Savoir-Faire visit to Jaeger LeCoultre | Luxury Brand Management


Blog post by Donald KIM, ESSEC Global MBA Student Ambassador

Continuing the many savoir-faire visits of the ESSEC GMBA-Luxury Brand Management program, the first visit of December was to the Jaeger-LeCoultre pop-up exhibit at 15 Rue du Fauborg St Honore, celebrating the heritage and history of their most famous timepiece, the Reverso.

The visit consisted of a guided tour of the exhibit led by representatives from both the Richemont Group and Jaeger-LeCoultre, including Stéphane Belmont, the Heritage Director from Jaeger-LeCoultre.  The exhibit was an introspective and retrospective look into one of the most classic timepieces in all haute horlogerie, the Reverso, with real heritage pieces on display from the very first Reverso from 1931, to the new pieces of 2021.  The representatives also educated the participants on the craftsmanship and engineering that goes into creating a functioning Reverso watch, a process which is proprietary and patented.  As a result, the participants were able to receive the first-hand knowledge of the savoir-faire of this timekeeping marvel directly in-house.   

As with all visits organized by the GMBA Luxury Brand Management Major, it was an invaluable moment to have the opportunity to learn the know-how about various unique entities in luxury.  

The ESSEC GMBA-Luxury Brand Management major continues to provide us with exclusive and unique experiences that will best prepare us to adapt to the different skillsets and requirements of the luxury sector, while also best setting us up for success to handle future demands and challenges that the industry will require of us.

No comments:

Post a Comment