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| By Sherley Vargas Issac & Aastha Sethi (Students of the Global MBA Luxury Brand Management track) |
ESSEC's GMBA - Luxury Brand Management class of 2023 visited L'Ecole des Arts Joailliers, the Van Cleef & Arpels school for jewellery for their first Savoir-Faire event of the year on 26th September 2022
Open to all, the mission of the school, which celebrates its 10th anniversary this month, is to share jewelry culture with the widest possible audience. It invites enthusiasts to immerse into the world of jewelry by offering exclusive programs, revolving around three main themes: savoir-faire, history of jewelry, and the universe of gemstones.
The GMBA cohort had the opportunity to attend two unique and informative courses offered by the school:
1. Introduction of the History of Art Nouveau jewellery
A 2-hour course conducted by art historians; this was a great way for the luxury trackers to understand the chronical ofArt Nouveau which marked a turning point in the history of art and of jewelry, by offering a radically different aesthetic. The flawless storytelling and artistic references allowed participants to enter the vision of artist-jewelers of the beginning of the 20th century, which was inspired by sensuality, softness of colors, curves and 3 F’s (flora, fauna, and femininity).
2. From French Jewels to Japanese Lacquer
The GMBA cohort had the opportunity to attend two unique and informative courses offered by the school:
1. Introduction of the History of Art Nouveau jewellery
A 2-hour course conducted by art historians; this was a great way for the luxury trackers to understand the chronical ofArt Nouveau which marked a turning point in the history of art and of jewelry, by offering a radically different aesthetic. The flawless storytelling and artistic references allowed participants to enter the vision of artist-jewelers of the beginning of the 20th century, which was inspired by sensuality, softness of colors, curves and 3 F’s (flora, fauna, and femininity).
This course introduced the cohort to the traditional Japanese practice of creating Urushi lacquer jewelry, with the help of a Master of Japanese Urushi Lacquer from Van Cleef & Arpels' High Jewelry ateliers. Japanese artisans have been using urushi lacquer to transform common objects into works of art. This was a once in a lifetime opportunity for participants to design, create and keep their own Urushi Lacquer butterflies while applying three techniques: maki-e (literally translated as “sprinkled picture,” it’s the use of gold or silver powder to create a design), color application and shell mosaic using mother of pearl.
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