Showing posts with label MBA Experience. Show all posts
Showing posts with label MBA Experience. Show all posts

ESSEC's Global MBA participants visit the historical Louis Vuitton family home


As part of the ongoing savoir-faire visits throughout the year, the Luxury Brand Management cohort from
ESSEC’s Global MBA had the unique opportunity to visit the historical Louis Vuitton family home in Asnières-Sur-Seine. Warmly welcomed by Thierry De Longevialle, Directeur de la Maison de Famille et du Musée Louis Vuitton, this experience opened the doors not only to one of the most important sites in the maison’s history, but also to a rich understanding of its tradition and longstanding commitment to design and innovation.

Synonymous with luxury and sophistication, Louis Vuitton traces its roots back to the industrious spirit of its founder, Louis Vuitton himself. Born in 1821 in Anchay, a small village in the French Jura region, Louis began his career as a packer for elite clientele. His impeccable craftsmanship and an unwavering commitment to quality caught the eye of Empress Eugénie de Montijo, Napoleon III's wife. In 1854, harnessing his expertise, Louis Vuitton founded his eponymous brand in Paris, revolutionizing travel with his innovative flat-top trunks that were not only stylish but also stackable, a stark departure from the bulky, rounded designs prevalent at the time.


The second era of Louis Vuitton's legacy ushered in a defining moment with the creation of the iconic LV monogram, the first ever branded logo created and still present to this day. This distinctive pattern, renowned for its intertwining initials and floral motifs, was conceived by Louis's son, Georges Vuitton, in 1896. Georges drew inspiration from the Art Nouveau movement, and the monogram quickly became a symbol of exclusivity and refinement. Amidst this period, the Louis Vuitton House in Asnières, a charming suburb of Paris, became the epicenter of creativity. The atelier, established in 1859, remains a testament to the brand's commitment to craftsmanship, where artisans meticulously bring designs to life, embodying the spirit of innovation and tradition.

Alongside the house and atelier, the visit was completed with a private tour of the Louis Vuitton Museum, containing one of a kind pieces from the maison’s beginnings to its more recent collaborations and designs. With a special emphasis on leather goods pieces and a collection of uniquely designed trunks, the overall experience transmits Louis Vuitton’s vision for creative freedom throughout the ages, while highlighting some of its most iconic innovations like the patented Tumbler lock system, introduced in 1890, embodying both functionality and elegance with a system that changed the history of travel and service from then on.further solidified the brand's reputation for security and exclusivity. The Louis Vuitton Atelier in Asnières continues to play a pivotal role, serving as a constant reminder of the brand's commitment to craftsmanship and heritage.



As Louis Vuitton continues to redefine the boundaries of luxury, its storied past, marked by visionary founders, iconic designs, and a dedication to craftsmanship, serves as an enduring source of inspiration. From the quaint beginnings as a packer's workshop to its current status as a global symbol of sophistication, Louis Vuitton's journey is a testament to the timeless allure of elegance and innovation.


Savoir-Faire visit | Ecole des Arts Joailliers, Van Cleef and Arpels, Paris


By Sherley Vargas Issac & Aastha Sethi
(Students of the Global MBA Luxury Brand Management track)

ESSEC's GMBA - Luxury Brand Management class of 2023 visited L'Ecole des Arts Joailliers, the Van Cleef & Arpels school for jewellery for their first Savoir-Faire event of the year on 26th September 2022


Open to all, the mission of the school, which celebrates its 10th anniversary this month, is to share jewelry culture with the widest possible audience. It invites enthusiasts to immerse into the world of jewelry by offering exclusive programs, revolving around three main themes: savoir-faire, history of jewelry, and the universe of gemstones.

The GMBA cohort had the opportunity to attend two unique and informative courses offered by the school:

1. Introduction of the History of Art Nouveau jewellery

A 2-hour course conducted by art historians; this was a great way for the luxury trackers to understand the chronical ofArt Nouveau which marked a turning point in the history of art and of jewelry, by offering a radically different aesthetic. The flawless storytelling and artistic references allowed participants to enter the vision of artist-jewelers of the beginning of the 20th century, which was inspired by sensuality, softness of colors, curves and 3 F’s (flora, fauna, and femininity).



2. From French Jewels to Japanese Lacquer

This course introduced the cohort to the traditional Japanese practice of creating Urushi lacquer jewelry, with the help of a Master of Japanese Urushi Lacquer from Van Cleef & Arpels' High Jewelry ateliers. Japanese artisans have been using urushi lacquer to transform common objects into works of art. This was a once in a lifetime opportunity for participants to design, create and keep their own Urushi Lacquer butterflies while applying three techniques: maki-e (literally translated as “sprinkled picture,” it’s the use of gold or silver powder to create a design), color application and shell mosaic using mother of pearl.

After this exceptional experience of learning about the history and craftmanship of High Jewelry, the Luxury Brand Management cohort is all set to learn about Wine and Spirts at their upcoming Savoir-Faire visit to Krug Champagne in Reims

The Future of Trust: Blockchain!

      The biggest revolution after electricity and internet…

We’ve probably all heard of Bitcoin, Ethereum and other cryptocurrencies recently, but do we really fully understand the underlying and disruptive technology that they rely on? In this article we will talk about the future of trust: Blockchain!

Back to 1982 and a brief history of blockchain

Following the global financial crisis of 2008, an unknown person or group of people using the name Satoshi Nakamoto created an unprecedented document: A peer-to-peer electronic cash system. The first conception of decentralized blockchain was based on this innovative and enhanced design. The terms block and chain were used independently in Nakamoto’s original paper until 2016, when they were merged into one phrase, blockchain. And this fueled a complete new era in technology and probably the most significant revolution after electricity and internet...

The technology adoption curve of crypto users vs. total worldwide internet users is depicted in the diagram above. Crypto has a far faster adoption rate than the Internet, with an average annual growth rate of 80%.

What if we try to sum up blockchain in a single sentence?

Blockchain is a decentralized, distributed, continually updated and immutable ledger that records the history of transactions in a chronological order.”

So what is blockchain and why is it so unique?

Let’s start with the structure of the name:

Block: the file is made up of data blocks + Chain: each block is connected to the previous block, forming a chain.

Blocks store the hashed and encoded records of valid transactions in a hash tree. A hash is a string of letters and numbers, that serves as an unique fingerprint for every block in the blockchain. The blockchain is made up of a sequence of blocks, each of which contains the hash of the previous block. This repeated process is performed to ensure the integrity of the prior block to the genesis block, which is the first block.

When a transaction in a block changes, the block's hash changes as well. When the block's hash changes, the next block displays a discrepancy with the previous hash it stored. As a result, blockchain has the distinct characteristics of being tamper-proof.

The blockchain stores data in a huge network of computers known as nodes, each of which has a copy of the blockchain. Every time a new block of transactions is added to the network, all members must check and verify that all transactions in the block are genuine. The new block can only be added to each node's blockchain when it has been approved by all nodes in the network. This process is called consensus.

To summarize, anyone attempting to attack or edit data on a blockchain must change the majority of computers in the network, which is how blockchain functions as a highly secure data storage technology.

To summarize, here are some key points!

Blockchain is:

  • Distributed because it is a massive global spreadsheet that operates on millions of computers.
  • Open source because it’s published transparently and it’s not owned by any company, institution or individual.
  • Peer-to-peer because it does not require intermediaries to validate or settle transactions, which makes blockchain a viable solution to the problem of insecurity and exploitation by central authorities, platforms and organizations.

Without a question, blockchain technology’s core and unique characteristics may be applied to a variety of industries, creating new potential opportunities for the future.

Here are some examples of real-world blockchain use cases that can be applicable for enterprises, institutions, and governments:

  • Payment Systems & Cryptocurrencies
  • Cyber Security
  • Supply Chain Management
  • Advertising Insights
  • Networking & IoT Operating Systems
  • Insurance
  • Private Transportation & Car Sharing
  • Online Data Storage
  • Charity Ecosystem
  • Voting Mechanism
  • Secure Sharing of Medical Data
  • Music Royalties Tracking
  • Retail Industry
  • Real Estate Industry
  • NFT Marketplaces

In the next articles, we’ll go through in depth how above-mentioned blockchain use cases will reshape the future in numerous industries. Don’t miss it!

      A blog post by The CryptoLab

Workshop: Personal Branding Beyond Linkedin

 Blog post by Mireille Francis, ESSEC Global MBA Student Ambassador

On Saturday the 19th of November, students from the Strategy & Luxury track attended Youri Sawerschel’s Personal Branding workshop to help the students get their personal brand into shape, stand out during interviews, and make networking easy. One thing that stood out from Youri's presentation was his quote on Personal Branding:

If you are smart and do a good job, you only have the basics to enter the game. Personal branding is about knowing who you are and where you want to go”  
Youri Sawerschel 

A strong personal brand is key to successfully reach your professional objectives. Original teaching techniques were used to acquire and validate various hard and solf skills. 

Students enjoyed their Saturday at le Coeur de la Défense campus in Paris, reflecting about their past and future path and working on taking ownership of their career goals. They were able to define a roadmap and think outside of the box by doing many group and individual exercises. 

We asked one of our classmates on what he learnt during the workshop:

 “Yesterday’s workshop taught by Youri Sawerchel was definitely something to remember. Among many other things, it allowed me to think long-term by looking back, a process I had not encountered before. We took time to write our own obituaries (an interesting exercise for sure) which allowed us to reflect on our successful careers before the end of our lives. By jotting down what a successful career looked like in my eyes, I unknowingly wrote a career plan that I would be thrilled to progress through. It helped me set specific goals for myself in a very simple, yet ultimately effective manner”  
- Santiago Xavier Elizalde, Strategy & Digital MBA’22

In a nutshell, students were advised to become the CEO of themselves, define their vision, anchors, topics and eventually take the right decisions accordingly. 

Visit to Louis Vuitton House & Museum: Global MBA Luxury Brand Management




     


As part of the Savoir-faire series the ESSEC Global MBA luxury participants had the pleasure of visiting the Louis Vuitton family home and Galerie in the quiet rural town of Asnières. The Louis Vuitton family home carries an iconic legacy within its walls and past residents.  


ESSEC Global MBA Participants
at Louis Vuitton house

The luxury cohort had the privilege of gathering around the historic living room styled in Art Nouveau beside the unforgettable bright blue enameled fireplace while the Maitresse de Maison narrated the story of Mr. Vuitton’s Asnières workshop dating back to 1859. This facility remained the core of Louis Vuitton, where trunks, special orders, exotic leather bags, and limited-edition runway pieces are still made to this day.


Unfortunately because of Covid-19 restrictions the cohort was not able to enter the workshop, however the private tour continued into the Galerie where students saw antique pieces from the Louis Vuitton archives. The time capsule exhibit upstairs went through the evolution of innovation reminding guests of the brand’s heritage of creativity.


Finally, a beautiful movie featuring the craftsmen of the Asnières workshop played to illustrate the great detail put into every handmade Louis Vuitton creation. To end the day everyone was gifted a sweet keepsake of honey from the Louis Vuitton beehive. 


Learn more about the Luxury Brand Management track of the Global MBA


Get in touch with Anita Ehui to hear her #essecgmbaexperience 

Digital Week Competition 2021: The winning team shares their experience..

by Nayantara Viswanath, Global MBA Ambassador 2020-2021, Luxury Brand Management France

From Mar 29 – April 2 , 66 participates, spread in 21 teams, among 6 companies participated in an exclusive Digital Week Competition. The ESSEC Global MBA students were challenged to propose innovative and creative solutions to real world problems proposed by partnering companies L’Oréal Luxe, Moet Hennessey Diageo, Vacheron Constatin, Candrium, Orange and FM Logistic.

This week challenged the participants to work in small teams and deliver a 15-minute pitch in addition to a 3-minute teaser video to their respective partner company while maintaining MBA-level professionalism and realism.

In the first round, each team presented to their partner company and received one-on-one feedback and Q&A. In the final round, 5 teams had the opportunity to present in front of a panel of judges who determined the winner based on digital competency, research, problem-solving ability, and business acumen. We were also guided by expert coaches who helped us perfect the pitch and stay focused on the company briefs.

This year, the winning L’Oréal Luxe team described their experience as:

 This was the most intense, yet enriching week of the MBA experience. I truly felt that we could apply both creative and analytical skills to analyze an industry problem and propose a unique solution. The task proposed by L’Oréal Luxe was not only relevant in today’s digital environment, but also challenged us to think outside the box. I enjoyed working with my teammates who showed passion, knowledge,and dedication to giving 110% to this competition-Nayantara Viswanath

 

I really enjoyed the ESSEC DWC because it gave me the opportunity to work with a company on a real problem they are trying to solve. It was a great way to get hands-on experience of challenges our target industries and companies are facing. It was a pleasure working with my team. The skills and expertise each member brought complimented those of the other two members. Combining this with our shared interest in the beauty industry resulted in a strong team that was focused and goal oriented - Ana Carissa Daez

This year’s Digital Challenge Week was a true test of hard work and determination. Throughout our MBA journey we have been trained for design thinking and problem solving. This was a special opportunity to apply what we’ve learned to a business case with a team of like-minded ambitious students. Throughout the process I came to terms that when you are passionate about the work you do it is always worth it. I really appreciated the hardworking of my teammates which strengthened my ideas and work ethic. My MBA journey has been filled with constant wins both formally and personally. Winning the DWC was another confirmation that I am on track to achieving anything I set my mind to - Anita Ehui

Learn more about the Luxury Brand Management track of the Global MBA

Get in touch with Nayantara Viswanath to know more about her #essecgmbaexperience 

New York, Virtual Trip: Global MBA Luxury Brand Management

 



Those of us in the Luxury Track of the ESSEC GMBA are starting the week energized, having just concluded a 5-day virtual trip to New York. It gave us unique insight into businesses operating in one of the world’s largest luxury markets, through private conferences with leaders of both European and American luxury houses. We were privileged to meet with executives from L’Oréal, Tory Burch, Christina Louboutin, Cartier, Louis Vuitton, Tiffany, Estée Lauder, Givenchy Beauty & Kenzo Parfums, Bergdorf Goodman, Janou LLC, and Albatross CX.

The issues discussed were too numerous to be listed here, but they included sales, sustainability and savoir-faire, as well as organizational structure and, inevitably, technological disruption, amongst many others. Three themes, however, echoed through all conversations: the importance of omni-channel retail, CRM in a bifurcating market, and the delicate equilibrium between global and local offices.

Omnichannel retail

For anyone in doubt of the power of omnichannel retail, one senior leader shared that customers who shop his brand both online and offline spend on average 250% of those customers who shop exclusively online, or exclusively in store. The more a brand can insert itself into customers’ special moments, creating points of connection, the more it builds relationships, and ultimately, relationships make the sales.

This is easier said than done, however, especially for department stores, whose model, biased toward brick-and-mortar, has made pivoting towards an omni-channel model difficult. The operational challenges have caused venerable names like Macy’s, JC Penney and the Neiman Marcus Group to succumb to bankruptcy within the last 24 months.

Overall, of all categories, luxury beauty has pushed the boundaries furthest on omnichannel distribution and innovation. Despite still selling a dream, its relatively accessible price point makes it available through premium as well as mass distribution channels, such as Amazon.com or Walmart, ensuring plentiful supply, and the logistics quality of these retail giants. Hard luxury has an innate challenge here due to the preciousness of the pieces, but they too have been innovating around novel ways of using digital to improve the quality of e-commerce interactions, including private video-conferencing and HD 3D recordings of key products.

CRM in the age of COVID

Omnichannel retail is part of a larger conversation about data—not just the operational data needed to make it work, but also the customer data it can generate when properly implemented. Knowing the customer is more important than ever in a post-COVID socio-economic environment is divided, with the rich getting richer, and the rest are being more prudent with their discretionary spending. 

Data from digital as well as in-store activity, if properly harnessed and processed, can help brands more intelligently segment their clientele, from VIPs to luxury debutantes, and serve them according to their needs. Of course, intimate knowledge of one’s top clients is crucial to ensuring repeat sales of big-ticket items, but it is an open secret that the accessible luxury clients drive volumes and revenue. Data can help build a more holistic view of these people, and inform future product development and marketing campaigns aimed at them. 

Global vs. local

As future MBA graduates, we are all of us thinking about our next global adventure. For a career at a European luxury maison, Paris is ground zero. But it was nonetheless interesting to see the many advantages that their local offices can offer, especially when they’re as important as the United States.

Often more leanly run than HQ, US offices are much more oriented towards the nuts and bolts of the luxury business, providing an excellent training ground for aspiring executives whose decisions will influence on-the-ground operations. Many functions including design, CSR, business strategy and marketing communications are centralized in Pairs, but for the entrepreneurial and proactive professional, building sales volumes in local markets, getting a handle on distribution logistic, and learning to manage CRM all represent very solid, if sometimes unglamorous, foundations to a career in luxury. 

If there is one adage that captures the learning of the week it is this: the appetite for luxury is timeless, though the way it is consumed may change. As MBA students, it is a reminder that adaptability and practicality are good qualities to cultivate in professional life, and that ultimately, it is the client who counts.

 

Learn more about the Luxury Brand Management track of the Global MBA

Get in touch with Arvind Raman to hear his #essecgmbaexperience 



Diving Into a Changing World

 by Catherine Villarosa, Global MBA Ambassador 2020-2021 | Strategy & Digital Leadership Singapore Track 

As a class, the ESSEC GMBA Cohort of 2021 was faced with the difficult decision of pursuing our degrees during a time of great uncertainty. The entire world was put on pause until a cure was found for COVID-19, with the billions of people around the globe left uncertain even of what the next day would bring. Until then, we needed to make do with what we could. Yet, despite knowing the upcoming challenges, the seventeen of us still decided to go for it. Changes were happening left and right, and even though there were times we felt lost, we realised how much this reflected the world that was coming: a new, different, and constantly changing world that we were still preparing to dive into. 


To begin, the journey to Singapore was a long road; with over half of the class struggling to enter the country, the whole class adjusting to the new blended online-offline learning environment, and the entire community striving to make the most out of what was possible. And for the first time, the cohort’s team building and integration activity was held after the first term closed; when, normally, it is intended for the first week of classes to help us build a strong foundation for the upcoming twelve months. But after working together for three months, I have found that even though the physical and temporal differences made it difficult to build that foundation, it was the shared experience of going through the struggles and having the hopefulness in a better tomorrow that truly brought our class together--and our team building activity helped cement it.

On the 14th and 15th of December, we took part in a two-day programme that allowed us to experience teamwork through out-of-the box tasks, different perspectives through culinary delights, and a sense of community and appreciation of the MBA journey through alumni talks over dinner with a beautiful view of Singapore.

We began our activities on the first day with Focus Adventure with a light breakfast and brief introduction and expectation-setting session: with some key ones being to have fun, make great memories, and make sure everyone was safe. We had a quick, multi-round icebreaker which had us learn our friends’ favourite colour, food, and country to visit. This went on for one round, where we traded as many name tags as we could by passing on what we learnt onto the next person we met. The second round was us passing back the name tag to the owner by correctly naming all three favourites. The final round involved a heavy round of competition between two random teams, where a curtain was put up in the middle, and the first team to correctly identify all three favourites would win the set, and the winner would take the person from the other team onto their side. This went on until one team won.

Our next activity was to build a working raft that would keep us afloat to complete a series of tasks. However, we weren’t going to be spoon-fed for our materials; we had to earn our materials through a blind minesweeper game, where we had to collect a specific number coloured balls that would represent each item that we needed to build our raft. The catch was: our team could only lead us through the field by using only animal sounds!


After successfully collecting everything we needed, each team was challenged to come up with a workable design that would be able to hold two team members who would operate the craft on the water towards a defined point, and would take it back to shore after. We would need to do this three times, and in between, we had to complete three sub-tasks as well. The first was to complete seven rounds of team juggling, the second to do a coordinated jump rope effort for ten rounds, and finally, to disassemble the raft in the most efficient and organised way possible.

Following this, lunch was served, and we had another icebreaker to re-energise us for the next activity of the day, which was to build a bicycle. Teams were given parts, manuals, and guides to assemble, and needless to say, it was an effort that required communication, teamwork, as well as both precision and trial and error. Throughout the allotted time for assembly, all teams were forced to stop working, and would only be able to continue once we completed specific tasks.


Apart from this, teams were also challenged to creatively present their bicycles through a short five-minute presentation. It was here that we learnt that the bicycles were to be donated to children in need, and upon learning this, all teams began to put greater effort into ensuring that the assembly was correct. In parallel, the teams began to prepare the presentation content; which ranged from lighthearted, superhero stories to inspirational, but humorous stories about chasing after their dreams (and ending with a dance for successfully reaching them!).


The day ended with a wrap-up of going through our expectations, as well as a time for special recognition for and from our teammates. The day was certainly tiring, but very rewarding, as the entire class had learnt how important teamwork, communication, and respect for one another is in achieving a common goal. This was especially true for our cohort, which is a diverse group of individuals from different backgrounds and nationalities. While a small, close-knit group, we realised we had so much more to learn from one another, and that this was just really the beginning.

On the second day, we kick-started our whole-day culinary adventure with Hello! Singapore’s signature food tours. The trip began in the East Coast at Soon Soon Huat’s famous curry puff, which instantly became one of the group’s favourite delights. There, we tried and learnt about the differences among local kopi and teh drinks and how to order them according to our taste preferences. 


Our next stop was at Kim Choo Kueh Chang, which is a Peranakan heritage shop specialising in nyonya (rice) dumplings, nyonya kueh (traditional cakes), and other snacks. Apart from this, the shop also has several souvenirs available such as batik and other handicrafts, and even has a special archive on the second floor featuring Peranakan articles and artifacts celebrating its unique cultural heritage and value. The archive contains items like traditional ceramics, textiles, shoes, jewellery, clothing, art, and furnishings, and we were also treated to a brief tour from the family who has been running the business for two generations.

After this, we were off to try Katong Laksa at Roxy Centre, which I was unfortunately unable to try due to allergies, but according to the others, the taste was different from the other laksa they had tried in the past. Laksa is a traditional Peranakan spicy-sour soup dish with rice, wheat, or vermicelli noodles in a base of coconut milk, curry, or both in the soup.  As we were told, there are several versions of this “original laksa”, but that this one is the most famous one. 

Next, we headed over to the Bugis area and went to Albert Food Centre, which was filled with plenty of choices for lunch time. Our group was full by this time, but that didn’t stop us from trying out a variety of dishes and drinks, as well as some ice-based desserts that were perfect for the hot afternoon that day.

To walk off the morning’s calories, we explored a little more around the area in Bugis by briefly looking around in the open markets, as well as observing the temples from the outside. After this, we continued on with our tour and stopped by the Kampong Glam area, and explored a little of both the Malay Heritage Centre and Haji Lane’s colourful street before trying out some mubarak and prata for a quick break before our final stop in Little India, where we had our last dish of the day, which was dosa.

Even though it was just one day, I was very happy to have been able to explore some of Singapore’s rich cultural diversity, and it was great to have been able to do this through food. I believe there is so much to be learnt and appreciated through food, as there is so much depth behind what one can see on one’s plate. I thoroughly enjoyed the opportunity to understand the history, appreciate the culture, and experience everything through the various flavours, textures, and aromas on this day.

Finally, we were treated to a wonderful evening with a gorgeous view of Singapore for a special dinner with some of our alumni, who offered stories about their experiences after getting their degree, and advice to our questions about life after the programme. 

Despite only being here for three months, I can say that it has definitely been a valuable period of learning, not just for me, but also for the entire cohort. Our first term was not what we expected when we decided to embark on our MBA journey, but we are all moving forward nonetheless. Our paths are all different, but at the same time, we are going through similar challenges. What these past days have taught me is that while the journey may be difficult, what matters is knowing what motivates you, understanding what you can do to make things happen, and learning to work with others through extending your understanding of them with empathy and respect so that you can achieve your common goals.

2020 has certainly been a year unlike any other. Amidst all the challenges and significant changes brought about, we have seen how just one event can have such a profound impact on our lives. We have understood for ourselves how change must take place through both thoughts and actions. And we have experienced how valuable, and wonderful it is for people to come together and work tirelessly towards healing the world. With everything that has happened so far, I am grateful for the opportunity to be with this group, and I am personally very excited as to how our own stories, experiences, skills, dreams, and passions will shape our journey and transformation towards becoming our best selves.

#ESSECGMBAExperience

Enjoy the short video clip here: 



Polishing our soft skills with Charles Bennett

By Ariel Gendelman, Global MBA Luxury Brand Management major 2019-2020

This week, the Luxury Brand Management majors finally had our first meeting with Charles Bennett. Our Strategy & Management counterparts had already had their two sessions, so we were eager for our opportunity to pick up tips and tricks for navigating the ambiguity of professional networking events. We headed to the ESSEC campus at La Défense and filed into the red stadium seating of the cozy classroom, eagerly awaiting the evening before us.

To get things started, Charles asked us to introduce ourselves by stating our names, where we’re from, and a fact that no one knew about us. It was a great reminder that even though we’ve spent the last two months bonding and feel like we’ve known each other for decades, we’ve just barely scratched the surface—there’s always something new to learn about a friend.


After that, we jumped into the good stuff! For starters, Charles urged us to redefine small talk in our minds—instead of treating it like idle chatter, use it as a teaser to entice your audience so they’ll want to know more. By using small talk as a forum to ask open-ended questions, you create the possibility of sparking a deeper conversation. To do this, you must perfect your 30-second pitch by honing in on your USP (Unique Selling Point); the thing that makes your personal brand special.

Everything you do is relevant; you just have to find the way to apply it.

We practiced our pitches on each other, complete with video recordings. Charles explained that we often have little unconscious habits that can put people off, so watching and analyzing videos of ourselves allows us to reflect on how we come across to others.

After making the connection, we were advised to follow up the pitch with a question like:
  • Tell me about your experience in this company. What has been your career path?
  • What has been your experience with this company?
  • What is the mobility like within your organization?
  • What are the current needs of your organization?
  • What are you expecting this current year?

We were given lots of practical advice about everything we’ve been struggling with during our previous networking endeavors: how to enter tightly sealed circles, exit strategies for stale conversations, and guidelines to setting boundaries for those who have none. 

Charles closed the evening with some sage career advice:

Never be afraid to ask for what you want. Remember everyone needs to start somewhere. You are your own unique brand so don’t try to be like anyone else. Don’t be afraid to reach out and always offer value first. 

If you don’t share what you’re bringing to the table, who will?

“We make money from waste!” - The MAI Bangkok Business Challenge

Jaganmohanarao Yegireddi, Global MBA 2015-2016, India

“We make money from waste!” was our motto as we submitted our business plan summary in October 2015 to the MAI Bangkok Business Challenge.




The team was made up of:
  • Monica Elston from the USA
  • Praveenkumar Sundararaju from India
  • Jaganmohanarao Yegireddi from India
  • Juvena Ee Huang Tan from Singapore
  • Long Hu from China
  • Abhimanyu Ajay Mehra from India

  • DOWNLOAD THE BROCHURE

From the very day we completed our case study on Terra Nova, who developed a technology to recycle printed circuit boards to produce the precious metals, we saw a potential to establish this technology in India. Prof. Gilles van Wijk was kind enough to set up a meeting with Mr. Christian Thomas, the CEO of Terra Nova to discuss the possibility of setting up a plant in India. It was then we heard of the MAI Bangkok Business Challenge. We realized this challenge will provide us with an opportunity to validate our Plan.

By early December 2015, we were excited that our business plan was shortlisted among the 16 semi-finalists out of 48 plans that were submitted. This provided us with the first proof of the soundness of our plan. We borrowed time from the cramped up academic schedule to develop the plan further. After several deliberations on the strategy, pricing and supply chain, we were ready with our business plan on the very last date for submission. We were all set to go to Bangkok to present our plan.

The entire challenge was very well organized from picking us up at the airport to the award ceremony. This facilitated us to be more focused on our work. We set up our exhibition booth and prepared ourselves for the first network round presentation. The judges were very detail oriented and gave insights on how we could improve our plan. This was followed by the interactions with two of the alumni whose business went on to be very successful and then the 99 second pitch for all the semi-finalists. The 99 second pitches pumped up the energy of all the teams with precise summaries of their business plans. The interactions with judges and other teams gave us new directions to explore.

The first round was intense in terms of the question and answer session. Thankfully, our intensive preparation by anticipating the possible questions helped us to face the judges with relative comfort. We were adjudged first in our group and found ourselves in the finals. The finals, which were held the next day were aired live on the Thai money TV. The questions grew more intense, the interactions more insightful and the 30 minutes stipulated to us for the presentations seemed as if they were 10 minutes.


The prize distribution ceremony was chaired by the Air Chief Marshal of Thai Air Force, as a representative of the HM King of Thailand.  Yes, we were a bit dejected by not finding our name in the first two positions but the knowledge we got by participating in this event was immense. The evaluation of the business plan by the eminent judges gave us new directions to think and work on optimizing our plan.

Tomorrow will be another day, another chance and we are better equipped to grab that from what we have learned yesterday!

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UNESCO Business and Climate Summit

Subhajit Biswas, Global MBA 2014-2015, India

Being an MBA student in a top university means being attuned to the changes happening around you. What could be a better experience than being able to listen and discuss with the top business and political leaders of the world how to take a more active role in the world de-carbonation process? Last week, I had the chance to be a participant at the UNESCO Business and Climate Summit held in Paris, where a variety of topics were being debated and discussed. The central theme- the effect of businesses on our climate cannot be ignored any longer. The keynote speech addressed the same, with the honorable president of France - Francois Hollande and the General Secretary of OECD, making a passionate call to action.


The summit as expected was attended by the business heads of many businesses from various sectors and industries. The keynote speech alone was attended by the CEO of Fibria and Carrefour, while the discussion was moderated by a broadcaster from BBC. There was a focus on a variety of issues and there was a recognized urgency to invite pledges and measures, in order to achieve a low carbon economy. During the speech, one thing was apparent to the observers, the days of viewing businesses as a separate entity to the rest of the world are over. Industries have to understand their role in society and act accordingly, the measures or policies whatever they maybe should reflect that.

Apart from the regular companies, the summit also hosted other non-profit organizations like the World Business Council for Sustainable Development (WBSCD) and the International Federation of Consulting Engineers (FIDIC). These organizations provide support for individuals and organizations looking for information on implementing policies dedicated to various climate issues facing the planet. 


From the keynote, we moved to a thematic session on modern cities. The topics under review were mobility, infrastructure and technology. For this session, we had the opportunity to listen to the CEO’s from Michelin, Vinci and SNCF. The general discussion was based on how to meet the climate challenge and develop innovative solutions with a goal to keep temperature increase to below 2 degrees. The session explored the emerging opportunities for cities to lead the way to low carbon prosperity. The speakers mostly spoke about the measures initiated by their companies in various cities like Mexico City, Toulouse, Hyderabad and Chengdu which has resulted in significant carbon emission savings and created awareness about the issue.

Being a part of the summit, one cannot help but understand the fast changing nature of the business climate. However, being a business school student one cannot help wondering, while there is a focus on saving the environment, are we being viewed only as consumers? Currently we are only creating standards and conforming to them, however there are no actions on ensuring that our future generations are also being included in the entire idea generation process as well. The present communication appears rather top-down than being an exchange of ideas on how to preserve the environment.

Mannheim Exchange Week

Nishtha Sharma, Global MBA 2014-2015, India


In the third term of Global MBA at ESSEC Business School, you have an option to select courses from a wide catalog. Along with all these elective courses, you also have an option to select one of the two courses offered by Mannheim Business School in the holiday week at the end of April. This year the courses offered by Mannheim Business School to ESSEC's Global MBA students were: International Marketing and Innovation & Creativity Management. Though, the seats in these courses are limited, I had the opportunity to take International Marketing, taught by Prof. Dr. Sabine Kuester.

It was an intense course, in which the classes were held at the Mannheim Baroque Palace. The class was a mix of students from Mannheim Business School (Germany), ESSEC Business School (France) and Warwick Business School (UK), and of course the various nationalities. If anybody had doubts about the intensity of the course, they didn’t after it ended. We had longer classes but the time went by and we hardly noticed. But when we had to work on two cases studies after class, then the time seemed too short. In the span of first 3 days we officially did 4 case studies and discussed numerous incidents from around the world.


During this course, two guest speakers also graced us with their experience. Mr.Wilfied
Bartz, Heat of Marketing, BASF who enlighten us about the various challenges of entering the different African Countries. Mr.Thomas Kipp, CEO, DHL eCommerce who share his experience of the demands in the eCommerce industry in the various emerging economies of the world. The course touched all the current edges of the marketing industries and also helped us understand that although there has been much globalization but still every region every segment has their own perspective of seeing things. The course was concluded by an 8 hours simulation game called Country Manager. In this game we learnt a lot about being in a herculean situation where you have too many options and there is not one correct way of doing your work.


I personally had a great time with all my new classmates, learning from their personal experience and having the late night dinners after the hard day’s work. I also learnt so much about international Marketing from Prof. Kuester, which I hope to put into use as soon as possible. Oh, and when in Mannheim do try the German Doner and Apple juice with fizze and definitely visit Heidelberg.