As part of the Savoir-faire series the ESSEC Global MBA luxury participants had the pleasure of visiting the Louis Vuitton family home and Galerie in the quiet rural town of Asnières. The Louis Vuitton family home carries an iconic legacy within its walls and past residents.
|ESSEC Global MBA Participants |
at Louis Vuitton house
The luxury cohort had the privilege of gathering around the historic living room styled in Art Nouveau beside the unforgettable bright blue enameled fireplace while the Maitresse de Maison narrated the story of Mr. Vuitton’s Asnières workshop dating back to 1859. This facility remained the core of Louis Vuitton, where trunks, special orders, exotic leather bags, and limited-edition runway pieces are still made to this day.
Unfortunately because of Covid-19 restrictions the cohort was not able to enter the workshop, however the private tour continued into the Galerie where students saw antique pieces from the Louis Vuitton archives. The time capsule exhibit upstairs went through the evolution of innovation reminding guests of the brand’s heritage of creativity.
Finally, a beautiful movie featuring the craftsmen of the Asnières workshop played to illustrate the great detail put into every handmade Louis Vuitton creation. To end the day everyone was gifted a sweet keepsake of honey from the Louis Vuitton beehive.
Learn more about the Luxury Brand Management track of the Global MBA