANTICO SETIFICO FIORENTINO VISIT <p style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-5iLWGJ0w5c9o6UUwwSe8-JWWePBwaYZV-88L2_ywClKFK2WIdJ5WUyjkqho45Jzb13JOh-060-wJsZd2-lqjqmmJmXrA5MvcF5UHU-RLUd5jU0dXBDbwDNO1_3fAVz1NRYxoG-KorMAJRpPqTDsdYZHZfQ9lBkfFxbD873IFz8AwFjVIzlmb7Ty3JLo/s1167/Screenshot%202023-06-23%20132138.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="655" data-original-width="1167" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-5iLWGJ0w5c9o6UUwwSe8-JWWePBwaYZV-88L2_ywClKFK2WIdJ5WUyjkqho45Jzb13JOh-060-wJsZd2-lqjqmmJmXrA5MvcF5UHU-RLUd5jU0dXBDbwDNO1_3fAVz1NRYxoG-KorMAJRpPqTDsdYZHZfQ9lBkfFxbD873IFz8AwFjVIzlmb7Ty3JLo/w356-h200/Screenshot%202023-06-23%20132138.png" width="356" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)<br /></span><div style="text-align: left;"><span><div><span><div><br /></div><div>On the final day of the field trip to Italy, the <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort of 2023 were lucky enough to <b>visit Antico Setificio Fiorentino</b>, a <b>historic and one of </b><b>the last remaining workshops for silk manufacturing in the world</b>, located in <b>Florence, Italy</b></div><div><b><br /></b></div><div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqF4IMB3bh2x9SucZlIQgCWchiw6rpsTJSGA3Qd3X-WNW5eEynBjT-_UEh1_3TOLxt994T77Cu7UrzORQ_lkN51VwxNN1Xcx7TzywKCF6KscIaCeJWrRNzB8zUwAtdTWf37nhPqrJYJEjyMDUQ3rU6BsnlnPFF7E8QCucCNEK_mw2RHVxzqig5AHeeOdg/s730/Screenshot%202023-06-23%20134556.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="730" data-original-width="586" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqF4IMB3bh2x9SucZlIQgCWchiw6rpsTJSGA3Qd3X-WNW5eEynBjT-_UEh1_3TOLxt994T77Cu7UrzORQ_lkN51VwxNN1Xcx7TzywKCF6KscIaCeJWrRNzB8zUwAtdTWf37nhPqrJYJEjyMDUQ3rU6BsnlnPFF7E8QCucCNEK_mw2RHVxzqig5AHeeOdg/w145-h180/Screenshot%202023-06-23%20134556.png" width="145" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWJx4xDQ78TT-WPZ0iUPuT1swcT_wzAX_qAZDf76v3NKWFpXGFWjcfC1WfboH1xyqg6ROsD2h-nrx_W4bz3fHhcWG-ePHGDvAbNAe0JyB2conbspPuqnNHzTF2nFN0Kk1UYXxQBFXpZKslnoYuXepc_5Mg1UsTLToKEyYr-iM6jV2u8nKEUoZXpZyf1c8/s730/Screenshot%202023-06-23%20134357.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="730" data-original-width="529" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWJx4xDQ78TT-WPZ0iUPuT1swcT_wzAX_qAZDf76v3NKWFpXGFWjcfC1WfboH1xyqg6ROsD2h-nrx_W4bz3fHhcWG-ePHGDvAbNAe0JyB2conbspPuqnNHzTF2nFN0Kk1UYXxQBFXpZKslnoYuXepc_5Mg1UsTLToKEyYr-iM6jV2u8nKEUoZXpZyf1c8/w145-h200/Screenshot%202023-06-23%20134357.png" width="145" /></a>It was <b>founded in 1786</b> to <b>produce silk fabrics </b>for the <b>royal court</b> and for <b>export to other European countries.</b> In 1950s, <b>Marquis Emilio Pucci of Barsento</b> took over the majority stak<br />e in the Antico Setificio Fiorentino and began to <b>produce fabrics intended to furnish the most prestigious homes of Italian and International nobility,</b> for example, The mill has supplied fabrics for the <b>wedding of Prince Charles and Lady Diana Spencer. </b>As of today, the mill is owned by the prestigious fashion house <b>Stefano Ricci </b>which ensures the future and continuation of this <b>ancient artisan tradition</b> by catering to several Italian as well as International design houses.</div></div></span></div><div><br /></div><div><div>Antico Setificio Fiorentino is housed in a <b>historic building</b> in the <b>San Frediano district of Florence</b>, and visitors can <b>tour the mill to see the production process and learn about the history</b> <b>of silk-making in Florence.</b> Current production includes a <b>wide range of Renaissance silk damasks</b>, silk and linen <b>brocade fabrics</b> from various periods, and <b>eighteenth-century silk lampas</b>, all of which are used for both <b>modern and classic furnishings </b>and are <b>produced on hand</b> and <b>semi-mechanical looms dating back to the late 18th century.</b> Furthermore, the <b>slow-paced procedure of these looms allows the creation of fabrics with unparalleled resistance, touch, and coloration,</b> and the <b>preparation on these looms is performed without any mounting or chemical treatment, </b>resulting in a <b>fully healthy and undamaged thread. </b>Finally, patterns for the exquisite fabrics handed down over the centuries by the founding families are now stored in the historical archive of Antico Setificio Fiorentino.</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKpnA-HaBgPX1djc8XJy_8pyES2Q9Wd-s0CQEJx_l9OuwWPkwDP0OZ7R63Fpq0PAWQBdiEzAp63gbRZwKMEDl0conzn7Npw2Kc33Z-3bZKURPHy94w-FVehL-WDwLn35z7MfLU3QRxXNPXMh8oksHyCd-HMqONtAqO2rm8LKVAyjbSKPhiiYp_7RY5UQ/s1122/Screenshot%202023-06-23%20134701.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="741" data-original-width="1122" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnKpnA-HaBgPX1djc8XJy_8pyES2Q9Wd-s0CQEJx_l9OuwWPkwDP0OZ7R63Fpq0PAWQBdiEzAp63gbRZwKMEDl0conzn7Npw2Kc33Z-3bZKURPHy94w-FVehL-WDwLn35z7MfLU3QRxXNPXMh8oksHyCd-HMqONtAqO2rm8LKVAyjbSKPhiiYp_7RY5UQ/s320/Screenshot%202023-06-23%20134701.png" width="320" /></a></div><div><br /></div><div><div>Antico Setificio Fiorentino's history celebrates the <b>precious fabrics brought to life </b>by <b>ancient looms</b> as much today as it did in the past, and <b>under the direction of Elisabetta Bardelli Ricci</b>, Antico Setificio Fiorentino has paved the way for a new business strategy that focuses primarily on <b>female expertise</b> to bring a touch of <b>exclusivity and modernity all over the world.<div class="separator" style="clear: both; text-align: right;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYihWfFIaw-8AJ-QKB1bIXnUqCUuVnVJBHr8pa5CyCN6jLs_sfzX8jNizVlcILOy8pxHm-1ennm9tNH6GJW3nxl5pLbbUflwjka-f-HQ-1F8FyI-yKToX83KrWcO-kh-SG9inSeMtP8-paZgpp9oIM770vb_sPphDuEs8kt0BvlCw4qeUs4BLsfSUVwTI/s735/Screenshot%202023-06-23%20134811.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="735" data-original-width="415" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYihWfFIaw-8AJ-QKB1bIXnUqCUuVnVJBHr8pa5CyCN6jLs_sfzX8jNizVlcILOy8pxHm-1ennm9tNH6GJW3nxl5pLbbUflwjka-f-HQ-1F8FyI-yKToX83KrWcO-kh-SG9inSeMtP8-paZgpp9oIM770vb_sPphDuEs8kt0BvlCw4qeUs4BLsfSUVwTI/w113-h200/Screenshot%202023-06-23%20134811.png" width="113" /></a></div></b></div></div><div><b><br /></b></div><div><div>And so upon this note, our wonderful foray into the History, Heritage and Craftmanship of Italian luxury sadly came to an end, leaving us with many priceless memories and once in a lifetime experiences to always remind us of our time together and this amazing trip to Italy!</div></div></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-5360915838884877742023-07-31T12:13:00.000+02:002023-07-31T12:13:57.819+02:00FIELD TRIP TO ITALY - ORNELLAIA VISIT<p style="text-align: center;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYckPyqq7ge-qnOe_vP94dxKLl2r0VrblVIs50UFS2Nn7TPOSaDn_feLstBKw8b0wIz84X3g-vMPdMZepf5nqgcp9VosH_l85qBxjoZQBEzGfHX0ekOehV9pOWkRxJ5xoK8dE9xvvYZXSyeRsfV3VH9-nT-EHrOtgaGLLKRqD-A3cLvWxLc-vv40AjHpo/s915/Screenshot%202023-06-23%20125736.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="915" data-original-width="721" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYckPyqq7ge-qnOe_vP94dxKLl2r0VrblVIs50UFS2Nn7TPOSaDn_feLstBKw8b0wIz84X3g-vMPdMZepf5nqgcp9VosH_l85qBxjoZQBEzGfHX0ekOehV9pOWkRxJ5xoK8dE9xvvYZXSyeRsfV3VH9-nT-EHrOtgaGLLKRqD-A3cLvWxLc-vv40AjHpo/s320/Screenshot%202023-06-23%20125736.png" width="252" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)</span><br /><div style="text-align: left;"><br /></div><div style="text-align: left;"><span><div><span style="font-family: inherit;"><div><a href="https://www.essec.edu/en/program/mbas/global-mba/" style="font-family: inherit;" target="_blank">ESSEC GMBA Luxury Brand Management</a><span style="font-family: inherit;"> candidates recently embarked on a memorable </span><span style="font-family: inherit;">trip to <b>Ornellaia,</b> located in <b>Toscana, Italy.</b> Students were greeted by <b>Ms. Greta </b></span><span style="font-family: inherit;"><b>Roscioni, Brand Manager at Ornellaia</b>. As the cohort delved into the heart of this </span><span style="font-family: inherit;">renowned estate, they discovered a <b>captivating blend of history, nature, and art.</b> </span><span style="font-family: inherit;">Ornellaia, <b>established in 1981</b>, has continuously strived for excellence in </span><span style="font-family: inherit;"><b>winemaking,</b> resulting in a timeless <b>elegance that embodies the Italian lifestyle.</b></span></div><div><span style="font-family: inherit;"><b><br /></b></span></div><div><div style="text-align: justify;"><span style="font-family: inherit;">To kick off, Ms. Greta initiated the exploration by providing insightful <b>knowledge about the terroir.</b> Situated on a remarkable land, Ornellaia's vineyards possess a <b>rich and diverse terroir.</b> In the past, the <b>area was submerged under the Mediterranean Sea,</b> leaving behind <b>soils intermixed with marine fossils</b>. The estate meticulously divides its vineyards into numerous parcels, each with its <b>own unique identity and expression</b>. Nestled among the vines, the <b>Mediterranean bush and forest create an </b></span><b style="font-family: inherit;">enchanting backdrop.</b></div></div></span></div><div style="font-family: times;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEMFRI-hGcFs13qoD3lvlHr1UE4m7uvepwMSdH9BnwxkBIk9drtYeqKyIXpBAXQCZxryNMSifKzcREY3CPO48p0g8JR0nfV3tbPcLSPw-64wJk9DzM-NP8WcsZrnWYzOBNN24xZWITFgWxyk7C8yHBOdI_1YF0HWXj1nKKzt0M8ZUh8Ak9IP2xsGtYRkA/s913/Screenshot%202023-06-23%20125940.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="913" data-original-width="670" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEMFRI-hGcFs13qoD3lvlHr1UE4m7uvepwMSdH9BnwxkBIk9drtYeqKyIXpBAXQCZxryNMSifKzcREY3CPO48p0g8JR0nfV3tbPcLSPw-64wJk9DzM-NP8WcsZrnWYzOBNN24xZWITFgWxyk7C8yHBOdI_1YF0HWXj1nKKzt0M8ZUh8Ak9IP2xsGtYRkA/s320/Screenshot%202023-06-23%20125940.png" width="235" /></a></div><div style="text-align: justify;"><div><span style="font-family: inherit;"><b><br /></b></span></div><div><div><span style="font-family: inherit;">During the subsequent segment of the tour, participants were introduced to <b>Ornellaia's Vendemmia d'Artista project</b>. Renowned <b>contemporary artists</b> are invited to <b>create site-specific artworks</b> that find <b>inspiration in the estate's surroundings</b>. Moreover, the <b>artists design limited edition labels</b> for the wine bottles, representing the <b>chosen word</b> that <b>encapsulates the vintage's essence</b>.</span></div><div><span style="font-family: inherit;"><br /></span></div><div><div><span style="font-family: inherit;">The participants also had the privilege of visiting the <b>Ornellaia Archivio Storico,</b> a testament to their illustrious heritage. Ornellaia’s commitment to crafting exceptional wines is reflected in the <b>choice of grape varieties</b>. The estate primarily cultivates <b>Cabernet Sauvignon</b> and <b>Merlot,</b> which are the <b>mainstay of their red wines</b>. Additionally, <b>Cabernet Franc</b> and <b>Petit Verdot</b> play supporting roles, adding complexity to the blends. For their white wines, Ornellaia utilizes grapes such as <b>Sauvignon Blanc, Petit Manseng, Viognier, Verdicchio,</b> and <b>Vermentino.</b> The vineyards are thoughtfully oriented towards the southwest, ensuring that the vines bask in the warmth of the setting sun, which beautifully sets over the nearby sea.</span></div><div><span style="font-family: inherit;"><br /></span></div><div><div><span style="font-family: inherit;">After the estate tour, <b>attendees enjoyed a wine tasting session</b> and indulged in a delightful lunch. Overall, the visit to Ornellaia was a <b>captivating exploration</b> of the <b>winery's commitment to excellence,</b> artistry, and the <b>Italian way of life.</b></span></div></div></div></div></div></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-49701624938789805762023-07-11T15:56:00.001+02:002023-07-11T15:56:40.248+02:00FIELD TRIP TO ITALY - ACQUA DI PARMA VISIT <p style="text-align: center;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEd7sCxAl5MgFGsI7aeKn35JkjlEpKGnTAVx5-Tp7YIpIr5ctZUvhbbh5ZNdAkq6DLg4xu9mh0ip_gPl8T9C5nmXLQIWwmWuRSYdK3Evv2JYiqiWk-SQD8zN-lvJ4-Cvi3cZq4Hsmfc_CyAQ6DeNp6H2CnhSUkVzzQZG8i3SMlfcC1D7swYoTSoE_gbac/s1261/Screenshot%202023-06-24%20190755.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1078" data-original-width="1261" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEd7sCxAl5MgFGsI7aeKn35JkjlEpKGnTAVx5-Tp7YIpIr5ctZUvhbbh5ZNdAkq6DLg4xu9mh0ip_gPl8T9C5nmXLQIWwmWuRSYdK3Evv2JYiqiWk-SQD8zN-lvJ4-Cvi3cZq4Hsmfc_CyAQ6DeNp6H2CnhSUkVzzQZG8i3SMlfcC1D7swYoTSoE_gbac/s320/Screenshot%202023-06-24%20190755.png" width="320" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)<br /></span><div style="text-align: left;"><span><span><div><br /></div><div><p class="MsoNormal"><span lang="EN-US">Acqua Di
Parma: <b>How to Disrupt in Iconic Italian Lifestyle product.</b></span></p>
<p class="MsoNormal"><span lang="EN-US">On the
<b>first stop</b> of this year’s <b>Italy Field Trip,</b> our <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> trackers ventured into L<b>uxurious and Sophisticated Italian Lifestyle
Brand Acqua di</b> <b>Parma. </b><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p><span style="text-align: justify;">Acqua di Parma has become
synonymous with<b> luxury and sophistication</b>. <b>Founded in 1916</b> in the city of
<b>Parma, Italy</b>, the brand has a <b>long and storied history</b> of <b>producing
high-quality fragrances</b>, <b>skincare, and lifestyle products</b> that are coveted by
<b>discerning individuals around the world.</b></span><span style="text-align: justify;"> </span><span style="text-align: justify;">The
<b>brand's signature scent, Colonia, </b>was <b>created in 1916 </b>and quickly became a
<b>favorite of the aristocracy</b> and <b>elite of Italy</b>. Its unique <b>blend of citrus and
floral notes</b> was a departure from the heavy, musky scents that were popular at
the time, and it quickly gained a reputation as a <b>refreshing and invigorating
fragrance.</b></span></p><p class="MsoNormal"></p><p class="MsoNormal" style="text-align: justify;">What sets Acqua di Parma apart
from other luxury brands is its <b>commitment to authenticity</b> and <b>tradition</b>. The
<b>brand's products</b> are still <b>made in Italy using traditional methods and
techniques</b>, and t<b>he brand has remained true to its roots</b> while still<b> innovating
and expanding its product line</b>.<span lang="EN-US" style="mso-ansi-language: EN-US;">This
has </span><b>earned <span lang="EN-US" style="mso-ansi-language: EN-US;">them </span>its
reputation </b>as a <b>symbol of luxury and sophistication</b>. Its <b>commitment to quality,
authenticity, and tradition</b> has made it a favorite of discerning individuals
around the world who appreciate the <b>finer things</b> in life<span lang="EN-US" style="mso-ansi-language: EN-US;">.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US;">During the presentation an interesting business
case was put to our students, <b>how to be disruptive with such an iconic product
as Colonia in today’s<span style="mso-spacerun: yes;"> </span>market? <br /></b><o:p></o:p></span></p><p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Their solution : a very <b>successful
collaboration with British artist and creative designer Samuel Ross</b>. The idea
with this collaboration was to <b>capture the synergy between Acqua di Parma’s
modern lightness and his creative work</b>, bringing his <b>signature sharp and rich
tones to the clean</b>, <b>minimalist line of the classic emblematic Colonia,</b> a
<b>timeless icon of craftsmanship and Italian style</b>. By bridging Italian and
British modernism with flat, rich, and bold colors, the <b>series of unexpected
and completely new creative elements highlights Colonia as an icon</b>.</span></p><p></p><p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Many thanks to the Acqua Di Parma team for
showing our Luxury Brand Management trackers how to successfully <b>conceive and
create a value adding collaboration</b> that allows to <b>intensify the iconizing of
Colonia,</b> and showing how it is<b> recognizable beyond the label. </b>The <b>details and
integrated strategies between areas </b>are a key intake and highlight from this
inspiring presentation.</span></p><p class="MsoNormal">
</p><p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">What a better way to start this trip which aims
to <b>understand the Italian Luxury History,</b> <b>Heritage and craftmanship?</b> Keep
posted and join us through the other amazing brands that showcase the core of
what Italian Luxury represents. <o:p></o:p></span></p><span style="text-align: justify;"><b></b></span><p></p><p class="MsoNormal" style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><b><br /></b></span></p></div></span></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-39012866790973667772023-07-11T15:56:00.000+02:002023-07-11T15:56:25.482+02:00FIELD TRIP TO ITALY - ZEGNA'S HEADQUARTERS VISIT <p style="text-align: center;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEYy4SEB8BVwVi8AaFHvdZVBi-3XsKWS7efmylsfhokFZmMEI2m-e0B1KEAj0O6w6Uv2Cm0Fx0XLhqxnPbr3G1NnN3GwpDlMiRAK8xJZh6d8wehrNfQE6bSq-RY_H3YGst-JzfcvmBbvqS3XBh0DdbrFpz9JUb_G-mhm-SN-KB72UuPWwZYLGIsI-fcLQ/s1165/Screenshot%202023-06-24%20183900.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="775" data-original-width="1165" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEYy4SEB8BVwVi8AaFHvdZVBi-3XsKWS7efmylsfhokFZmMEI2m-e0B1KEAj0O6w6Uv2Cm0Fx0XLhqxnPbr3G1NnN3GwpDlMiRAK8xJZh6d8wehrNfQE6bSq-RY_H3YGst-JzfcvmBbvqS3XBh0DdbrFpz9JUb_G-mhm-SN-KB72UuPWwZYLGIsI-fcLQ/s320/Screenshot%202023-06-24%20183900.png" width="320" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)</span><div style="text-align: left;"><span><div><span><div><p class="MsoNormal" style="margin-bottom: 0cm;">The <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort recently visited the <b>Zegna’s Global Headquarters</b> in <b>Milan,
Italy,</b> welcomed by <b>Benedetta Zegna</b> (Internal Communication & Engagement
Director) and some team members. Established as a <b>fabric maker</b>, ZEGNA is
<b>internationally recognised</b> as a <b>leading global luxury menswear brand</b> and <b>part
of the Ermenegildo Zegna Group</b>. We have been collaborating with the Zegna brand
on employer brand activities since <b>2006</b> and it was a privilege to hear about
their evolution since then and learn from their successes.</p></div><div><div class="separator" style="clear: both;"><p class="MsoNormal"><u>ERMENEGILDO ZEGNA GROUP</u><b><o:p></o:p></b></p>
<p class="MsoNormal" style="margin-bottom: 0cm;"><b>Founded in 1910</b> in <b>Trivero, Italy</b>,
the <b>Ermenegildo Zegna Group</b> (NYSE: ZGN) is a <b>leading global luxury group</b>. The
Group is the owner of the <b>world-renowned ZEGNA</b> and <b>Thom Browne brands</b>, and
operates <b>TOM FORD FASHION </b>through a long-term license agreement with The <b>Estée
Lauder Companies Inc</b>. The Group also manufactures and distributes the <b>highest
quality fabrics</b> and <b>textiles</b> through its <b>Luxury Textile Laboratory Platform. </b><o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom: 0cm;">We had an overview of the
Ermenegildo Zegna Group's <b>ESG strategy</b> as well. In fact, at the Group’s core is
a uniquely <b>vertically integrated supply chain</b> that brings together the best of
<b>Italian fine craftsmanship</b>. <b>Responsibility towards people</b>, <b>community</b> and the
<b>natural world</b> has been at the heart of the Ermenegildo Zegna Group’s belief
since its founding by the Zegna family over 100 years ago. Ensuring the <b>highest
quality of products</b> without compromising the <b>quality of life for future
generations</b> is a commitment carried from the Group’s home in Italy to its
operations around the world. </p></div></div></span></div><div class="separator" style="clear: both; text-align: left;"><p class="MsoNormal" style="margin-bottom: 0cm;"><u>THE ZEGNA EMPLOYEE VALUE PROPOSITION</u></p>
<p class="MsoNormal" style="margin-bottom: 0cm;">Continuing with the presentation,
the final part focused on <b>Zegna People</b> who <b>embody the core values of Innovation
& Creativity, Excellence, Entrepreneurship, Authenticity, Accountability,
and Passion.</b> During our visit, we gained an understanding of how the Zegna
employer brand, <b>"What Makes You, Makes Zegna," </b>represents the
<b>collaborative spirit</b> that drives the company's success. We also learned that
the brand's proud legacy is not just a thing of the past, but a guiding force
that inspires its employees to <b>shape a vibrant tomorrow</b>, while learning every
step of the way.<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom: 0cm;">It's remarkable to see how the
company has achieved such incredible success while <b>remaining true to its values</b>
and making a <b>positive impact on the world.<o:p></o:p></b></p>
<p class="MsoNormal">Awestruck by this unique experience, we set out to our next
visit to further explore the world of Italian luxury. Stay Tuned !<o:p></o:p></p><br /></div></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-60008390164903709552023-07-07T16:55:00.000+02:002023-07-07T16:55:04.248+02:00FIELD TRIP TO LONDON - BOODLES VISIT<p style="text-align: center;"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0j6oyfbNj7i8xeaZJhKC16eLsJTM3V-gIuUkD8AcbvEOsclyc2HzQcCMYkS1kcV1hzTSlJBJjgxYbVO7BNPIKXWzIdZxqFvrpu9mha3mjOJ6lK63_PrNjlITiapbR-Mj8hCrmXR5Nx_o8X8rwhabEJlVns6dMLmg_yEdFshlqK5Vzf3UqLHwdr3YkdWU/s1237/Screenshot%202023-06-23%20130415.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="871" data-original-width="1237" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0j6oyfbNj7i8xeaZJhKC16eLsJTM3V-gIuUkD8AcbvEOsclyc2HzQcCMYkS1kcV1hzTSlJBJjgxYbVO7BNPIKXWzIdZxqFvrpu9mha3mjOJ6lK63_PrNjlITiapbR-Mj8hCrmXR5Nx_o8X8rwhabEJlVns6dMLmg_yEdFshlqK5Vzf3UqLHwdr3YkdWU/s320/Screenshot%202023-06-23%20130415.png" width="320" /></a></div><p></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">By Aastha Sethi<br />(GMBA - Luxury Brand Management)<br /><br /></span><div style="text-align: left;"><span><div><span><div>The <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort visited <b>Boodles </b>as part of their <b>London Field trip</b>. Boodles is a <b>British family-owned luxury jewellery brand founded in 1798</b>, with <b>ten stores across the UK </b>and <b>Ireland</b>. During the visit, the cohort went to their <b>iconic Bond Street store</b> and met with one of its directors, <b>James Amos.</b></div></span></div><br /><div style="text-align: justify;"><div><span style="font-family: inherit;">It was an honor for the cohort to experience the <b>brand’s elegance</b> and <b>discover their exquisite designs.</b> Furthermore, it was a fantastic opportunity to learn how the oldest family-owned jewellery brand from <b>Liverpool</b> created its mark in the UK luxury jewellery space and became the <b>leading fine jewellery brand of the country</b>.</span></div><div><br /></div><div><div><span style="font-family: inherit;"><b>Mr. Amos</b> spoke passionately about the <b>history and philosophy of the Boodles brand</b>, </span><span style="font-family: inherit;">sharing insights into their <b>approach to craftsmanship and design,</b> as well as their </span><span style="font-family: inherit;"><b>commitment to providing a unique and personalized customer experience</b>. One of the key </span><span style="font-family: inherit;">takeaways from the meeting with Mr. Amos was <b>Boodles' growing focus on sustainability.</b> </span><span style="font-family: inherit;">He also shared <b>efforts of the brand to evolve with the times</b> and <b>exploring new ways to push </b></span><span style="font-family: inherit;"><b>the boundaries</b> of what is possible in the world of luxury jewellery.</span></div><div><span style="font-family: inherit;"><br /></span></div><div><span style="font-family: inherit;"><div>Overall, the visit to Boodles UK's Bond Street store and meeting with James Amos was an <span style="font-family: inherit;">enlightening experience. It provided a <b>firsthand look at how a luxury brand operates in the </b></span><span style="font-family: inherit;"><b>competitive jewelry market</b> and <b>emphasized the importance of maintaining a commitment </b></span><span style="font-family: inherit;"><b>to quality, craftsmanship, and innovation</b> to <b>stand out in a crowded marketplace.</b></span></div></span></div></div></div></span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-73394024799737973612023-07-07T16:54:00.002+02:002023-07-07T16:54:49.400+02:00FIELD TRIP TO LONDON - MACALLAN VISIT<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuWQVYqqHmiezZJkOMngqrDyGtjbVr9P9OqEwGZqHBhHIgqqImyLXQiU0TSDXiYT1-cdBmvy0IBJB6Q0EdJ47YR5dcEQacDWGM4ZW68NIwhcvXUebcfyAOuvo481kFDnkiBsydpOWZknhqpu95Z7P2G3jVD6U31o4gzR2bsPGoOmgwDLrbH1XYaEQgO50/s943/Screenshot%202023-06-23%20101851.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="943" data-original-width="832" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuWQVYqqHmiezZJkOMngqrDyGtjbVr9P9OqEwGZqHBhHIgqqImyLXQiU0TSDXiYT1-cdBmvy0IBJB6Q0EdJ47YR5dcEQacDWGM4ZW68NIwhcvXUebcfyAOuvo481kFDnkiBsydpOWZknhqpu95Z7P2G3jVD6U31o4gzR2bsPGoOmgwDLrbH1XYaEQgO50/s320/Screenshot%202023-06-23%20101851.png" width="282" /></a></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"></td></tr><tr><td class="tr-caption"><span style="font-family: inherit;">By Caroline Olszewski<br />(GMBA - Luxury Brand Management)</span><div style="text-align: left;"><span><div><span><div><br /></div></span></div><div><span style="font-family: inherit;">While spending a week in <b>London</b> filled with <b>company visits,</b> the <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort had the privilege of meeting with the <b>Edrington Group</b> to learn more about the incomparable <b>Macallan Whisky</b>. The Macallan team walked us through the entire process of how their single malt scotch whisky is created from their deep heritage to the distillery process to barreling and branding their bottles. Without spilling too many secrets about their savoir faire, we were able to learn what sets Macallan apart from other whiskies.</span></div><div style="font-family: times;"><br /></div><div class="separator" style="clear: both; font-family: times; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMX6fjU_ISanOaI0OfLwsQsdAE1wHxnWPAPUB79ctcpQVBlIwZTQSnilk8mAIH7aq0cTT7KSyt06lqxkamauoph4GTGKxiqU3G0JSZuw1zJFXguQVF15XMvsEBe0KblLaY2CepoSZgJbof7P4o2PYdxw4SYfFCmTsaIr906Z7lYE6hFcwiX-9C_LzddPs/s928/Screenshot%202023-06-23%20100856.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="928" data-original-width="882" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMX6fjU_ISanOaI0OfLwsQsdAE1wHxnWPAPUB79ctcpQVBlIwZTQSnilk8mAIH7aq0cTT7KSyt06lqxkamauoph4GTGKxiqU3G0JSZuw1zJFXguQVF15XMvsEBe0KblLaY2CepoSZgJbof7P4o2PYdxw4SYfFCmTsaIr906Z7lYE6hFcwiX-9C_LzddPs/s320/Screenshot%202023-06-23%20100856.png" width="304" /></a></div><br /><div style="text-align: justify;"><span style="font-family: inherit;">In addition to producing a great whisky, you also need to be able to <b>connect with the </b><b>right consumers </b>and <b>create a relationship with them</b>. The <b>Macallan team</b> took us through various campaigns and events they put on to keep customers engaged and loyal to the brand. We learned about their <b>partnership with James Bond</b> and the limited edition bottle they released, which we later saw on display at <b>Harrod’s</b>! The cohort had the opportunity to ask tons of questions about the brand, their marketing strategy, and what makes them successful which was a fantastic learning experience. The <b>Edrington Group </b>then took us through various career opportunities within the group, even highlighting the importance of diversity in the workforce and the <b>strong involvement of women</b> within the group and in leadership roles which was exciting for many of us to hear.</span></div></span></div><div style="text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div style="text-align: left;"><div style="text-align: justify;"><span style="font-family: inherit;">Then on to the tasting! The first sip was sherry, as Macallan barrels their whisky in <b>sherry-seasoned oak casks</b>. This helped ground us in the underlying flavor profile that we would find across their whiskies to varying degrees. From there, we moved on to the <b>12-year-old </b><b>whisky</b> and then <b>18-year-old whisky</b>, and were <b>coached</b> throughout the tasting on the different flavor profiles that were incorporated in each whisky. Lastly, we were lucky enough to try the <b>special edition James Bond 60 th Anniversary release</b> whisky, which was a perfect end to the tasting. Everyone left the visit full of smiles and filled with warmth before heading back out into the chilly London air.</span></div></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-57190287418173382292023-07-07T16:54:00.001+02:002023-07-07T16:54:38.186+02:00FIELD TRIP TO LONDON - PUIG'S VISIT<p style="text-align: center;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9M1cRRADZO_-35dyMOcb4SnrmcgVgM4ZFTc3lBP8eD0DEtUpbXRH8M4hyWqjHswp2hjS2k0nvtW-sd_vJBb8kJfYunR7IV83VfmcFqzgqxj8usndzfX4X3A8jOmmIppeJS0j68HTg0KA2mUly6E2u8vMXiqBWy_wggDDbbyDgd2m_-8puzQ4kTzd7lN4/s1195/Screenshot%202023-06-23%20112100.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1195" data-original-width="895" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9M1cRRADZO_-35dyMOcb4SnrmcgVgM4ZFTc3lBP8eD0DEtUpbXRH8M4hyWqjHswp2hjS2k0nvtW-sd_vJBb8kJfYunR7IV83VfmcFqzgqxj8usndzfX4X3A8jOmmIppeJS0j68HTg0KA2mUly6E2u8vMXiqBWy_wggDDbbyDgd2m_-8puzQ4kTzd7lN4/s320/Screenshot%202023-06-23%20112100.png" width="240" /></a></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)</span><br /><div style="text-align: left;"><br /></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0D-fntURMpAyXJLMe0cdy-3GApmhqH1c3epmBln9Kt8GNj2cKKLgOnZts25pqzfO2BdqBOTNRw7htwOEZcisB9Sr1_ja_9MnQ_cndzA4wP4KfxK9V7PCdUt5__BuK0A8M4CpGuJsOA7OTtO9kynh4UrId6JX3ffLzo0gKm7_P1ZMPRLisSyaszIIEbAM/s1078/Screenshot%202023-06-23%20112942.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1078" data-original-width="804" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0D-fntURMpAyXJLMe0cdy-3GApmhqH1c3epmBln9Kt8GNj2cKKLgOnZts25pqzfO2BdqBOTNRw7htwOEZcisB9Sr1_ja_9MnQ_cndzA4wP4KfxK9V7PCdUt5__BuK0A8M4CpGuJsOA7OTtO9kynh4UrId6JX3ffLzo0gKm7_P1ZMPRLisSyaszIIEbAM/w149-h194/Screenshot%202023-06-23%20112942.png" width="149" /></a></div><span><div><span style="font-family: inherit;"><span id="docs-internal-guid-23ec5c62-7fff-7220-71dc-1bb87552c0f8"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;"><a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> program had another exciting visit in London to the offices of<b> Puig</b>, a <b>leading fragrance group</b>, and meeting with the team from <b>Charlotte Tilbury</b>, a <b>high-end beauty brand owned by Puig</b> and the <b>prestigious British fragrance house, Penhaligon’s</b>. The visit provided us with an insightful look into the <b>user journey</b> and <b>marketing touchpoints</b> for Puig's fragrances, as well as an overview of the <b>brand story, identity, and marketing strategies</b> for Charlotte Tilbury.</span></span></span></span></div><br /><div style="text-align: justify;"><span id="docs-internal-guid-960170f7-7fff-19db-1891-6e187e2fd0e5"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">During our visit to Puig's offices, we were impressed by the <b>company's commitment to creativity</b> and <b>innovation</b>, as well as their <b>emphasis on understanding the user journey</b> for their fragrances. The team gave us a <b>detailed presentation</b> on the different <b>marketing touchpoints</b> they use to engage with customers, from <b>social media</b> and <b>influencer partnerships</b> to <b>in-store experiences</b> and <b>product sampling.</b> We learned about the <b>importance of scent and storytelling</b> in creating memorable fragrance experiences, and <b>how Puig works to craft a consistent brand image</b> across all touchpoints.</span></span></span></div></span></div><div style="text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div style="text-align: left;"><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: right;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY-BRhFnMvP2CNmuGEAF4owsesOEUn9_JgiBtb3j0WUve6yHQZk8Jqle5XPoi-xpJCgDyhw9Cjk1jFALe8qZlnjE1JT1q1e0bd73nSZDbsrXJcHaICn4k3Mhz6TbvFWzfSN9Tflk1zGx6VpCyumcmnaAZ6s9psWinjTwL5ypsxydLYCl0R5B_4BOAUEg/s1015/Screenshot%202023-06-23%20113456.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1015" data-original-width="751" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY-BRhFnMvP2CNmuGEAF4owsesOEUn9_JgiBtb3j0WUve6yHQZk8Jqle5XPoi-xpJCgDyhw9Cjk1jFALe8qZlnjE1JT1q1e0bd73nSZDbsrXJcHaICn4k3Mhz6TbvFWzfSN9Tflk1zGx6VpCyumcmnaAZ6s9psWinjTwL5ypsxydLYCl0R5B_4BOAUEg/w148-h200/Screenshot%202023-06-23%20113456.png" width="148" /></a></div><span id="docs-internal-guid-9547dd99-7fff-eb0d-e12d-882e6e9c2db6"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Later in the day, we <b>met with the team</b> from Charlotte Tilbury, who shared their <b>brand story, identity, and marketing strategies</b> with us. We were struck by the <b>team's enthusiasm and passion for the brand</b>, and their <b>commitment to creating a strong emotional connection with customers</b>. <br />They showed us how they <b>leverage social media and influencer partnerships</b> to create buzz and drive sales, as well as the <b>importance of their physical store experiences</b> and <b>pop-up events</b> in creating a <b>sense of luxury and exclusivity.</b></span></span></span></div><div style="text-align: justify;"><span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;"><b><br /></b></span></span></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYYr0_btHRZKq39bSQheWYWgaQzyTPe6-UCxJsqK8tnWz6O8YpjYBit6Dy7ldbq_8whyUb3eWdPi1Za3oNLl_9hnjq9gllD248w014PkxwAGBVIQP4UaT-z8yeqnyWQmvwnKT2ogfopD82u7tJLO1-ag0BjJDlgwUZ2VJED0JLHzZ1jOXSFtFRZdJEsao/s1006/Screenshot%202023-06-23%20113601.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1006" data-original-width="750" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYYr0_btHRZKq39bSQheWYWgaQzyTPe6-UCxJsqK8tnWz6O8YpjYBit6Dy7ldbq_8whyUb3eWdPi1Za3oNLl_9hnjq9gllD248w014PkxwAGBVIQP4UaT-z8yeqnyWQmvwnKT2ogfopD82u7tJLO1-ag0BjJDlgwUZ2VJED0JLHzZ1jOXSFtFRZdJEsao/w149-h200/Screenshot%202023-06-23%20113601.png" width="149" /></a></div><span id="docs-internal-guid-8ad64c9a-7fff-0f40-dde3-47f62e9243ce"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Throughout the visit, we also learned about the <b>company structures</b> for both <b>Puig Charlotte Tilbury</b> and <b>Penhaligon’s</b>, and how they operate as part of a <b>larger ecosystem of brands and businesses.</b> </span></span></span></div><div style="text-align: justify;"><span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;"><br /></span></span></span></div><div style="text-align: justify;"><span id="docs-internal-guid-5de7987a-7fff-e0f3-9f78-e3abe6f1c7e1"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Overall, our visit to Puig was a <b>fascinating and educational experience</b>, providing us with valuable insights into the <b>world of luxury fragrance and beauty</b>. We left with a <b>deeper understanding of the importance of storytelling</b>, <b>user journey</b>, and <b>marketing touchpoints</b> in creating <b>successful luxury brands</b>, as well as the <b>potential for collaboration and innovation</b> across different brands and industries.</span></span></span></div></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-32751201754919628002023-07-07T16:54:00.000+02:002023-07-07T16:54:19.410+02:00FIELD TRIP TO LONDON - MULBERRY VISIT<p style="text-align: center;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRgELoqxem7ryshAx629JiES9WPdm4FtC6lZiY1yxz_5Cx-JuGcXDDjGwjhOQ6ZMyldgXu3kX46sho6i1OtZkQjTDPPdY6A7OfB5d0IwUQNlmSzXX3ZDPNt-2pZhxjonubq14fBi_Tw7kqqB8tQ8JNSkXKOh-7dE9oE_uE60aPBRLH_76mTGiGL08Ypo/s1009/Screenshot%202023-06-23%20105743.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1009" data-original-width="763" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRgELoqxem7ryshAx629JiES9WPdm4FtC6lZiY1yxz_5Cx-JuGcXDDjGwjhOQ6ZMyldgXu3kX46sho6i1OtZkQjTDPPdY6A7OfB5d0IwUQNlmSzXX3ZDPNt-2pZhxjonubq14fBi_Tw7kqqB8tQ8JNSkXKOh-7dE9oE_uE60aPBRLH_76mTGiGL08Ypo/s320/Screenshot%202023-06-23%20105743.png" width="242" /></a></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td class="tr-caption"><span style="font-family: inherit;">(GMBA - Luxury Brand Management)</span><br /><div style="text-align: left;"><br /></div><div style="text-align: left;"><span><div><span style="font-family: inherit;"><span id="docs-internal-guid-fca46937-7fff-83b6-4ee1-f93a2bf3ad01"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort recently had the opportunity to <b>visit the headquarters of Mulberry</b>, the iconic <b>British luxury brand</b> known for its quintessentially <b>English style and personality</b>. During our visit, we had the pleasure of <b>meeting with the CEO</b>, <b>Thierry Andretta</b>, and <b>Head of Talent</b>, <b>Sarah Roberts</b>, and learning about the <b>company structure</b>, <b>sustainability efforts</b>, and perspectives on the luxury industry.</span></span></span></div><br /><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIVjk9kJrngrcfxBXFGbYl0sW_LqJJ4AQZGAdVzC9MBXTQzOfSeH3zoCgU5c9NS6LNzr9sAEOTumy4uwKiPUSk_Zi7d-_pk4cxJxO1Sh1n3hUhmzxPlqKCPeiejd6IK36gVn0PwvsRigrIQLY-d23V08MJRkxD16TOm2OUu_QSl4adgaSjcPKLIb0hnFc/s607/Screenshot%202023-06-23%20105947.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="607" data-original-width="451" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIVjk9kJrngrcfxBXFGbYl0sW_LqJJ4AQZGAdVzC9MBXTQzOfSeH3zoCgU5c9NS6LNzr9sAEOTumy4uwKiPUSk_Zi7d-_pk4cxJxO1Sh1n3hUhmzxPlqKCPeiejd6IK36gVn0PwvsRigrIQLY-d23V08MJRkxD16TOm2OUu_QSl4adgaSjcPKLIb0hnFc/w149-h200/Screenshot%202023-06-23%20105947.png" width="149" /></a></div><span id="docs-internal-guid-924d7bf5-7fff-61ac-938b-ff7b12fd4ab1"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;"><br />Established in rural <b>Somerset in 1971</b>, Mulberry has grown <b>from a small lifestyle brand to a global fashion icon</b>, known for its <b>quality leathers</b>, practicality, and enthusiastic theming of seasons. We were impressed by the brand's <b>commitment to individuality and integrity</b>, as well as its <b>focus on sustainability and social responsibility.</b> Head of Talent, <b>Sarah Roberts</b>, shared with us the company's efforts to <b>reduce waste</b> and <b>carbon emissions</b>, and to <b>promote diversity</b> and<b> inclusion</b> within the workplace.</span></span></span></div><div style="text-align: justify;"><span><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;"><br /></span></span></span></div><div style="text-align: justify;"><span id="docs-internal-guid-eb7b5339-7fff-6660-7d56-cfb775fe96cd"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Later in the day, we had the pleasure of meeting with <b>CEO Thierry Andretta</b>, who shared his experiences and perspectives on the luxury industry with us. We were struck by his insights into the <b>importance of brand authenticity</b> <b>and innovation </b>in creating successful luxury brands, as well as his views on the <b>challenges and opportunities</b> facing the industry in the <b>digital age</b>. He emphasized the <b>importance of staying true</b> to the <b>brand's values</b> and <b>identity</b>, while also adapting to changing <b>consumer preferences and societal values</b>. He also spoke about <b>Mulberry's international market presence</b> and the <b>challenges</b> they are facing in the wake of Brexit. He noted that while the brand has a strong presence in the UK and Europe, the company is working hard to navigate the complex regulatory landscape that emerged from the UK's departure from the EU. Despite these challenges, he expressed confidence in the <b>resilience and adaptability of the brand</b>, and its ability to <b>thrive in a rapidly changing global marketplace</b>.<br /></span></span></span><div class="separator" style="clear: both; text-align: right;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9XEmc1nUw28mi2yO0cRS_tVJytMBktoW7APpsCiwKsf9cwjrkQHM9ZgoqN2eNacFD3H6c536TvF_VUW6dIIbEUIqV4cG1vStyIeiJrQuBfX3lkgz9LfBOFF-vdf7z_YpOdvzn-GFJG39YdhCs4vpYCU9plcYwHA5GjnKyKzMXCE_PS-RLXYFBHoPUE6g/s927/Screenshot%202023-06-23%20111256.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="927" data-original-width="831" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9XEmc1nUw28mi2yO0cRS_tVJytMBktoW7APpsCiwKsf9cwjrkQHM9ZgoqN2eNacFD3H6c536TvF_VUW6dIIbEUIqV4cG1vStyIeiJrQuBfX3lkgz9LfBOFF-vdf7z_YpOdvzn-GFJG39YdhCs4vpYCU9plcYwHA5GjnKyKzMXCE_PS-RLXYFBHoPUE6g/w179-h200/Screenshot%202023-06-23%20111256.png" width="179" /></a></div></div></span></div><div style="text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div style="text-align: left;"><div style="text-align: justify;"><span id="docs-internal-guid-96fb4216-7fff-ae5d-9e98-8a161be07ce4"><span style="font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="font-family: inherit;">Overall, our visit to Mulberry was a <b>fascinating and educational experience</b>, providing us with valuable insights into the <b>world of luxury fashion and sustainability</b>. We left with a deeper understanding of the <b>importance of individuality, integrity, and sustainability</b> in <b>creating successful luxury brands</b>, as well as the <b>potential for innovation and adaptation in the industry.</b></span></span></span></div></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-33473584335071607442023-06-27T08:41:00.001+02:002023-06-27T08:41:53.167+02:00 FIELD TRIP TO LONDON - HARRODS VISIT<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOuXmZwurlBhIlIObY4zW0UNxVayKFIDyDxvua40ZQiU56fRiucxsStBm5f3QDKmZ-rmYispX6dx-FTHtTWJUopJwAUmlberAPEO5xycnOeeoA5xge9givlbYe8PAxNJwCUN22t2IgNs1C7TlI8vBOAI8YD57bWTpmd5JaQ16z9P3PlWZ6HcfAOrY7/s541/Picture%201.png" style="display: block; margin-left: auto; margin-right: auto; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="541" data-original-width="470" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOuXmZwurlBhIlIObY4zW0UNxVayKFIDyDxvua40ZQiU56fRiucxsStBm5f3QDKmZ-rmYispX6dx-FTHtTWJUopJwAUmlberAPEO5xycnOeeoA5xge9givlbYe8PAxNJwCUN22t2IgNs1C7TlI8vBOAI8YD57bWTpmd5JaQ16z9P3PlWZ6HcfAOrY7/s320/Picture%201.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Anna Romanenko<br /> (GMBA Luxury Brand Management)</td></tr></tbody></table><br /><div><div class="separator"><div class="separator"><br /></div></div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgabak-Cs3IHk4-4YcB0qwNkxSC1tYeRe3P_Q6jFs8W7khzMHGr3_mgBtPuFk7aASGkZtvxyWRx9kEkGO6S9dfxWe9_jFRAjskAI63YBwELrI9Qn6M88qx0TWrwsFsPGIQpGJbgQlOnEwY-n0I9CISrSfLFlcDSi-XQW2UdCZJh1AbUYkSN89zmseUL/s612/Picture%202.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="612" data-original-width="460" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgabak-Cs3IHk4-4YcB0qwNkxSC1tYeRe3P_Q6jFs8W7khzMHGr3_mgBtPuFk7aASGkZtvxyWRx9kEkGO6S9dfxWe9_jFRAjskAI63YBwELrI9Qn6M88qx0TWrwsFsPGIQpGJbgQlOnEwY-n0I9CISrSfLFlcDSi-XQW2UdCZJh1AbUYkSN89zmseUL/w132-h135/Picture%202.png" width="132" /></a></div><br /><div>The <b>Luxury Brand Management <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">MBA</a></b><a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank"> </a>students had an incredible experience during our recent <b>field trip to London</b>. Thanks to our guide, Mr. G, our group had the unique opportunity to visit Harrods before the store opened to the public, and it was magical!</div><div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJpVVi-HVBY3hBo2Tmi7LcM5SgsuQQipvrLyHrNEeYU29l2G_dOMzFZIADL8OL8e7s235pfDoW6U_oHqoF89E2JRlttnbrxacO7tthQPFg8gqUov1FG1sIxAx9Y0-GgvKPvaXyExelTOKh5E-1QauyMIqaLPaXY69GKQ_yPuT-WZWwbDJOu_dghPPe/s639/Picture%203.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJpVVi-HVBY3hBo2Tmi7LcM5SgsuQQipvrLyHrNEeYU29l2G_dOMzFZIADL8OL8e7s235pfDoW6U_oHqoF89E2JRlttnbrxacO7tthQPFg8gqUov1FG1sIxAx9Y0-GgvKPvaXyExelTOKh5E-1QauyMIqaLPaXY69GKQ_yPuT-WZWwbDJOu_dghPPe/w223-h339/Picture%203.png" width="223" /></a></div><br />Mr. G led the group through the various floors of the department store, sharing fascinating insights into the store's history, operations, and culture. The students were amazed by the intricate details of the Egyptian Staircase and learned about its history and significance. They also had the chance to visit all the floors and see the wide range of products that Harrods offers. The students had the opportunity to see The <b>Macallan James Bond</b> 60th Anniversary exhibition, a celebration of the iconic character's history and legacy.</div><div><br />The visit to <b>Harrods</b> was an excellent learning experience for the MBA students, providing a unique insight into the <b>retail industry's workings</b> that will benefit them in their future careers. </div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-17920233674881067022023-06-26T15:13:00.002+02:002023-06-26T15:13:57.947+02:00FIELD TRIP TO LONDON - BREMONT WATCHES<p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKO75G8KIDf3qMkQ5vUQI1XgAosjCJ_7_ZgHFcWJpQwhwLEhNey_KKDwPe9RGIL2RovPK2ejmJNXwlwa8HqqPMAQsO3RBArg-d4P-OJPUP6EnTmAEK486VAEb7CJCd_LEj6H_iRzIWPeZy3GL3vEcRw-3L-W_orsqeeRa_ifOEx4xb0lbfcpssms4g/s941/Picture%201.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="627" data-original-width="941" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKO75G8KIDf3qMkQ5vUQI1XgAosjCJ_7_ZgHFcWJpQwhwLEhNey_KKDwPe9RGIL2RovPK2ejmJNXwlwa8HqqPMAQsO3RBArg-d4P-OJPUP6EnTmAEK486VAEb7CJCd_LEj6H_iRzIWPeZy3GL3vEcRw-3L-W_orsqeeRa_ifOEx4xb0lbfcpssms4g/w400-h266/Picture%201.png" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Pedro Gaspar Pereira<br />(GMBA Luxury Brand Management)<br /><br /></td></tr></tbody></table><p></p>On the third day of the <b>Luxury Brand Management track</b>’s discovery of the history, craftmanship and heritage of British Luxury, we got to meet a very special guest.<div><br />Nick English, co-founder of Bremont Watches, provided us with a lecture filled with passion, resilience and adventurous spirit, on his life and the founding of his brand.</div><div><br />Bremont Watches was founded by two brothers, Nick and Gilles English back in 2002 outside of London, England. The brand grew out of passion and urgency – passion for all things mechanical, the history of aviation and the role watches played in it, and urgency to size the day, to dedicate time to meaningful endeavors and not to settle for passionless careers.<br /><div><br />Nick guided us through the challenges of creating a <b>luxury brand </b>from scratch and a watch brand at that – he explained how he and his brother were often laughed at for pitching the idea. See, in the early 2000’s England’s watchmaking industry’s best days were decades behind and the infrastructure required to design, manufacture, assemble and service watches at scale was simply not there.<br />They turned their wings to Switzerland and little by little established the necessary partnerships and gained the necessary knowledge to “make-it” – and make it they did.<br /><br />We learned from Nick that during the past 20 odd years the company has been able to brand itself, especially in England, as a maker of well-engineered, purpose build and authentic British tool watches. They have standing partnerships with the armored forces and some of their watches are put through brutal testing conditions to prove themselves worthy of the mission.<br /><br />We also discovered that, in 2021, Bremont took and even greater step in their journey to bring industrial level watchmaking back to the UK. In the mist of the pandemic they inaugurated their new production facility, The Wing in Henley on Thames This facility, combined with the introduction of the Brand’s first proprietary movement – conceptualized in partnership with a Swiss company – has allowed Bremont to become a brand more vertically integrated than a considerable amount of Swiss Brands.<br /><br />Finally, Nick walked us through some of the challenges Bremont faces when it comes to <b>brand management</b> and <b>retail strategy</b>. Amongst the key topics, he approached (i) the brand’s retail strategy and the importance of their wholesale network, (ii) the enthusiasm he feels about the expansion into certain markets and the difficulties found in others, (iii) what he wants to see from the brand in the short term and (iv) the advices he would give to the potential entrepreneurs and brand managers sitting before him.<br /><br />It was a privilege for the <b>Luxury Brand Management track</b> to discover the history of Bremont straight from one of the founders, but then again this is the type of unique opportunity that we have come to expect from the <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">program</a>.<br /><br /><br /></div></div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0London, UK51.5072178 -0.12758625.7747643597505487 -70.4400862 90 70.1849138tag:blogger.com,1999:blog-5508143726609312952.post-73939009289945830922023-03-20T20:33:00.000+01:002023-03-20T20:33:26.033+01:00SAVOIR FAIRE VISIT | CHRISTIAN LOUBOUTIN<p> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwFaHxyF5ozapnHlZ_tp-NrMWPEW2vCWRlyypaj060tXGqlhMnRx99eb8pNedoKL1pJzEI_BBkq-L4kq2ABWPH00ESaMJvptWQQ-839mKFu4DvS1lJKfJ00qpGAwXQTa0PVyEK2IVaHDGDmw4Ph-Coa3z5WyDXj_PBi_aVXTE006vM4FYlg4t609eK/s533/Picture%201.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="533" data-original-width="400" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwFaHxyF5ozapnHlZ_tp-NrMWPEW2vCWRlyypaj060tXGqlhMnRx99eb8pNedoKL1pJzEI_BBkq-L4kq2ABWPH00ESaMJvptWQQ-839mKFu4DvS1lJKfJ00qpGAwXQTa0PVyEK2IVaHDGDmw4Ph-Coa3z5WyDXj_PBi_aVXTE006vM4FYlg4t609eK/s320/Picture%201.png" width="240" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Ziyue XU<br />(GMBA - Luxury Brand Management)</td></tr></tbody></table></p>On February 28th, 2023, the GMBA Luxury Brand Management cohort of ESSEC Business School was privileged to visit Christian Louboutin's brand new headquarters in Paris. We were warmly welcomed by Magali Clément, the Group Head of Human Resources, with an office tour. The office is not just a typical office but a modern and creative workspace fostering productivity and innovation. The combination of pop colors and Parisian elegance adds a touch of class and sophistication to the office, while the stunning view creates a sense of tranquility and calmness. We were amazed by the exceptional working conditions of the office.<p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 10pt; margin: 0cm; text-align: justify;"><span lang="EN-US" style="font-family: "Times New Roman Regular"; font-size: 11pt;"><br /></span></p><p class="MsoNormal" style="font-family: Calibri, sans-serif; font-size: 10pt; margin: 0cm; text-align: justify;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib4LC1bnciuLE3QYpuhFa1TRTHuo41Igpn884FuR4lT4gX2oko2ZfC09nRfFVLxdbYIRf2mKOHUsdfQylCWz-fgsb5CzFp-W_w4Wrk-xXc19GRq_uAl7kOAJlSoW6kHDGGEmWP8rx7d1ABasD635Y386W5OS0ivDziZSQsnNJow4Xc7F9AF-m0FC30/s1740/Screenshot%202023-03-14%20at%208.33.33%20PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="870" data-original-width="1740" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib4LC1bnciuLE3QYpuhFa1TRTHuo41Igpn884FuR4lT4gX2oko2ZfC09nRfFVLxdbYIRf2mKOHUsdfQylCWz-fgsb5CzFp-W_w4Wrk-xXc19GRq_uAl7kOAJlSoW6kHDGGEmWP8rx7d1ABasD635Y386W5OS0ivDziZSQsnNJow4Xc7F9AF-m0FC30/w400-h200/Screenshot%202023-03-14%20at%208.33.33%20PM.png" width="400" /></a></div><br />Following the office tour, Magali Clément gave an insightful presentation about the brand, enabling the cohort to understand its history and unique value proposition. The presentation was delivered with such expertise that we were thoroughly engaged and captivated.<div><br /></div><div><p class="MsoNormal" style="margin: 0cm;"><span lang="EN-US"></span></p><div class="separator" style="clear: both; font-family: "Times New Roman Regular"; font-size: 11pt; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9wvUv09UQGDf9SPrLyOConG46RdjqnB_SJnHJRTYDMcovckA1B74Gv5BylzkUlfBrtjLnTB0l0TuOlaeVEYJr90Pp7R-zmBqjda6YKUPfuzZLoq478vQB9XMkHXiuUcp1OwBe-5EMXVcIDFTSkGOfAx7YIVBxGQtDvTU6V3lTQhqeizZQqyfAZ8-4/s531/Picture%204.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="531" data-original-width="531" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9wvUv09UQGDf9SPrLyOConG46RdjqnB_SJnHJRTYDMcovckA1B74Gv5BylzkUlfBrtjLnTB0l0TuOlaeVEYJr90Pp7R-zmBqjda6YKUPfuzZLoq478vQB9XMkHXiuUcp1OwBe-5EMXVcIDFTSkGOfAx7YIVBxGQtDvTU6V3lTQhqeizZQqyfAZ8-4/w263-h181/Picture%204.png" width="263" /></a></div>Later, the Group Chief Omnichannel, Client & Performance Officer Isabelle Durand introduced informatively about Christian Louboutin's Omnichannel strategy. She shared how the different departments work together to provide the best and most coherent consumer experience at every touchpoint. The presentation was interactive and insightful, and we were delighted that Isabelle Durand was open to sharing and answering diverse questions, giving us a valuable opportunity to directly interact with the industry expert.<p></p><div><br /></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIFTnqhvQ0SaTxYDCqrYUgqU1JNV1yf66GHPiT7fX2ksFyykm3zVSOZpL3tQU1ynh_Qm-yqpYW85iqPOtSiRWbfHiQdZSnRwN3LrxHMgXc4ocj6hcnQ0cY5qiiSJ2YzyZHE1898QTu58VOu4465AsnjE0zhA_rCL9kv1yiFkoqGT2BJP2i7JlMqkXu/s668/Picture%205.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="502" data-original-width="668" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIFTnqhvQ0SaTxYDCqrYUgqU1JNV1yf66GHPiT7fX2ksFyykm3zVSOZpL3tQU1ynh_Qm-yqpYW85iqPOtSiRWbfHiQdZSnRwN3LrxHMgXc4ocj6hcnQ0cY5qiiSJ2YzyZHE1898QTu58VOu4465AsnjE0zhA_rCL9kv1yiFkoqGT2BJP2i7JlMqkXu/w299-h224/Picture%205.png" width="299" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Essec GMBA Luxury Brand Management </td></tr></tbody></table></div>The visit was an unusual activity that left a lasting impression on the cohort. The professionalism and warmth shown by the Christian Louboutin team made the experience even more remarkable. The visit was a perfect example of how a leading fashion brand can seamlessly blend innovation, creativity, and strong brand identity to create a unique value proposition that resonates with its customers. Overall, it was an incredible learning opportunity for us and an experience we will never forget.ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-3143461512318080122023-03-02T10:16:00.002+01:002023-03-02T10:20:28.366+01:00GUEST SPEAKER SERIES | GUILLAUME DE SEYNES, Executive VP of Manufacturing and Equity Investments, Hermès<p> </p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKAvQHyvgW1Ocm--SBmZT_9YePinWQg5yz68iEBAtPP-nHFbEwhy6r5Wb3qAQ75XKjYN0k2ozopHJyrvqEse1KqpxZL2EeYCGrIoXCoZ-RgOxUAfcHLlfeQkoX9JhN-w-8fpuFCnxYXtTfEyJFCRHKciCis7zIOBYJdh9QyhM2kfSfnZNufWcSjGIb/s833/Picture%201.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="468" data-original-width="833" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKAvQHyvgW1Ocm--SBmZT_9YePinWQg5yz68iEBAtPP-nHFbEwhy6r5Wb3qAQ75XKjYN0k2ozopHJyrvqEse1KqpxZL2EeYCGrIoXCoZ-RgOxUAfcHLlfeQkoX9JhN-w-8fpuFCnxYXtTfEyJFCRHKciCis7zIOBYJdh9QyhM2kfSfnZNufWcSjGIb/s320/Picture%201.png" width="320" /></a></td></tr><tr><td class="tr-caption">By Nybol Majok<br />(GMBA - Luxury Brand Management)<br /><br /><div style="text-align: left;"><br /></div><div style="text-align: left;"><br /></div><div style="text-align: left;"><span style="font-family: times;">For more than 185 years, <b>Hermès </b>has been one of the most iconic and well recognized brands in the world. The <b>French luxury brand</b> was established in Paris in 1837 by Thierry Hermès, who founded the business selling high quality harnesses and bridles to the French elite and noblemen of his time. Under the direction of Thierry’s grandson, Emile-Maurice, the <b>Hermès brand </b>would elevate and expand outside of its niche. Eventually, the brand’s offerings expanded to handbags, silks and textiles, watches, fragrance, and more. Today, the Hermès family continues the brand’s tradition of <b>unique craftsmanship</b> and savoir-faire, which has cemented the brand’s superior quality and exclusivity.</span></div><div style="text-align: left;"><span style="font-family: times;"><br /></span></div><div style="text-align: left;"><span style="font-family: times;">The <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> participants had the special honor of having <b>Guillaume de Seynes, the current Executive Vice President of Manufacturing and Equity Investments</b> and Member of the Executive Committee for Hermès, be a guest speaker and give a presentation. Monsieur de Seynes is the sixth generation of the Hermès family to run the business, and is also an alumnus of <b>Essec Business School</b>. Students had the opportunity to ask Monsieur de Seynes questions about the brand’s current market position and how Hermès continues to innovate and attract new customers. In response, Monsieur de Seynes stated that Hermès continues to stay committed to honoring its <b>artisanal heritage and upholdings </b>its principles of <b>refinement and high quality</b>. Nearly every product produced by Hermès is handmade by their skilled craftsmen in one of Hermès’s 52 ateliers based in France. As quoted by former CEO Jean-Louis Dumas, “we don’t have a policy of image, we have a policy of product”. With this in mind, it’s no wonder that Hermès has maintained such signficant cultural currency in both luxury and the world.</span></div></td></tr></tbody></table>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-42795613240599968122023-03-02T10:08:00.004+01:002023-03-02T10:19:50.864+01:00SAVOIR FAIRE VISIT - ATELIER JOHN LOBB<p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlb5Qs1zF-iot8bW61PY-HBVqc-BgnbdO3MmnNTcW_G3kctGZsW51EsBUePScJaF-WsAYIKXsuHwXet3ZcBkNeEblRlTZDc8M5xc5AzHwOeRQJRQrtnwW_QLDO3AWulB9n2GjP4qy-hwUtYcFTKm5pNXtrFLc357UhTzyqivWdDLBkJ4hNalQT7Z1z/s941/Picture%201.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="529" data-original-width="941" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlb5Qs1zF-iot8bW61PY-HBVqc-BgnbdO3MmnNTcW_G3kctGZsW51EsBUePScJaF-WsAYIKXsuHwXet3ZcBkNeEblRlTZDc8M5xc5AzHwOeRQJRQrtnwW_QLDO3AWulB9n2GjP4qy-hwUtYcFTKm5pNXtrFLc357UhTzyqivWdDLBkJ4hNalQT7Z1z/w400-h225/Picture%201.png" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Pedro Gaspar Pereira<br />(GMBA - Luxury Brand Management)<br /><br /></td></tr></tbody></table><p></p>On the 5th of December, the <a href="https://www.essec.edu/en/program/mbas/global-mba/" target="_blank">ESSEC GMBA Luxury Brand Management</a> cohort ventured into Paris’ 9th district, to visit the Atelier of a legendary boot maker, John Lobb.<br /><br /><b>John Lobb</b> is a brand born in England, with over 150 years of history, as the <b>boot maker of Royalty</b> and of men and women with the appreciation for finely, durable, and exquisite hand crafted shoes. Since 1982, following the <b>integration of the Brand within the Hermès family</b> in 1976, the brand offers a ready to wear collection. Its revolving assortment of ready to wear shoes, boots and small leather goods is made in Northampton, England – so what were we doing in Paris?<div><br />It just so happens that John Lobb is a brand with one foot in England and one foot in France, and the “French foot” only wears Made-to-Measure.<br />Our visit started with a meeting with Philippe Gonzalez, the Brand’s CEO and with Patrick Verdillon, Director of Made-to-Measure where we were guided through the <b>history of John Lobb</b>, of what is happening in the Brand at the moment and where the Brand wants to go in the future. Afterwards, we were given a tour of the workshop where artisans still rely on decades old tools to<b> create the pairs of shoes of their client’s dreams</b> - why? As we were told: “no one has come up with anything better yet”.<br /><br />During the tour we were able to see all the stages of the creation of a made to measure John Lobb pair of shoes, from the construction of the unique moulds based on the client’s specific measures, to the dedicated finishing process that ensures a unique patina in years to come.<br /><br />After this <b>immersion into the world of pure craftsmanship</b>, we had the pleasure of meeting with Pierre-Alexis Corson, Director of Communication and with Sylvain Joubert, International Commercial Director, with whom we had an insightful conversation about what it has been like to <b>expand the Brand</b>, the pleasures of working for what it still is very much a family business, and what should we keep in mind as we seek to make our way into the luxury next year. <br /><br />This was undoubtably a fascinating and intimate visit, and one that left us craving more! Join us on the next one, will you? <br /><br /><br /><br /> <br /><br /><br /></div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-49337363361171754162023-01-16T17:41:00.003+01:002023-01-16T17:41:46.109+01:00SAVOIR FAIRE VISIT | MAISON LOUIS VUITTON <p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinGyT7rix9bRK_rGEqHiedjHlSKr83P2czPL8o7E40UA2YwBrdq0V1iRFNueFD5T_EJ2Jw8DqmfDTFuiWCizrzxOohl0tNVhzF13ykYqEZPIw47B7TKmLO4Njd4SC3rw2nN2OyimmerZsOs7AFvFh0WMEF_ziAyxMhJeXIH50VFL8ONM-xCMI5ETFB/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.34%20PM.jpeg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="1536" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinGyT7rix9bRK_rGEqHiedjHlSKr83P2czPL8o7E40UA2YwBrdq0V1iRFNueFD5T_EJ2Jw8DqmfDTFuiWCizrzxOohl0tNVhzF13ykYqEZPIw47B7TKmLO4Njd4SC3rw2nN2OyimmerZsOs7AFvFh0WMEF_ziAyxMhJeXIH50VFL8ONM-xCMI5ETFB/w283-h320/WhatsApp%20Image%202022-11-22%20at%206.37.34%20PM.jpeg" width="283" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Tania Rocha<br />(GMBA - Luxury Brand Management)<br /><br /></td></tr></tbody></table><br />To understand Luxury is to decode the history of the most powerful luxury brand in the world – LVMH and what better way to learn about LVMH than to visit the founding house of Louis Vuitton. As part of our savoir faire visits, the ESSEC GMBA’23 team had the wonderful opportunity of visiting the LV Atelier at Asnières-sur seine where we were personally guided by Mr Thierry de Longevialle on the brand’s history and legacy.<div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNhkyjwlg-VC8A_U5iAOH3Scn-ZdAdnPPUxylwRqzflioFl7LUdDVAcxCKNyEOWOIawNfYYCkAkmoT-mUm2RrF37aQKjRKPrMJnG2K9VgSa1-DfAJfWtjM6zvnkMyDIZvaSK9eMTBttcOUnXIBSyrBINPyXQXoDOnt02me_GnBCOeNxXy9f0AoLuqq/s2048/WhatsApp%20Image%202022-11-22%20at%206.38.45%20PM.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNhkyjwlg-VC8A_U5iAOH3Scn-ZdAdnPPUxylwRqzflioFl7LUdDVAcxCKNyEOWOIawNfYYCkAkmoT-mUm2RrF37aQKjRKPrMJnG2K9VgSa1-DfAJfWtjM6zvnkMyDIZvaSK9eMTBttcOUnXIBSyrBINPyXQXoDOnt02me_GnBCOeNxXy9f0AoLuqq/w150-h200/WhatsApp%20Image%202022-11-22%20at%206.38.45%20PM.jpeg" width="150" /></a></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/s2048/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: center;"><img border="0" data-original-height="2048" data-original-width="1536" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-cZGeK80dzvjsP6yQucfe-5e5LxUKvA-UFdVS4qGwGBUdmalKXfgVC1QYK-bgscW6Y-aVE2vflVWRpmI-VN1kt3F9rOqCrjcnROnriUHCIng_4fRdJ3XV7O8f8wBmruDk6H7I01ukmM7s78F5v2uK-vmTvnvjb6BxEAEclwPbnpUNgIQsxJT89B3v/w138-h161/WhatsApp%20Image%202022-11-22%20at%206.37.27%20PM.jpeg" width="138" /></a>Born to a poor family in the east of France, Louis Vuitton decided to move to Paris on foot and found his place in this iconic city as a packer. Under the tutelage of Monsieur Maréchal and after 17 years of apprenticeship, Louis decided to start his own business as a trunk maker in 1854. As success followed him, he looked to further expand his business and in 1859 built the beautiful Atelier at Asnières-sur seine, which continues to be the core facility that trains the master craftsman of the house.<br /><br />Starting with the business of trunkmaking, LV soon began to transform the luxury industry and became the first brand to display brand logos with their infamous Monogram Canvas. <br /><br />The GMBA cohort was later shown a documentary of the work done at the atelier along with a tour of the museum which showcased some of the brand’s original trunks. These original pieces, although strong and sturdy on the inside, still reflected the wear and tear of life on its shell, which the house beautifully describes as “the life of the luggage”. A true example of how heritage can only fortify the brand with the passage of time.<br /><br /></div><div>Louis Vuitton had centered his brand around creativity and innovation, and unbeknownst to him, set into motion events that would give birth to the leader in luxury today. Although the day had come to an end and we had to bid adieu, we left knowing we had just experienced an opportunity of a lifetime and with our very own LV memento to remind us of the journey of our journey here. <div class="separator" style="clear: both; text-align: center;"><br /></div><br /><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br />ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-16926078640816319272023-01-09T11:08:00.000+01:002023-01-09T11:08:08.363+01:00Savoir-Faire visit | Elsa Schiaparelli Exhibition - MUSÈE DES ARTS DÈCORATIFS <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0Hg2eJeZIBKkt1z475fb0WL1pAeG4l-KsRgLfo99n2A2P56w4VitjBktDXokfADrAyv1s8mG5gV0caBRLevkacXXcrLmsiF5nN-PCC4LTN2tafhBYcTI4WSAnC4X6iWc-BoInL2lbgLGSZTOcXp9m6DA5beoeQHWRILfH9xZvCgDaAEa8yNh2JHdp/s514/schiaparelli.png" style="display: block; margin-left: auto; margin-right: auto; padding: 1em 0px; text-align: center;"><img alt="" border="0" data-original-height="514" data-original-width="385" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0Hg2eJeZIBKkt1z475fb0WL1pAeG4l-KsRgLfo99n2A2P56w4VitjBktDXokfADrAyv1s8mG5gV0caBRLevkacXXcrLmsiF5nN-PCC4LTN2tafhBYcTI4WSAnC4X6iWc-BoInL2lbgLGSZTOcXp9m6DA5beoeQHWRILfH9xZvCgDaAEa8yNh2JHdp/s400/schiaparelli.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Harshita Ande <br />(GMBA - Luxury Brand Management)<br /><br /></td></tr></tbody></table><div style="text-align: justify;">The Luxury Brand Management track of GMBA at ESSEC had the opportunity to visit Elsa Schiaparelli exhibition at Musèe des Arts dècoratifs on November 17th. The grandeur of the entrance stayed true to the expectations we had for the visit.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOprEdrbrDokDwSZZ0tQ4OBgfCRvyfzww5imAY1puvm2WnXhoqSLV-FD9b-CsO-CiQ_NKD8XUwHCEgHchYTK0WhNQ8GpYIUZiwVXyTNJpkPfdTRXqu0RyTDk0lpBbuOBZ7AkGHZOvueZZv31szJ2Dv2SoRDMrZgp4mte-aw38TAPpCRzobSYS0D_ff/s899/schiaparelli1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="404" data-original-width="899" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOprEdrbrDokDwSZZ0tQ4OBgfCRvyfzww5imAY1puvm2WnXhoqSLV-FD9b-CsO-CiQ_NKD8XUwHCEgHchYTK0WhNQ8GpYIUZiwVXyTNJpkPfdTRXqu0RyTDk0lpBbuOBZ7AkGHZOvueZZv31szJ2Dv2SoRDMrZgp4mte-aw38TAPpCRzobSYS0D_ff/w400-h180/schiaparelli1.png" width="400" /></a></div><br /><div style="text-align: justify;">The tour started with exquisite story telling of Elsa Schiaparelli, who was known for her amusing prints, by our inspiring guide and story-teller, guide <b>Jean-Philippe Constant</b>, Professor of the Ecole Camondo .Schiaparelli outdid herself in July 1937 with a particularly clever “passion thermometer” motif that depicted mercury rising between the poles of ‘Indifference’ and ‘Passion’ . More salient with regards to the state of fashion today is the designer’s renegade, and highly collaborative, approach to her work. Schiaparelli was self-taught. Her social standing and education had exposed her to style and the arts , and her sophisticated, often eccentric designs brought the thrill to the world of fashion.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJd8oYaUW7ZTopy5zrq3nOhUNSoY0RdbYHaal-cSWOVc_C68ryK-pQi_zALoPHWCFQ__soZ8Yvy5D7qG6D4vy-vPba6-0-zdlmVCkycbIIEZbL9XNuWNoAroLaN5eY9RSPDIZwAmfPgYeP4E8huR7q6e-eXb1ui705z6xgRLcY4vXrkF8BiiA-ZrDf/s454/schiaparelli2.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="454" data-original-width="454" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJd8oYaUW7ZTopy5zrq3nOhUNSoY0RdbYHaal-cSWOVc_C68ryK-pQi_zALoPHWCFQ__soZ8Yvy5D7qG6D4vy-vPba6-0-zdlmVCkycbIIEZbL9XNuWNoAroLaN5eY9RSPDIZwAmfPgYeP4E8huR7q6e-eXb1ui705z6xgRLcY4vXrkF8BiiA-ZrDf/w320-h395/schiaparelli2.png" width="320" /></a></div><div style="text-align: justify;">Displayed on two levels, the exhibition is organized both thematically and chronologically around key moments in the career of Elsa Schiaparelli, linking her most remarkable collections from year to year with the works of friends and contemporaries who inspired her fashion designs. These works are placed throughout the exhibition, punctuating important stages in Schiaparelli’s life and the evolution of her design. The introductory room, a vast and immersive space, is dedicated to the drawings of the couturière which number in their hundreds, conveying the extent of her work. The awakening of the artist in fashion and modernity is explored alongside the defining role that designer Paul Poiret played as a mentor in Schiaparelli’s life beginning in 1922.The mythical tandem formed by <b>Elsa Schiaparelli </b>and <b>Salvador Dalí</b>, muzzled by a spicy taste of scandal and artistic provocation, is highlighted in a room dedicated to him revealing the iconic "lobster dress" or the famous "shoe hat", a kind of surrealist bibi.</div><div><br /><span face="Calibri, sans-serif" lang="EN-US" style="font-size: 12pt;"><br /><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-W8Mt14fvgHAOJim6NEk_pgBE1UZRwoKAd47jMLmlqGzvzpIRSOLcERD9-RxR1bqMbic5wRNucFIeBSXZkEJ6v9WRU98OvKekGQ8xnz8N10CXB2ALX9ob1giDDdGkCaC4bmA_Y23Ud2grrLAAQ3VIgVksFE_hTneWcSwNhmr5UtH0qMFUe-0OfmO8/s341/schiaparelli3.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="341" data-original-width="245" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-W8Mt14fvgHAOJim6NEk_pgBE1UZRwoKAd47jMLmlqGzvzpIRSOLcERD9-RxR1bqMbic5wRNucFIeBSXZkEJ6v9WRU98OvKekGQ8xnz8N10CXB2ALX9ob1giDDdGkCaC4bmA_Y23Ud2grrLAAQ3VIgVksFE_hTneWcSwNhmr5UtH0qMFUe-0OfmO8/w116-h161/schiaparelli3.png" width="116" /></a></div></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhAKWQE0-iW6lovlMClqxsAtm5z08_fl743poXDRbL_HUX9nkrCIOIFUNzArKct--YF_k-KpYV0FjJK8uPJky4OiMzefWaOEzb0v0HlKmDTVZAqGmtQH60WIeJQRlpnWWEomLuolz2UFJEXtsOnHh0Kd-rno-8ycyfYCruya6q1JKb3cQyN1dKSwr1/s447/schiaparelli4.png" style="clear: right; display: inline; float: right; font-size: 12pt; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="366" data-original-width="447" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhAKWQE0-iW6lovlMClqxsAtm5z08_fl743poXDRbL_HUX9nkrCIOIFUNzArKct--YF_k-KpYV0FjJK8uPJky4OiMzefWaOEzb0v0HlKmDTVZAqGmtQH60WIeJQRlpnWWEomLuolz2UFJEXtsOnHh0Kd-rno-8ycyfYCruya6q1JKb3cQyN1dKSwr1/w159-h130/schiaparelli4.png" width="159" /></a></span><div style="text-align: justify;">She develops her acute sense of detail through models largely inspired by the Surrealist aesthetic, introducing marvelous patterns and materials in transparent plastics, crawfish shaped buttons, “drawer pockets,” and lobsters. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZgoA4KVkH6htRBAGS1SW5sAL1DO8wQeDxOGTYv1uOjnASvzJ51Ioa67l4HUU6V5xZYO6a88zpoiq2x6HKIDFA1fmFdtS3TeQjQ5YU2AWEbZR4Qu7-2rRxGmcoaExzfPGAkPSR8n1qb8jeWV8TMAIgqv7GPhd8MudbUStqAbl6b3dCObg-7ZV0ZtXg/s327/schiaprelli5.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" data-original-height="308" data-original-width="327" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZgoA4KVkH6htRBAGS1SW5sAL1DO8wQeDxOGTYv1uOjnASvzJ51Ioa67l4HUU6V5xZYO6a88zpoiq2x6HKIDFA1fmFdtS3TeQjQ5YU2AWEbZR4Qu7-2rRxGmcoaExzfPGAkPSR8n1qb8jeWV8TMAIgqv7GPhd8MudbUStqAbl6b3dCObg-7ZV0ZtXg/w200-h188/schiaprelli5.png" width="200" /></a></div>The exhibition continues with thematic collections that Elsa Schiaparelli initiates alone around sources of inspiration that are dear to her – Italian antiquity, nature and music. Known for her originality and taste for surrealism, seamstress Elsa Schiaparelli has worked with several artists, including her friend <b>Jean Cocteau</b>. In 1937, she used some of her drawings to decorate three of her creations like tailor embroidered “WOMAN’S HEAD” - on a grey linen jacket, “ELIC” Brooch - eye-shaped brooch, embellished with a tear-shaped pearl, Schiaparelli coat embroidered with two faces in TROMPE L'ŒIL AND SHOCKING ROSES.</div><p></p></div><br /><div style="text-align: justify;">Reminiscing how awestruck the whole cohort was experiencing the style and uniqueness of the exhibition, we went back hoping to continue creating these wonderful memories in our next visit as well.</div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-85788699204668188812023-01-05T16:01:00.000+01:002023-01-05T16:01:48.076+01:00Savoir Faire Visit - Maison Lesage<p></p><div class="separator" style="clear: both; text-align: center;"><br /></div><p class="MsoNormal" style="line-height: 13.9333px; margin: 0cm 0cm 11.85pt 0.5pt; text-indent: -0.5pt;"></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="font-family: inherit; font-size: 11pt; margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9zpJfj9rnzO39RR1Cztb-tpNH40h6Q31NUFihKuV_JLCSUBq_HHcXrVXVINh0edFDx4du7GxpUBRvhp2GDnwKcvlFvpMVEq7dFnOcFgvvCD3Odxl_LXCh4VMM_GkrF5qUsOCifE-sXwGOHq7ug297YNAf4ikN_Tc05Y13Clb-17X5pPQCZLO5d8Pz/s537/lesage1.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="537" data-original-width="404" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9zpJfj9rnzO39RR1Cztb-tpNH40h6Q31NUFihKuV_JLCSUBq_HHcXrVXVINh0edFDx4du7GxpUBRvhp2GDnwKcvlFvpMVEq7dFnOcFgvvCD3Odxl_LXCh4VMM_GkrF5qUsOCifE-sXwGOHq7ug297YNAf4ikN_Tc05Y13Clb-17X5pPQCZLO5d8Pz/s320/lesage1.png" width="241" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Essec Luxury Brand Management <br />( Savoir Faire Visit-3)</td></tr></tbody></table><p></p><p></p><div style="text-align: justify;"><span style="font-family: times;">Designed to bring together under one roof 11 craft houses, the Maison ERES and the Galerie du 19M, we visited the 19M building on Friday. Unveiled by Chanel two years ago, this multidisciplinary venue was designed to bring together the craft houses of Paraffection Chanel in a single location, bringing together a veritable constellation of French savoirfaire.</span></div><span style="font-family: times;"><div style="text-align: justify;"><br /></div><div style="text-align: justify;">M19 with “M” standing for Métiers d’art (arts profession), for Mode (fashion), for Main (hand), for Maison (house) and for Manufacture (factory), to show their absolute attachment to these craftsmen, and the number 19 because of the location and Gabrielle Chanel's birthday. 10 of the craft houses belonging to the Paraffection Chanel, which means for the love of, are housed and fostered in this building, a special project created by architect Rudy Ricotta who feels honoured to have been appointed with this project that meant “contributing to safeguarding these wonderful trades”, artisanal labour that is “(…) extremely vulnerable, as it is complicated to pass on all this know-how and all these skills to the new generation.” </div></span><p></p><p style="text-align: justify;"><span style="font-family: times;">Among these houses: the Lesage embroidery house, the Lesage Embroidery School, Lesage </span></p><p style="text-align: justify;"><span style="font-family: times;">Interiors, l’atelier Montex and Studio MTX, the decoration department, Massaro, the bootmaker, Lemarié, the feather and flower expert, Maison Michel, the milliner, Lognon, the pleating expert, the Paloma couture (non- tailored) workshops and Goossens, the goldsmiths, Eres, the specialist in creative lingerie and swimwear, we had the pleasure to visit Maison Lesage. </span></p><p><span style="font-family: times;"><span style="text-indent: -0.5pt;"><br /></span></span></p><p><span style="font-family: times;"><span style="text-indent: -0.5pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGiJP92mJhrSohQFY6wsamUuaDerRaWNty9JS9XZ60wsfbG3TIVnnF9oeSIbXX-wbGxcCYPRh23VKxQynEvFjXBLkW5ebNWhzKrajfg-tvTY9DMSdsiU-jAj7extSxVqYvWFRfAFuq21FXKn6lvykw3FzSXUi0Q-HYg4PaK3cu58-9pCMG1WdvfsYt/s689/lesage2.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGiJP92mJhrSohQFY6wsamUuaDerRaWNty9JS9XZ60wsfbG3TIVnnF9oeSIbXX-wbGxcCYPRh23VKxQynEvFjXBLkW5ebNWhzKrajfg-tvTY9DMSdsiU-jAj7extSxVqYvWFRfAFuq21FXKn6lvykw3FzSXUi0Q-HYg4PaK3cu58-9pCMG1WdvfsYt/w177-h289/lesage2.png" /></a></span></span></p><div style="text-align: justify;"><span style="font-family: times;"><span style="text-indent: -0.5pt;"><span style="text-indent: -0.5pt;">Since its creation in 1924, Maison Lesage has been producing splendid hand-embroidery for Haute Couture, Ready-to-Wear and accessories, affiliated with the biggest houses of fashion such as Chanel, Schiaparelli, Valentino and Dior.</span><span style="text-indent: -0.5pt;"> </span></span></span></div><p></p><p style="text-align: justify;"><span style="font-family: times;"><span style="text-indent: -0.5pt;">We spent an interesting morning learning about fashion history and the metier d’art intertwined</span><span style="text-indent: -0.5pt;"> </span><span style="text-indent: -0.5pt;"> </span><span style="text-indent: -0.5pt;">in it. And as we discovered the awe-inspiring archives of Maison Lesage we could see their witness of the times. It was an absolute privilege to discover their archives, with its most ancient sample dating back to 1858, and therefore walking us through fashion history, with each epoch representing a specific style.</span><span style="text-indent: -0.5pt;"> </span></span></p><p style="text-align: justify;"><span style="font-family: times;">Another privilege we had was to visit the embroidery and tweed workshops, allowing us to see the 70 employees in action. To witness this meticulous work live was for us the opportunity to experience the designer's dream come true, 55 of the 77 employees are creatives by nature. They represent the nicknamed “hands and eyes”, because they bring the designer's vision to life.</span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: times;"><span style="text-align: start;"></span></span></div><span style="font-family: inherit;"><br /><br /></span><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQq1OHcrOIo7TLG5wa_KZYEK9OTVLoIlrxGlD0Y7nwgC3yr2WR1jmLhcZCtfR2beZQW4p5QYkN9GRYi3CVk1kRWbkpwA7Fo4OZKpc_qwSP0UXUw_G4a8obBoAh2Xj4rHlGliY5wHRYP3nQGQRqgx6kr7uDi4J1aCctFm0rMFX--IhjhhegFXt3Hy0r/s414/lesage4.png" style="clear: right; display: inline; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="clear: right; float: right; font-family: inherit; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="310" data-original-width="414" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQq1OHcrOIo7TLG5wa_KZYEK9OTVLoIlrxGlD0Y7nwgC3yr2WR1jmLhcZCtfR2beZQW4p5QYkN9GRYi3CVk1kRWbkpwA7Fo4OZKpc_qwSP0UXUw_G4a8obBoAh2Xj4rHlGliY5wHRYP3nQGQRqgx6kr7uDi4J1aCctFm0rMFX--IhjhhegFXt3Hy0r/w139-h152/lesage4.png" width="139" /></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1c2XNuNhnl4ojelQuD-AXKEBdH1IbazT0K9YY8XRzTiJpd6O-6EHIXs6QncMNCdgilBgQ5JvmVOvr6WKVuvApq87HpP1ctF-FXCxMorkc3TDbhd-lkda74Jev5cyBG8JZftbq6QkiihmZuob3EBYFHQDdWKevf-uJJlV-o0Ja6YhGhb7pCQCGYjwQ/s385/lesage3.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: times;"><img border="0" data-original-height="385" data-original-width="302" height="329" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1c2XNuNhnl4ojelQuD-AXKEBdH1IbazT0K9YY8XRzTiJpd6O-6EHIXs6QncMNCdgilBgQ5JvmVOvr6WKVuvApq87HpP1ctF-FXCxMorkc3TDbhd-lkda74Jev5cyBG8JZftbq6QkiihmZuob3EBYFHQDdWKevf-uJJlV-o0Ja6YhGhb7pCQCGYjwQ/w186-h329/lesage3.png" width="186" /></span></a><span style="font-family: times;"><div style="text-align: justify;">After visiting the workshops, we passed the afternoon hands on ourselves. Precise, patient work was required to try ourselves out on the craft. With lots of passion we embroidered a luxurious design on tulle, demanding our focus to an extent that it almost had a meditative effect. Taking lessons from the masters themselves, we had the pleasure to walk out with our own embroidery sample at the end of this enriching day.</div><div style="text-align: justify;">We had the most memorable experience, enjoying the privilege to deep dive into the art of hand-embroidery. After having experiences hands-on what it means to bring the opulence of hand-embroidery onto fabric, we sure see the work that is shown on in fashion week and glossy magazines from another point of view, truly feeling the passion and savoir-faire that goes in such a piece of art.</div></span><br /><br /><br /><p class="MsoNormal" style="font-family: Georgia, serif; font-size: 11pt; line-height: 13.9333px; margin: 0cm 0cm 0cm 0.5pt; text-align: start; text-indent: -0.5pt;"><br /></p></div><p class="MsoNormal" style="font-family: Georgia, serif; font-size: 11pt; line-height: 13.9333px; margin: 0cm 0cm 11.85pt 0.5pt; text-indent: -0.5pt;"><span style="color: red;"></span><o:p></o:p></p><p></p>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-18434868045271179482023-01-04T10:21:00.001+01:002023-01-04T10:21:37.151+01:00ROUND TABLE ON SUSTAINABILITY FOR COMMON GOOD<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpZnXR8cxpGRmICfRclpZpIkBUREXNc4UoNRebrIaq1scgJjcL_DDfnSEX5MkvsN_WhA_Jta1AxCpCxoloxSKB0J5JdJKBeN634y9sme331Dzdd3rX0__xSpXGk0O0gGkU4YrqqpRS5-bNtziiPLL2sNjgRH9jBOWb8qgwKIzyHT1NJhD67iAOg6KM/s602/Picture10.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="240" data-original-width="602" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpZnXR8cxpGRmICfRclpZpIkBUREXNc4UoNRebrIaq1scgJjcL_DDfnSEX5MkvsN_WhA_Jta1AxCpCxoloxSKB0J5JdJKBeN634y9sme331Dzdd3rX0__xSpXGk0O0gGkU4YrqqpRS5-bNtziiPLL2sNjgRH9jBOWb8qgwKIzyHT1NJhD67iAOg6KM/w463-h185/Picture10.png" width="463" /></a></div><div></div><div><br /></div><div>9 Dec, 2022 - Global MBA, ESSEC Business School</div><div><br /></div><div style="text-align: justify;">We are currently experiencing a global environmental crisis. Environmental change has occurred at a scale never previously seen in human history as a result of rising global temperatures and record levels of biodiversity loss. Due to its potential to challenge conventional corporate practices and stop climate change, sustainability has recently gained a lot of attention. Sustainability is gaining importance for all businesses, in all sectors. Nearly all of the focus to this point has been on how businesses may increase consumer value while also keeping sustainability and carbon neutrality in mind. Every person, group, and institution in the world is now required to pause, consider the effects of their actions on the environment, and develop plans to lessen their impact, move toward net zero carbon emissions, and restore biodiversity. This process does not exempt ESSEC Business School. The goal of the "Sustainability for Common Good" roundtable was to enlighten the Global MBA students about the current and future sustainability activities being undertaken by the leading corporations. It highlights the numerous and diverse good efforts already under way, their benefits, accomplishments, and occasionally associated difficulties.</div><p style="text-align: justify;"><b><span face=""Calibri",sans-serif" style="color: #0070c0; font-size: 11pt; line-height: 107%; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-IN;">Keynote speakers/
roundtable guests</span></b></p><p><b></b></p><div class="separator" style="clear: both; text-align: left;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjekD7UE3vt-sfCD7TTuy4_OC84gj4ejCBLGPc389tmOdWKX6P0zced2VGDHu1Rh4xmPwOiFSCp8BVDqjXsgeITG2t176XUouSG6aBVWaK9Q4aSvM_Dm2L07ZgezwZh7mkW_FzJ5C0X94TiSmZlAuLLODWsCJdsQTdSmJQO4_H4fyKDjtK11t5Qjhld/s149/Picture1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="149" data-original-width="122" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjekD7UE3vt-sfCD7TTuy4_OC84gj4ejCBLGPc389tmOdWKX6P0zced2VGDHu1Rh4xmPwOiFSCp8BVDqjXsgeITG2t176XUouSG6aBVWaK9Q4aSvM_Dm2L07ZgezwZh7mkW_FzJ5C0X94TiSmZlAuLLODWsCJdsQTdSmJQO4_H4fyKDjtK11t5Qjhld/s1600/Picture1.png" width="122" /><span> <span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6DyuF9Ux7V7RbjZ9OBGzYxYz2_ErRokONjaMc0xBthBQ9rh6q6qrNPa8TUunRb-zPvfMEVxpw-pW8garWk2F92KjMx--5e7kTVzdclXmLX4j1yFc7sXq_3HtEdaKv5QeM4hC0BNaTathuY1_QhfWSLoLMDjiXb_2Y3gx4VGCdp2vIjgIOjGtWVMzE/s151/Picture2.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="151" data-original-width="151" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6DyuF9Ux7V7RbjZ9OBGzYxYz2_ErRokONjaMc0xBthBQ9rh6q6qrNPa8TUunRb-zPvfMEVxpw-pW8garWk2F92KjMx--5e7kTVzdclXmLX4j1yFc7sXq_3HtEdaKv5QeM4hC0BNaTathuY1_QhfWSLoLMDjiXb_2Y3gx4VGCdp2vIjgIOjGtWVMzE/s1600/Picture2.png" width="151" /></a></b></div><div class="separator" style="clear: both; text-align: left;"><b><span face="Calibri, sans-serif" style="font-size: 10pt; line-height: 107%;">Valeria Musumeci- FAUME<span> </span><span> <span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span></span></b><b><span face="Calibri, sans-serif" style="font-size: 10pt; line-height: 107%;">Hélène Gauche- L214</span></b></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhiJtFjllqK1ohhNqcDu4drFgpLnSGRWoBz42X6idjlMK8HBzNUr23mdZoSXhZCsfk4lN_bu0Lk9K63ZX6VzMYvdjfw3E_-NukGrhotaJ68t9KLxgdvwjNM_TfpqrnNsPSueZjNOWuNCZjVLQv5ipPbk-yQpTUjb-Lnzf9hf6qXLrPmaZstR5Hhh7l/s147/Picture3.png" style="font-weight: bold; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="147" data-original-width="137" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhiJtFjllqK1ohhNqcDu4drFgpLnSGRWoBz42X6idjlMK8HBzNUr23mdZoSXhZCsfk4lN_bu0Lk9K63ZX6VzMYvdjfw3E_-NukGrhotaJ68t9KLxgdvwjNM_TfpqrnNsPSueZjNOWuNCZjVLQv5ipPbk-yQpTUjb-Lnzf9hf6qXLrPmaZstR5Hhh7l/s1600/Picture3.png" width="137" /><span> <span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiymKc86AUJ_OrhPfVfVrG12hYqxjldb4Vf0tl7ziuC5nUagbzvGfeRxi9C4x7cPwr3Md4WsTIVKLzjtKE9vYkoLD2qv7FfdmPV_AdLXKk60H2UV29xfZwErtnsX7muB-5fZcmNDubjb6fG7gk2ztGvKQ28zxShUokGPP7gxiOwExbQBjnQuhxnLSfC/s146/Picture4.png" style="font-weight: bold; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="146" data-original-width="127" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiymKc86AUJ_OrhPfVfVrG12hYqxjldb4Vf0tl7ziuC5nUagbzvGfeRxi9C4x7cPwr3Md4WsTIVKLzjtKE9vYkoLD2qv7FfdmPV_AdLXKk60H2UV29xfZwErtnsX7muB-5fZcmNDubjb6fG7gk2ztGvKQ28zxShUokGPP7gxiOwExbQBjnQuhxnLSfC/s1600/Picture4.png" width="127" /></a></div><b><span face="Calibri, sans-serif" style="font-size: 10pt; line-height: 107%;">Mathieu Soulas- TotalEnergies<span> <span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span></span></b><b><span face="Calibri, sans-serif" style="font-size: 10pt; line-height: 107%;">Telman Azarmahd- EDF</span></b><div><b><span face="Calibri, sans-serif"><span style="font-size: 13.3333px;"><br /></span></span></b></div><div style="text-align: justify;">Moderated by Prof. Xavier Pavie, Professor at ESSEC Business School, the participants in the roundtable were Valeria Musumeci from FAUME, a second-hand clothes retail start up, Hélène Gauche from L214, an NGO fighting for animal rights, Mathieu Soulas and Telman Azarmahd from TotalEnergies and EDF respectively, multi-energy company. The organizing team consisted of Marie Claire Becker, Daniel Navarro, Sherley Vargas Isaac, Carlos Victorica, Shobhan Krishan Mishra, Tanisha Pandey, Archita Singh, Antaratara Ghosh, Charbel Gharios, Tania Rocha, Shreshthi Sankhe, Sanjana Thimmayya, and Xiaoying Yan.</div><div style="text-align: justify;"><br /></div><div><span style="line-height: 107%;"><div class="separator" style="clear: both; font-family: Calibri, sans-serif; font-size: 11pt; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLlkod6lKXhcPI1qW-LPmiJB6g8Hxl1QSWM_jf0SO99O7h8soAktP07DoewfG-1wb-XwgUlgHUVhgCLTzCr9UVty0cciCyPf4C-XMwICDjU7OY-yMd2iF0o-3vFZeOpVibaooKW4zc0b5aGalsoAqLuG7eOdAtJAIQyS_2jQAyGwFwLs4nEmOEaWoj/s292/Picture5.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="247" data-original-width="292" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLlkod6lKXhcPI1qW-LPmiJB6g8Hxl1QSWM_jf0SO99O7h8soAktP07DoewfG-1wb-XwgUlgHUVhgCLTzCr9UVty0cciCyPf4C-XMwICDjU7OY-yMd2iF0o-3vFZeOpVibaooKW4zc0b5aGalsoAqLuG7eOdAtJAIQyS_2jQAyGwFwLs4nEmOEaWoj/s1600/Picture5.png" width="292" /></a></div><div style="text-align: justify;">Valeria Musumeci began the roundtable by presenting her views on the Sustainable Advantages of Buying Second hand Items. She introduced us to FAUME, a start-up, founded in 2019, offers a white label technological and logistical solution to fashion brands wishing to create their second-hand offer. FAUME supports dozens of brands in managing their second-hand offer. Isabel Marant, Aigle, Balzac Paris or The Kooples have, for example, already taken the plunge into the circular economy with FAUME. She briefly talked about the rising trends and importance of circular economies, and its role in promoting sustainability. The second-largest consumer of water in the world, the fashion business contributes 10% of all human carbon emissions. That represents more emissions than all foreign travel and sea transport put together. Additionally, 85% of all textiles end up in landfills every year. According to a 2017 assessment from the Ellen MacArthur Foundation, the fashion industry's portion of the carbon budget might increase to 26% by 2050 if it maintains its current course. Therefore, it is essential to encourage a shift to the circular economy, which is a more sustainable paradigm. A production and consumption paradigm known as the "circular economy" emphasizes sharing, renting, reusing, repairing, and recycling old goods for as long as possible. Unfortunately, a lot of individuals are unaware of the environmental harm caused by contemporary clothes producers. Those who do frequently decide to buy used clothing to cut down on waste, save our natural resources, and other things. Natural resources are used by manufacturers in their operations. Unfortunately, many of these resources cannot be renewed or do so slowly. The reduction of trash and pollution is one further benefit of buying used goods from a sustainable standpoint. In this way, the life cycle of products is extended. She places a strong focus on the necessity for people to ensure that companies won't need to use as much energy in their factories by reducing the need for additional apparel.</div></span></div><div style="text-align: justify;"><span face="Calibri, sans-serif" style="font-size: 11pt;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqQh_aJiy2-BldoW6mSxSR6X4UQXQzJ7VH9FuqR47u6JAEHXkk-Uh_UNTCzXXae1iLqlXNhwrC9CoDWdCDlvV9KtdYQsvGb4pQBV-NiF9bRQvH4pzFPBvjxHwvRlFDi_DrtOqgx0bSNzcLbVtxULqD4063iZ9eMBvybh1rxgVOuPV5pHVvToMpGpUe/s291/Picture6.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="267" data-original-width="291" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqQh_aJiy2-BldoW6mSxSR6X4UQXQzJ7VH9FuqR47u6JAEHXkk-Uh_UNTCzXXae1iLqlXNhwrC9CoDWdCDlvV9KtdYQsvGb4pQBV-NiF9bRQvH4pzFPBvjxHwvRlFDi_DrtOqgx0bSNzcLbVtxULqD4063iZ9eMBvybh1rxgVOuPV5pHVvToMpGpUe/s1600/Picture6.png" width="291" /></a></div><div style="text-align: justify;">Telman Azarmahd talked about the EDF’s vision of sustainability, and what they’re doing today, tomorrow and in the coming years to help achieve Net Zero by 2050. He discussed the energy and climate change concerns as well. Fortunately, there is a single solution that may address both climate change and prevent future energy crises: use energy wisely and generate what is needed from non-fossil, low-carbon sources. Recent energy price hikes, which are a result of rising gas prices globally and the conflict in Ukraine, have a huge negative influence on the operating environment, making it difficult for customers to afford energy and putting heavy financial strain on energy suppliers. In order to ensure that energy is affordable and that regulation fosters a resilient, competitive energy market that benefits consumers, EDF is actively working with the Government and Ofgem to come up with solutions. EDF is making long-term investments in new, cost-effective, low-carbon energy options. He also emphasizes the necessity of the shift to a low-carbon economy, emphasizing that it must be secure, fair, and beneficial to individuals, groups of individuals, and the planet. He also discussed how EDF is pursuing Net Zero in a manner that is environmentally, economically, and socially sustainable by ensuring energy security without placing an undue burden on personal and commercial finances or the environment. As a result, they minimize the impact of their activities on the environment in order to create a cleaner, healthier, and more resilient environment that benefits both the economy and society.</div></div><div style="text-align: justify;"><span face="Calibri, sans-serif"><span style="font-size: 14.6667px;"><br /></span></span></div><div><span face="Calibri, sans-serif"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-mGjJnV_-Rgy6XeBv08Ef6Q1uW8ZQfExsW08eY3gnWhNM0x6UBUTWCRcTmNxlnqMofHNh6E6d6BidSubkaxCRmDA9EvX3Lp5-xQqj0m_aeruOYtifHDLWHyJBovsFHc18WlxRDAjZHJ09bMZHYI8vmrj_wwBSSl7AfuAQNLHiIbzCpDChHfuGhTKp/s316/Picture7.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="263" data-original-width="316" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-mGjJnV_-Rgy6XeBv08Ef6Q1uW8ZQfExsW08eY3gnWhNM0x6UBUTWCRcTmNxlnqMofHNh6E6d6BidSubkaxCRmDA9EvX3Lp5-xQqj0m_aeruOYtifHDLWHyJBovsFHc18WlxRDAjZHJ09bMZHYI8vmrj_wwBSSl7AfuAQNLHiIbzCpDChHfuGhTKp/s1600/Picture7.png" width="316" /></a></div></span><div style="text-align: justify;">Hélène Gauche from L214, a French non-profit organization for animal protection that centred its efforts on protecting animals used for consumption since they make up 99% of all animals used for human exploitation, encourages the participants to embrace a responsible purchasing behaviour, at the very least by reducing their consumption of such products and by refusing those originating from factory farming, and at the very best by doing without products from animal origin. By conducting surveys and airing videos—often referred to as "shock" videos—on the living circumstances of livestock on farms, as well as during their shipping and killing, L214 frequently frames itself as a whistle-blower. L214 promotes anti-speciesism and condemns both of these activities as well as fishing, which it views as cruel to animals. It encourages vegetarianism and calls for a shift in consumption patterns, particularly with regard to food, away from using more animal products. She also addressed the impact of meat consumption on the environment and human health, the views of various political groups and public figures about animal rights, and tips for greener meat consumption. In addition to the numerous advantages, cutting back on meat consumption is the single most important thing a person can do to protect the environment by lowering greenhouse gas emissions, deforestation, and soil erosion. The production of meat is connected, either directly or indirectly, to South America deforestation. Farmers frequently set a fire to clear the ground to make room for cattle grazing, which has recently become a threat to the survival of the Amazon rainforest. The flames cause significant carbon emissions. And a sizable number of CO2 sinks are destroyed through deforestation. Reduced meat consumption will also result in significant reductions in water and land use, as well as an increase in biodiversity. She discussed the significance of consuming little meat to lower the carbon footprint of food in order to protect the environment and animals while promoting the idea of sustainability.</div></div><div style="text-align: justify;"><span face="Calibri, sans-serif"><span style="font-size: 14.6667px;"><br /></span></span></div><div><span face="Calibri, sans-serif"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaUCYYKOn4ICxUmKhJAhRC7eiYnlvMdMpr87jYxhY9RAxRjXCcho6WvDfUBKLoaLnRI7IzMdgh7gJrq7M1unfs0qfMkRWTzxYKbnDMObDvw1UK532xhrPq4w7P3LMZr0FhYIPUYKprMd7o77ul7hlo5Pgsbsq35bvVLQQ8T-gANUTXlG-g0PJ1ZMD7/s326/Picture8.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="263" data-original-width="326" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaUCYYKOn4ICxUmKhJAhRC7eiYnlvMdMpr87jYxhY9RAxRjXCcho6WvDfUBKLoaLnRI7IzMdgh7gJrq7M1unfs0qfMkRWTzxYKbnDMObDvw1UK532xhrPq4w7P3LMZr0FhYIPUYKprMd7o77ul7hlo5Pgsbsq35bvVLQQ8T-gANUTXlG-g0PJ1ZMD7/s320/Picture8.png" width="320" /></a></div></span><div style="text-align: justify;">Mathieu Soulas shared that TotalEnergies places sustainable development in all its dimensions at the heart of its strategy, projects and operations to contribute to people’s well-being and aims to be a benchmark for endorsement of the United Nations’ Sustainable Development Goals. He addressed the company's goal to reinvent energy and emerge as a major actor in the energy transition, working with the community to achieve net zero emissions by the year 2050. He also discussed how TotalEnergies is doing its part to reduce carbon footprint emissions from nuclear reactors. Although the energy shift is already underway, the company is changing to offer real, long-lasting solutions to the converging problems of increased energy production and reduced emissions. TotalEnergies involves its employees in identifying the SDGs on which it can have the greatest impact, in connection with its ambition to reach carbon neutrality (net zero emissions) by 2050, in order to further its efforts in the sectors in which it can act with the greatest authority as an integrated multi-energy Company. He also stated how TotalEnergies has developed its corporate social responsibility (CSR) approach for carrying out its activities in order to help accomplish the Sustainable Development Goals of the United Nations. The four pillars that form the foundation of TotalEnergies' CSR strategy are care for the environment, creating value for society, people's well-being, and climate and sustainable energy.</div></div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAlj8Ngd31oJ3sB1U7nd69NKHYzhW4y6a_nZpZ_Wpk5zIwY7dmECVi_dMRwB_AvGh2S2KmjrGZ0xgWnFNU2vNUrgpiqwEMyO5ioQw1QBGtVfcBcv8lFEFn7KRJzYC2sDZED8znig0d7nH8JHE7K0DhUTfTwXyktwAgXx0MMWZbJbSeGD5n1eUXBt3/s338/Picture9.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="214" data-original-width="338" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAlj8Ngd31oJ3sB1U7nd69NKHYzhW4y6a_nZpZ_Wpk5zIwY7dmECVi_dMRwB_AvGh2S2KmjrGZ0xgWnFNU2vNUrgpiqwEMyO5ioQw1QBGtVfcBcv8lFEFn7KRJzYC2sDZED8znig0d7nH8JHE7K0DhUTfTwXyktwAgXx0MMWZbJbSeGD5n1eUXBt3/s320/Picture9.png" width="320" /></a></div><div><div style="text-align: justify;">Although the area of work and the definition of sustainability for everyone was different, the intent to promote sustainability in their firms was same for all i.e., for the common good. Although each company has a different approach to promote sustainability and incorporate it into its business plan, all organizations use the same method or process to gauge their impact i.e., framework BS 8900 from the British Government. In summary, the three speakers asserted that “Sustainability” refers to the ability to meet current needs without jeopardizing the ability of future generations to do the same. We require social and economic resources in addition to natural resources. Sustainability is a blanket term – a “catch-all” for a company or organization’s efforts to do better. Nonetheless, the challenge remains: we must continuously improve on our efforts to support the principles of sustainability, and work towards the goal of net zero carbon emission. Some of this will be accomplished by achieving targeted objectives, such as our transition away from diesel fuel as a backup energy source and the carbon benefits of our waste reduction improvements due to our expanding fleet of Circular Centres. Overall, the roundtable was very interactive, and many participants were able to resolve their queries about sustainability and get the opportunity to know how the corporations are working against carbon emissions. The roundtable ended with a cocktail and a light discussion about sustainability and its principles.</div><div style="text-align: justify;"><br /></div></div><div style="text-align: justify;">Discover the ESSEC Global MBA Program here: https://www.essec.edu/en/program/mbas/global-mba/</div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-89550153186105254252022-11-29T10:53:00.000+01:002022-11-29T10:53:57.141+01:00Savoir-Faire visit | Champagne Krug , Reims , Champagne, France<p></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXMsEYrT1jxgpkcsgtdVRlJpllF9symQ9L4Y-P-fQYEW4EkRMIjpMMUM1CpmpjE2LjqAJYc8eSRLG0WJwE4XFL8u075-RKN78lzvGqH0hzcoHlfHKTRZK51-YUjl1Fubv2lZPP0L58EZiAsJw4IvQe_eVE6OXPWtcmEk9PssgNgxr7LKNGAEYiogz/s587/krug_1.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="441" data-original-width="587" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPXMsEYrT1jxgpkcsgtdVRlJpllF9symQ9L4Y-P-fQYEW4EkRMIjpMMUM1CpmpjE2LjqAJYc8eSRLG0WJwE4XFL8u075-RKN78lzvGqH0hzcoHlfHKTRZK51-YUjl1Fubv2lZPP0L58EZiAsJw4IvQe_eVE6OXPWtcmEk9PssgNgxr7LKNGAEYiogz/w320-h240/krug_1.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Caroline Olszewski <br />(GMBA-Luxury Brand Management)<br /><br /><div style="text-align: left;"><br /></div></td></tr></tbody></table>On Friday September 30th, the ESSEC GMBA Luxury Brand Management cohort boarded the TGV train heading East from Paris to visit Reims, a town nestled in the Champagne region of France. <div><br /></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG9yc8JILZlhyPb-I5ukQHY9uzEHH2Ze-jwVVRBf77ngF5oR6dac0TYjWJ3ayjNHVjXkwCucackA9MDYhAP_hSsAZmYbVAVisHgoGacx3iICxDW8O-jSKkjHnvzlthlUNLCxJmOCeJrc79UjzOM_hOpiTPZSuMgtgoTDS3GVrV-aTHvNXi7Ie2Xiw7/s441/krug_2.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="441" data-original-width="331" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG9yc8JILZlhyPb-I5ukQHY9uzEHH2Ze-jwVVRBf77ngF5oR6dac0TYjWJ3ayjNHVjXkwCucackA9MDYhAP_hSsAZmYbVAVisHgoGacx3iICxDW8O-jSKkjHnvzlthlUNLCxJmOCeJrc79UjzOM_hOpiTPZSuMgtgoTDS3GVrV-aTHvNXi7Ie2Xiw7/w201-h268/krug_2.png" width="201" /></a></div>Upon our arrival, we enjoyed a delicious lunch, savoring the French cuisine with seasonal dishes before heading to the main event: an exclusive visit at Krug Champagne. This visit, which is specially reserved only for VICs (very important clients), was an immensely special experience. For many of us, this was our first experience tasting Krug, so to have it be accompanied by a full tour was incredible. We were greeted with our first glass of Krug before receiving the full history of how Krug came to be, from its foundation in 1843 by Joseph Krug, to the six generations of Krug family who have continued to keep the dream alive. We then were wrapped in cashmere shawls before descending down into the cold cellars, to learn more about the barreling and aging process, and what gives Krug it’s unique and exceptional taste. We even saw bottles dating back as early at 1880! It’s hard to imagine how different the region and life were back then compared to now.</div><div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjxTpBAS9zUUjnOKzJzZLXxdqhoZtWMiORaI73dr5-5qt7PmJJJyKIXyUne-pcU1dGibPdE6NXdEudhRUHd7eAb130LDiKtxDvYq0pO3OmMKefERvg_Kwm1xf3JfxBmyl7dcn42Ltr2x9YM_cHwI-erBCpzv2c660VV6Nwk9buBIvNUjHh_f1rmiAn/s447/krug_4.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="447" data-original-width="337" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjxTpBAS9zUUjnOKzJzZLXxdqhoZtWMiORaI73dr5-5qt7PmJJJyKIXyUne-pcU1dGibPdE6NXdEudhRUHd7eAb130LDiKtxDvYq0pO3OmMKefERvg_Kwm1xf3JfxBmyl7dcn42Ltr2x9YM_cHwI-erBCpzv2c660VV6Nwk9buBIvNUjHh_f1rmiAn/w150-h162/krug_4.png" width="150" /></a></div>After exploring the cellars, our group went into the tasting room to enjoy a Krug Vintage 2008 and Krug Grande Cuvée. One of the unique characteristics of Krug is their love of music, and how the emotions you feel while listening to music can enhance your experience of sipping on Krug champagne. We listened to two separate music pieces, each which complimented the tasting notes and feeling that each bottle evoked. Sadly, after two hours it was time to leave Krug. <p></p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDpnsar7yhL3uC72M7FmpzCDZLFF3wAuSz79SmBr_2M-eEwRsqHFzPx4C4ySkLmVqukkg9ZI2nb95nIipiyeiS8wpGiurxIBaQONGfCcPNnG5W30j-bZBU5y48hF79Vqz5D7WWzeb8n8q8z-1OvelO38hstYQiIaTrI7wYzyfvjJeIHRDFMSnPvOQu/s589/krug_3.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="441" data-original-width="589" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDpnsar7yhL3uC72M7FmpzCDZLFF3wAuSz79SmBr_2M-eEwRsqHFzPx4C4ySkLmVqukkg9ZI2nb95nIipiyeiS8wpGiurxIBaQONGfCcPNnG5W30j-bZBU5y48hF79Vqz5D7WWzeb8n8q8z-1OvelO38hstYQiIaTrI7wYzyfvjJeIHRDFMSnPvOQu/w302-h196/krug_3.png" width="302" /></a></div><p>Afterwards, we explored Reims and saw the Notre-Dame de Reims Cathedral, a historical location where the kings of France were traditionally coronated for over 800 years. We then returned to Paris at the end of the day feeling bubbly and filled with wonderful memories of our second Savoir Faire visit of the year! Looking forward to the next one very soon. Stay tuned!</p></div>ESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0tag:blogger.com,1999:blog-5508143726609312952.post-70308983512965793272022-11-23T14:51:00.005+01:002022-11-25T09:43:24.111+01:00Savoir-Faire visit | Ecole des Arts Joailliers, Van Cleef and Arpels, Paris<div class="separator"><div class="separator" style="margin-left: 1em; margin-right: 1em;"><span lang="EN-US" style="clear: left; float: left; font-family: Times, serif; font-size: 12pt; margin-bottom: 1em; margin-right: 1em;"><span style="background-color: white;"><span style="font-size: 12pt;"><br /></span></span></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheKaeatM06FzDHy5VBoAgjvO-VHPAzLQbGPYkVHeprHOmhym9YSLXCTobBk0yLXz72yGqVJtVX0uKRlqrioSf4lFmsGcdw-V1AmhZKPY7zxvtlv-yZ0ZIxMUIEcdcKLFxDfKV51ExZlWy56o6pksQZ4C2eT-aAdFiHQ1vj2SxwZNdagD6FjMYkxd_l/s643/SF_1.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="483" data-original-width="643" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheKaeatM06FzDHy5VBoAgjvO-VHPAzLQbGPYkVHeprHOmhym9YSLXCTobBk0yLXz72yGqVJtVX0uKRlqrioSf4lFmsGcdw-V1AmhZKPY7zxvtlv-yZ0ZIxMUIEcdcKLFxDfKV51ExZlWy56o6pksQZ4C2eT-aAdFiHQ1vj2SxwZNdagD6FjMYkxd_l/w320-h240/SF_1.png" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">By Sherley Vargas Issac & Aastha Sethi <br />(Students of the Global MBA Luxury Brand Management track)</td></tr></tbody></table><span style="background-color: white; font-family: inherit;"><br /></span></div><div class="separator">ESSEC's GMBA - Luxury Brand Management class of 2023 visited L'Ecole des Arts Joailliers, the Van Cleef & Arpels school for jewellery for their first Savoir-Faire event of the year on 26th September 2022<br /><br /><br /><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQYPps1HZr5kq8G-YujB8gsHF1EEZ4GXomv8dKfq62TiB7t62OvPnzGc4IE3xX3xxqCUb984p1uFl_npsmED9jk6q6eC-5XGen9X_leeonUZDMTUxJTVdaqrWj-S97iSCpyTOej6vWAnzAkkRn2EHK2IEXl9OwkL6bGP-M6CNuDV9IHnAVh0kSonE/s483/SF_4.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="483" data-original-width="362" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQYPps1HZr5kq8G-YujB8gsHF1EEZ4GXomv8dKfq62TiB7t62OvPnzGc4IE3xX3xxqCUb984p1uFl_npsmED9jk6q6eC-5XGen9X_leeonUZDMTUxJTVdaqrWj-S97iSCpyTOej6vWAnzAkkRn2EHK2IEXl9OwkL6bGP-M6CNuDV9IHnAVh0kSonE/s320/SF_4.png" width="240" /></a></div>Open to all, the mission of the school, which celebrates its 10th anniversary this month, is to share jewelry culture with the widest possible audience. It invites enthusiasts to immerse into the world of jewelry by offering exclusive programs, revolving around three main themes: savoir-faire, history of jewelry, and the universe of gemstones.<br /><br />The GMBA cohort had the opportunity to attend two unique and informative courses offered by the school:</div><div><br />1. <b>Introduction of the History of Art Nouveau jewellery<br /><br /></b>A 2-hour course conducted by art historians; this was a great way for the luxury trackers to understand the chronical ofArt Nouveau which marked a turning point in the history of art and of jewelry, by offering a radically different aesthetic. The flawless storytelling and artistic references allowed participants to enter the vision of artist-jewelers of the beginning of the 20th century, which was inspired by sensuality, softness of colors, curves and 3 F’s (flora, fauna, and femininity). </div><p class="MsoNormal" style="margin: 0cm;"><span lang="EN-US"><span style="font-size: 12pt;"><span style="background-color: white; font-family: inherit;"><br /></span></span></span></p><p class="MsoNormal" style="margin: 0cm;"><span style="background-color: white; font-family: inherit;"><br /></span></p><p class="MsoNormal" style="direction: ltr; margin: 0cm;"><span style="background-color: white; font-family: inherit;"><span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; font-family: inherit;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9XItM_rURzMx7aVb8zPeUP5X8e8Wy1_B1Lb9EwJThZgPDsTdS-3vA6lELrnkrMVZ2_mau7qOpCmuQYH2BKhhIlH6HLkY_OLrxa-5Az29vu3bjwxm_s2mXo_DINma6kPbXwYuyAUtBboRimq8hUhJHUERbK-iegElNh2GiApBN7qQHJcfATdk5KJkI/s552/SF_2.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="433" data-original-width="552" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9XItM_rURzMx7aVb8zPeUP5X8e8Wy1_B1Lb9EwJThZgPDsTdS-3vA6lELrnkrMVZ2_mau7qOpCmuQYH2BKhhIlH6HLkY_OLrxa-5Az29vu3bjwxm_s2mXo_DINma6kPbXwYuyAUtBboRimq8hUhJHUERbK-iegElNh2GiApBN7qQHJcfATdk5KJkI/w270-h212/SF_2.png" width="270" /></a></span></span></div>2. <b>From French Jewels to Japanese Lacquer </b></div><div class="separator"><span lang="EN-US" style="background-color: white; font-family: inherit; font-size: 12pt;"><br /></span></div><div class="separator"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq3-bEYSTjiZNGLi5rwP3R27xz_WA-qVv8SwAAjJ2mvauF_tKxRyBdigA_7YhyDHDganc_v_ud2Z4kAdyhmAKx9CimrfnztlIDfV4RpG0r2AGOXpNyxdkFrvAgIG7YmJcRj6BfmpMxPUjnyUbQm0XrFMXzeWTIZRNSyvPjzg30W7RKiCQvGpl6Qau1/s454/SF_3.png" style="clear: left; display: inline; float: left; font-family: inherit; font-size: 12pt; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="454" data-original-width="443" height="102" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq3-bEYSTjiZNGLi5rwP3R27xz_WA-qVv8SwAAjJ2mvauF_tKxRyBdigA_7YhyDHDganc_v_ud2Z4kAdyhmAKx9CimrfnztlIDfV4RpG0r2AGOXpNyxdkFrvAgIG7YmJcRj6BfmpMxPUjnyUbQm0XrFMXzeWTIZRNSyvPjzg30W7RKiCQvGpl6Qau1/w86-h102/SF_3.png" width="86" /></a>This course introduced the cohort to the traditional Japanese practice of creating Urushi lacquer jewelry, with the help of a Master of Japanese Urushi Lacquer from Van Cleef & Arpels' High Jewelry ateliers. Japanese artisans have been using urushi lacquer to transform common objects into works of art. This was a once in a lifetime opportunity for participants to design, create and keep their own Urushi Lacquer butterflies while applying three techniques: maki-e (literally translated as “sprinkled picture,” it’s the use of gold or silver powder to create a design), color application and shell mosaic using mother of pearl.</div><div class="separator"><br /></div>After this exceptional experience of learning about the history and craftmanship of High Jewelry, the Luxury Brand Management cohort is all set to learn about Wine and Spirts at their upcoming Savoir-Faire visit to Krug Champagne in ReimsESSEC Blogshttp://www.blogger.com/profile/00194225310893086108noreply@blogger.com0