Monday, March 12, 2018

Half-Way Through: Taking Time to reflect on My Experience So Far

By Erin Thibodeau, ESSEC Global MBA Student Ambassador 2017-2018 | Luxury Brand Management Major

As a student ambassador for the Global MBA, I get the chance to speak with many incoming students, be it via ESSEC Talk, in one-off conversations, or at open houses and MBA fairs. One of the questions I get most often is a simple, “how are you enjoying the program so far?”. So, I thought I would tackle this general and yet complex question in a post!

Six months into the program allows me to take pause and be excited for all of the adventures to come and to look back and take stock of all we’ve already learned.

The first four months – September to December – saw us learning a lot of the fundamentals. Finance, accounting, an entrepreneurship course (see George’s post here!), and general strategy prepared us for a new year of tackling complex business challenges and challenged us to creatively seek answers. We dove into the new year with management accounting, operational management, and focused luxury courses that encourage us to build on the knowledge we’ve already gained to inform how we seek answers.

Tuesday, March 6, 2018

How Big Data is Driving Luxury Growth

This article is a summary of a report published in Luxe Digital by Global MBA students Vaibhav Jain, Jonathan Bernal, and Pranaay Gupta. Their research provides an in-depth understanding of how big data is transforming the business of luxury and how brands that are able to leverage big data will gain a competitive advantage in the future.

Big data, a concept that refers to the technologies and processes used to collect, organise, and generate insights from large amount of customer information, is transforming the business of luxury. 

The IDC, a market-research firm, predicts that 180 zettabytes of data will be created per year by 2025. To manage that amount of data, global tech companies are rapidly building new data centers around the world. In 2016 alone, Amazon, Alphabet, and Microsoft spent over $32bn in data management, up 22% from the previous year.

The quality of available data is changing as well. According to The Economist, the new economy is about analysing real-time flows of unstructured information such as consumer social media comments, influencers’ feeds on Instagram, or customers’ purchase funnel across multiple channels.

The market for data analytics is thus massive. The big data opportunities for luxury brands that are able to successfully take advantage of them will prove critical in the coming years.

Monday, February 26, 2018

Global MBA Career Week - What I learned from the Mock Interviews

As part of the Global MBA Career Week, our students went through a series of mock interviews with recruiters from the industry. Said Chady, Strategy & Management Major, tells us more about what he took away from this experience:

My objective for attending the mock interviews was to prepare for a real work interview
situation. I wanted to pick up some interview tips and learn how to better manage anxiety in a typical interview setting. For me, the mission was certainly accomplished! 

What is your greatest takeaway from the mock interviews? 
  • Pay attention to the details: Every step in an interview is important, from the greetings, eye contact, style of sitting, to the narrative and the structure of our responses
  • Know the relevant keywords: Having a comprehensive knowledge of the keywords related to the job is critical, in order to synthesize the answers and make them relevant
  • Be clear of your added value: Identify and be able to articulate the added value you can bring to the company, from previous experiences and through the MBA program, in terms of hard skills and networking

Friday, January 19, 2018

Four months into the Global MBA

by Gianluca Errico, ESSEC Global MBA Student Ambassador 2017-2018 | Finance Major
Over four months have passed since a new chapter of our life unfolded for our Global MBA cohort at ESSEC. When I arrived in September to begin this new adventure at ESSEC, I had doubts at the beginning if leaving my job and my comfort zone behind was the right choice and wondered if I could learn things that would be applicable in my next job within a 12-month program. 

Monday, January 15, 2018

How to nail your MBA interview in 5 steps

If you are reading this, chances are you have already received an invitation for an interview at your dream MBA program. Congrats! Getting through that first round of selection already is an achievement. Here are a few tips for your MBA interview to bring you a step closer to joining your dream MBA program.