|(GMBA - Luxury Brand Management)|
The ESSEC GMBA Luxury Brand Management cohort recently visited the Zegna’s Global Headquarters in Milan, Italy, welcomed by Benedetta Zegna (Internal Communication & Engagement Director) and some team members. Established as a fabric maker, ZEGNA is internationally recognised as a leading global luxury menswear brand and part of the Ermenegildo Zegna Group. We have been collaborating with the Zegna brand on employer brand activities since 2006 and it was a privilege to hear about their evolution since then and learn from their successes.
ERMENEGILDO ZEGNA GROUP
Founded in 1910 in Trivero, Italy, the Ermenegildo Zegna Group (NYSE: ZGN) is a leading global luxury group. The Group is the owner of the world-renowned ZEGNA and Thom Browne brands, and operates TOM FORD FASHION through a long-term license agreement with The Estée Lauder Companies Inc. The Group also manufactures and distributes the highest quality fabrics and textiles through its Luxury Textile Laboratory Platform.
We had an overview of the Ermenegildo Zegna Group's ESG strategy as well. In fact, at the Group’s core is a uniquely vertically integrated supply chain that brings together the best of Italian fine craftsmanship. Responsibility towards people, community and the natural world has been at the heart of the Ermenegildo Zegna Group’s belief since its founding by the Zegna family over 100 years ago. Ensuring the highest quality of products without compromising the quality of life for future generations is a commitment carried from the Group’s home in Italy to its operations around the world.
THE ZEGNA EMPLOYEE VALUE PROPOSITION
Continuing with the presentation, the final part focused on Zegna People who embody the core values of Innovation & Creativity, Excellence, Entrepreneurship, Authenticity, Accountability, and Passion. During our visit, we gained an understanding of how the Zegna employer brand, "What Makes You, Makes Zegna," represents the collaborative spirit that drives the company's success. We also learned that the brand's proud legacy is not just a thing of the past, but a guiding force that inspires its employees to shape a vibrant tomorrow, while learning every step of the way.
It's remarkable to see how the company has achieved such incredible success while remaining true to its values and making a positive impact on the world.
Awestruck by this unique experience, we set out to our next visit to further explore the world of Italian luxury. Stay Tuned !