A key highlight of ESSEC’s GMBA Luxury Brand Management program is the highly customized curriculum focused on the Luxury industry, and which also gives plenty of opportunities to meet major players in the market during field trips and ‘Savoir Faire’ visits, that no other program can provide. These exceptionally tailored Savoir Faire visits are unique to ESSEC’s GMBA-LBM program, and offer the most incredible and rare experiences to its participants.
One such experience for the GMBA-LBM-2022 cohort was the Masterclass by Bruno Pavlovsky, Fashion President, at Chanel’s recently inaugurated 19M atelier, the new site for its Métiers d’Art. Its goal is to preserve and develop the savoir-faire of the Métiers d’art by bringing all the houses together under the same roof including : the embroidery of Lesage , the Montex atelier and MTX, its decoration department, Lemarié (flowers and feathers), Massaro (bootmaker), Maison Michel (millinery), Lognon (pleating) and Goossens (costume jewellery & decorative objects).
It was the much talked about Métiers d’Art show by
Chanel, a collection imagined by Virginie Viard – held at their industrial chic
space 19M, that was attended by Friends and Ambassadors of Chanel, such as
Vanessa Paradis, Sofia Coppola, Pharrell Williams, etc. The very next day of
the show, was the Masterclass by Bruno Pavlovsky which was attended by students
from a very select few Fashion and Luxury Management schools. One such invitee
was the GMBA LBM cohort from ESSEC Business School. By the time we arrived at
19M, us 11 participants had already realized the exclusivity of the event. We
were led to the lobby where we were served refreshments before the masterclass started.
Post refreshments, we were ushered into the really urban and chic space, all
visualized by Rudy Ricciotti, where we were seated on concrete benches to hear
Bruno Pavlovsky speak.
Standing in front of almost 200 students, Mr Pavlovsky gave his insights on cultivating a strong brand identity, creating a luxury experience, placing creation at the heart, and sustaining know-how. He also talked about how Chanel, through the 19M project, has been giving back to the community surrounding the 19M. It was truly insightful and eye-opening, and the talk was followed by a barrage of questions by inquisitive students, including those from our cohort. Next was the talk by model and music producer Caroline de Maigret, and Dimitri Chamblas, who choreographed the film that was shown before the show. Their talk was also followed by a lot of questions.