As a participant from the Hospitality Management major of the Global MBA, I had the chance to attend the International Hotel Investment Forum (IHIF) in Berlin in March 2019. One of the panels I chose to attend was entitled “Luxe Good: Why is Luxury so Attractive” which included panelists Valeriano Antonioli of the Lungarno Collection, and Caroline Domange-Harding of LVMH Hotel Management. This topic is particularly interesting for the #ESSECGMBAExperience because it is relevant to both the Hospitality Management and Luxury Brand Management majors of the Global MBA. It is remarkable to note that LVMH, one of the founding partners of the Luxury Brand Management major of the Global MBA, is now encompassing hospitality as an additional Luxury Sector in the four other sectors in which they already have a strong presence: Fashion and Accessories, Fragrances and Cosmetics, Watches and Jewelry, Wines and Spirits.