Field Trip - A Perspective on the African Economy: Business in Morocco

By Araceli McAdam, Global MBA Student Ambassador 2017-2018, Strategy & Management Major

The Kingdom of Morocco greeted the Global MBA’s Strategy & Management, Digital Business, and Enterprise Innovation majors from both the France and Singapore campuses for a one-week intensive field trip, exploring eight companies in various industries. The aim of the trip was to expose students to working possibilities in Africa and to understand Morocco’s strategic importance and influence for local and international companies alike. The industries ranged from automotive manufacturing to food and dairy packaging- a diverse collection but all shared the warmth of Moroccan hospitality. This trip also provided an opportunity to visit ESSEC’s newest campus at Rabat with light exploration of scenic landmarks, including Casablanca’s Hassan II Mosque.